2023-04-12 08:58
Growing a business is an exciting time. Expansion can signify that a company is doing well and that the business leaders implemented enough measures to not fall for the common mistakes… Read More
Blog Directory > Marketing Blogs > The Small Biz Expert marketing Blog >
The Small Biz Expert Blog
thesmallbizexpert.co.uk/blog
Blogarama's Sponsor
Tags:
business
safety
business leaders
budget
google partner
ecommerce
growing business leaders
employee
security roll
social media
Marketing advice, tips and education for small business owners
2023-03-22 09:51
Whether you’re a startup business or a large well-established organisation, the one question that is always at the forefront when requiring a new website is “How much will it cos… Read More
2023-03-21 09:25
One of the most important factors in running a successful business today is having a great marketing strategy. Running advertising campaigns, engaging with customers regularly, and optimisin… Read More
2023-03-16 10:22
It’s crucial to ensure that your employees feel safe in the workplace, so you should focus on introducing proper safety measures, that can help you maintain a safe work environment. Sa… Read More
2023-03-15 09:54
When it comes to finding a trustworthy Google Ads provider, it's important to be aware of some common red flags. One such red flag involves individuals or agencies claiming to be Google Part… Read More
2023-03-07 10:44
It is the job of business leaders and managers to bring success to a business. For those working at a small business, it can feel difficult to grow sometimes, especially in a saturated indus… Read More
2023-02-28 11:34
Shipping and fulfilment can be a major headache for any business, but it doesn't have to be. With the right processes in place, you can streamline your shipping operations and ensure that or… Read More
2023-02-20 12:14
When you are operating an eCommerce business, your website is incredibly important. Even if you sell the majority of your products or services through another online marketplace, your… Read More
2023-02-09 09:13
Today’s business world is getting more competitive every day, so it’s important to ensure that your business stands out from the crowd. There are many factors to consider, such a… Read More
2023-02-09 09:09
Keeping customers happy is not a new concept in business. While there are plenty of instances in which companies have disregarded the needs of their customers, safe in the knowledge that the… Read More
2023-02-07 12:49
Marketing is essential for any business that wants to grow its audience and stand out from the crowd. Your marketing team works hard every day to make sure that the company is seen by new po… Read More
2023-01-31 10:34
Expanding a company is an exciting moment for any business. It shows that the hard work and dedication of all involved are paying off, and it shows in the company’s growth. Although bu… Read More
2023-01-11 09:37
In the current climate, many companies are having to deliver challenging messages - whether it's changes to staffing or location, a reduction in service or a price increase, it can be hard t… Read More
2022-12-20 08:45
If you are in charge of a business, your primary focus is most likely going to be finding ways to turn a profit as efficiently as possible. However, running a business can be unpredictable;… Read More
2022-12-20 08:39
It might be challenging to let go of your control when leading a small business. However, if you start to delegate some of your tasks to others, you’ll be able to upscale your business… Read More
2022-11-30 09:26
In the face of a recession, UK businesses are up against a new set of challenges. How to offer a robust employee benefits package, yet cut out expenses in their operations? The answer is act… Read More
2022-11-22 10:17
For the entrepreneurs out there, this one is for you. Those who have a business idea that they cannot wait to share with the world need to buckle up, read on and get ready for what lies ahea… Read More
2022-11-22 10:16
There are a few businesses that tend to do better in the summer than they do in the other months. This could be for several reasons, although, for the most part, it comes down to supply and… Read More
2022-10-25 09:03
With the pound hitting record lows in recent weeks, earning money from international markets has become increasingly appealing for UK-based businesses. However, if you’re eyeing up opp… Read More
2022-09-30 09:01
B2B marketing is an important strategy that is necessary for growing brand recognition. This type of marketing can also help you to cultivate key relationships in your industry, which is why… Read More
2022-09-20 10:34
Operating a small business can be costly. However, if you manage to cut down your operating expenses, you will be able to save money and increase your profits at the same time. Sometimes, it… Read More
2022-09-12 09:39
Climatic change and environmental degradation are points of concern to everyone. Most small businesses do believe their company has little effect on the environment. Unfortunately, your cust… Read More
2022-09-12 09:37
Outsourcing has become the latest trend in business no matter how big or small a company is, but why? Here we are going to take a look at the five ways even small businesses can benefit from… Read More
2022-09-12 09:34
Running your own small business is a great achievement. It can help to open doors for your future. There is a lot that goes into running a successful business. However, there are a few key s… Read More
2022-08-17 08:21
Product packaging can be treated as excess by a company. Many entrepreneurs envision their customers tearing it away without a second thought to get to the product they purchased. Instead, p… Read More
2022-08-17 08:14
Small businesses are very vulnerable. Whether you are only starting your business or have been around for quite some time, it is necessary to protect your hard work. You should always know w… Read More
2022-08-11 09:55
If you’re running a business, something that you should always be thinking about is the range of employee benefits that you’re offering your staff. A good employee benefits packa… Read More
2022-08-11 09:40
Next to a house, a car is one of the most significant purchases you’ll make in your lifetime. Regardless of which size, spec, make, or model you opt for, the average cost of a vehicle… Read More
2022-08-11 09:28
Next to a house, a car is one of the most significant purchases you’ll make in your lifetime. Regardless of which size, spec, make, or model you opt for, the average cost of a vehicle… Read More
2022-08-04 15:17
Today's world is one that expects businesses to take responsibility for the impact their actions have on the environment and society, which means companies need to be more sustainable. As a… Read More
2022-07-29 16:29
When it comes to choosing the right vehicle for your business, you need to make sure that you choose one that meets all your needs and also helps you get from one place to another. It is not… Read More
2022-07-22 08:27
One of the most common challenges for small businesses today is handling the number of tasks they need to complete to remain competitive in their industry and not fall behind. There are stil… Read More
2022-07-05 15:48
Training up staff for your business is an ongoing and involved process. It is crucial to get the best performance from your team, and as a manager or business owner, it is your job to help y… Read More
2022-06-30 14:52
Employees need to know the advantages of having employment contracts to ensure they are doing the work properly. An agreement between a company and an employee should not be accepted over me… Read More
2022-06-30 14:50
Any company that wants to grow significantly will know that this can’t be done without some sort of expansion. Although it can be costly and time-intensive, distributing your content a… Read More
2022-06-30 14:43
When you are selling an item, it is not only the item that is important. The packaging says so much about a brand and can help set the tone for the whole business, so luxury packaging is def… Read More
2022-06-17 14:25
It doesn’t matter what type of company you operate; water will always be a fundamental need to help your staff get the job done. Unfortunately, your business can run into problems if y… Read More
2022-06-17 14:21
If you are an entrepreneur seeking a business with huge potential for growth, you just might consider the benefits of launching a delivery service. Not only is the time ripe for a business o… Read More
2022-06-17 14:15
If you’ve been working as a mechanic for many years, you may have considered opening your own garage at some point. If you have the skills needed and know how to reach your clientele… Read More
2022-06-09 15:46
There will be many businesses out there that are burning money without even knowing why. This will be able to be avoided easier than you think, which is why we've put together this article c… Read More
2022-06-09 15:36
The marketing industry is a formidable force. It has the potential to alter a brand or company’s image. Social media is a powerful tool in marketing, helping businesses to increas… Read More
2022-05-26 08:17
Electric cars are a great alternative to petrol or diesel cars, especially with rising fuel prices and growing concerns over climate change. The price of an electric car, on the other hand… Read More
2022-05-06 07:02
How To Maximise Your Business’ Success At Trade ShowsOne of the most beneficial activities that you can do for your retail business is to attend trade shows and exhibitions. These allo… Read More
2022-05-06 07:02
Anyone who is launching a new business will know that there are going to be a lot of uphill battles. You will have been fighting one since the day that you tried to turn your great idea into… Read More
2022-04-25 11:03
As a business owner, you’ll spend a lot of your time trying to figure out how to improve your business, bolstering your success and driving your business towards higher levels of growt… Read More
2022-04-08 13:10
The HR department plays an important role within a business and there are many duties that must be performed by HR in order to keep the business running. Human resources have the huge task o… Read More
2022-04-08 13:08
If you’ve come up with a great new idea for a business and have started considering how to get it off the ground, then you’ll probably have started to realise how complicated it… Read More
2022-04-08 13:06
Expanding your business ventures is tricky. No matter what aspect of your company you intend to extend, various factors need consideration. From the more significant factors to the smaller d… Read More
2022-01-26 16:26
Businesses grow in stages. Unless they are besotted with generous doses of luck and investment, most of them have small beginnings. After their humble origins, a rocky road lies ahead. In Ja… Read More
2022-01-06 15:30
If you’re considering using Instagram advertising to promote your business, one of the first things you are likely to consider is your budget. How much should you spend, what is the li… Read More
2022-01-02 08:57
How to choose a Google Ads SpecialistIf you are considering launching a Google advertising campaign, it’s important that you work with the right specialist or agency who can help you t… Read More
2021-08-18 12:25
A website is a powerful tool for marketing a small business, and it's important to be mobile-optimised.What does this mean? It means that when someone visits your site from their smartphone… Read More
2021-08-01 10:35
You’ve taken the plunge and created an app that you believe will get people excited. Whether it’s a mobile gaming app, a lifestyle app or anything else you can imagine once your… Read More
2021-07-06 09:38
A company’s success depends very much on its public image, especially today when any minor scandal will spread like wildfire on social media, giving rise to a huge backlash and even ca… Read More
2021-03-18 10:56
There is a wide range of services and platforms out there that can make it easier to run a business. Choosing the best one for your business can be tricky. In this blog, we are going to… Read More
2021-03-08 12:31
There was a time when a company’s marketing team and PR team worked parallel to each other. Aware of each other’s presence yet never really crossing over. However, as the world t… Read More
2021-01-09 10:26
Today’s guest post is from Babs Jamieson. Babs is the Founder, CEO and Solicitor at Jamieson Law, the innovative, different approach to legal services.Facebook has announced that UK us… Read More
2020-11-17 15:01
The Covid-19 pandemic has emphasised the many benefits of cloud accounting software. Accounting software ensures financial clarity doesn’t have to be lost as a result of remote working… Read More
2020-09-11 14:08
Small businesses across the globe have had to change strategies in multiple ways to counter the pandemic and to stay afloat. With how volatile 2020 has been, we can count on the festive seas… Read More
2020-08-14 07:16
Today’s guest post is from Anthony Hanson. Anthony is the founder of iFinance Department, an online accountancy aimed at helping small and medium businesses grow through the combi… Read More
2020-01-09 08:12
For many small businesses, getting to the top of Google is a key element in ensuring that they get seen by the right audience. However, if you’re just starting out, or are in a particu… Read More
2019-12-08 12:09
Measuring digital marketing performance is crucial to business success, but a huge percentage of businesses are failing to accurately measure their online marketing performance. … Read More
2019-09-24 07:00
Your website is all set up, you are selling a great product or service, and creating great content on your site, it looks super cool, but for some reason, your site just isn’t appearin… Read More
2019-08-24 07:09
The Do’s and Don’ts of Blogging For BusinessBlogging for your business – is it something you actively take part in, or a chore to be endured? Or perhaps you don't offer blo… Read More
2019-05-07 08:45
If you manage several Facebook pages or Ad accounts, it’s wise to use Facebook Business Manager to ensure that your business information is secure, and does not get mixed up with your… Read More
2019-03-31 09:48
Here at The Small Biz Expert, we love to share our hints and tips to help SME’s and startup’s to generate new business, retain existing customers, and be generally awesome! With… Read More
2018-09-29 08:01
Twitter is often an overlooked platform by marketers. Social media platforms such as Facebook, Instagram and YouTube all take priority with the majority of marketers, and understandably so w… Read More
2018-09-25 14:10
At the Small Biz Expert, we get a ton of enquiries that generally start with that exact line – “I want to get the first page on Google”. Well, our first question when posed… Read More
2018-07-13 07:48
November 2016 seems like a land long forgotten as we steam ahead in 2018, the latest Trump disasterbeing steel tariffs, a foolish endeavour as illustrated by President George W. Bush and Pre… Read More
2018-06-12 13:37
If you offer plumbing services in the UK, the chances are that you have considered Google Advertising for your business. However, it can be difficult when starting out to understand how much… Read More
2018-04-05 18:26
As a small business owner you've probably considered Facebook as a tool for getting more customers. You got all excited, set up what you thought was a great advert, got a few clicks, and yet… Read More
2018-04-05 13:40
How To Boost Your Estate Agency Instructions and Sales onlineFor estate agents, property investment firms and developers, keeping up with trends in digital marketing is the key to winning in… Read More
2018-03-23 12:19
We love to chat - and we are now offering live chat direct on site - so click a button and away we go. Let talk! Read More
2018-03-23 10:21
SEO For Small BusinessWhat is SEOSearch engine optimisation (SEO) is basically undertaking activities that help your website (or a page of your website) appear as high as possible in search… Read More
2018-03-23 08:34
Social Media For Small BusinessPicture this. You meet someone for the first time, and they launch into a monologue about what they do for a living, how well their company is doing, and how g… Read More
2017-12-16 14:16
I'm often asked by clients about Yoast - an SEO plugin for WordPress which allows users to manage their on page SEO by ensuring that the structure of their page is optimised for the chosen k… Read More
2017-12-14 12:11
Bewildered by your tax return? Wondering about changes to VAT? Director of Marriott & Kelly Limited - Eva Meszaros is here to talk you through all matters accounts related. … Read More
2017-11-27 17:09
Mat Hunter, Director of Central Research Laboratory and Accelerator Programme shares his thoughts on innovation within the tech industry - and how start-ups can benefit from incubator and ac… Read More
2017-11-18 15:50
Should I use LinkedIn for My Business? When considering whether you use LinkedIn for your business there are two main areas to consider. Firstly what outcome are you looking to get from… Read More
2017-09-15 07:36
I speak to a lot of my clients about social media. Should they be on it, what platform, how often should they post, and the answer is always the same - let's take a look at your audience fir… Read More
2017-09-04 13:16
What is a buyer persona?Everyone who's anyone should know about buyer personas by now - your buyer persona is a profile of your target audience, using research to understand who they are, wh… Read More
2017-08-23 10:50
Your website is all set up, you are selling a great product or service, and creating great content on your site, it looks super cool, but for some reason, your site just isn’t appearin… Read More
2017-08-18 09:36
As Oscar Wilde once said 'The only thing to do with good advice is to pass it on'' While there may be more to that quote, I like to leave it just there, and on that vein, who better to give… Read More
2017-08-04 14:06
Remember when you were a teenager and had a diary, basically just jotting down the random thoughts that came into your head mixed in the minutiae of your day? Perhaps you get irrationally an… Read More
2017-08-04 08:52
Business owners have it pretty hard sometimes, particularly when you are in the early stages of starting your company - you wear so many hats - sales director, HR manager, accountant, and ma… Read More
2017-07-05 13:09
1. It's gotten stale...So you're not in the first flush of 'love' with your site anymore? It does the chores for you, takes enquiries, shows your products or services, and gets hits. But you… Read More
2017-07-05 09:43
As a small business owner, you can often find that little niggly jobs take up more time than they should, or that certain skill sets are beyond your reach, such as setting up a website or de… Read More
2017-06-24 08:22
Builders, plumbers, gas engineers, electricians - there is a simple way to improve your Google visibility, it's free and will take you all of five minutes! You don't need to have a webs… Read More
2017-06-23 08:23
1. Make your page stand outThere are thousands of hairdresser pages on Facebook, how do you make sure yours stands out from the crowd? Firstly, when it comes to hair - images are everything… Read More
Subscribe to The Small Biz Expert
Get updates delivered right to your inbox!