2018-03-13 17:42
Some nonprofits give their websites short shrift. Their attitude is that “good enough” is good enough. Or, they think their website is just another expense among many.
That&rsquo&hell…Read More
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Ally 360 Blog
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Ally 360 has a lively blog that covers 11 categories specific to nonprofits, such as digital promotions, data acquisition, email marketing, member outreach, content marketing, online fundraising, nonprofit-industry news and more.
Ally 360, is a technology company dedicated to developing traditional and online membership marketing and fundraising campaigns for nonprofits. Ally 360 complements traditional outbound marketing by incorporating inbound, multichannel digital marketing strategies.
2018-03-09 17:18
Sometimes change happens so seamlessly we barely notice it, if we notice it at all.
For example, one day while waiting for a friend, you pull out your smartphone to kill time. You visit a fa… Read More
2018-03-05 17:56
More and more non-profits are starting to understand the importance of search engine optimization (SEO) and its power to help Internet users find their website. But what many forget is that… Read More
2018-02-21 17:35
When working in the nonprofit sector, our businesses are dependent upon outside funding. Funding may be large, or small, depending upon the donor. When looking to attract a major… Read More
2018-02-05 23:13
What if there was an easy way for your nonprofit to have its voice heard on key issues and get discovered by people interested in your cause, at the same time? Thanks to social media, there… Read More
2018-02-05 22:38
Over the past few decades, the nonprofit sector has been increasing by almost every metric imaginable. In fact, when you look at the numbers, it becomes immediately obvious that people are m… Read More
2018-01-10 17:43
A company’s raison d’être is to make profits. And while some companies horde their earnings, many others generously donate to nonprofits and charities that help to imp… Read More
2018-01-10 17:27
People typically support causes that are closest to their heart. For example, people who are passionate about animal welfare donate to non-profits like the American Society for the Preventio… Read More
2018-01-02 17:46
Choosing a cause that is important to you is just the first step in actually making difference in the world. Every year, tens of thousands of nonprofit organizations open their doors in the… Read More
2017-12-21 18:28
It has often been said that donations are the ‘lifeblood’ of running a nonprofit organization. Without a steady stream of incoming donations, your organization will ultimately no… Read More
2017-12-18 19:56
Nonprofit organizations undeniably play a very important role in the American economy. The nearly 1.6 million non-profit organizations located in the United States account for about $1 trill… Read More
2017-12-15 16:39
The American economy—and much more, the global economy—is incredibly complex. The economy is composed of multiple moving pieces that each interact with and influence each other&r&hell…Read More
2017-12-11 16:11
Maintaining a strong social media presence can be one of the most important components of running a non-profit organization. But one of the problems with the world of social media, it seems… Read More
2017-11-20 20:33
Traditional fundraising can be a great way to raise money for your nonprofit. However, offering a paid-membership can see your donation rates climb even higher. Unfortunately membersh… Read More
2017-11-09 16:59
If you are running a nonprofit organization, you have probably had to face the bitter reality that funding must come first. No matter how noble your mission may be, if you are unable to secu… Read More
2017-11-09 15:33
Millennials—who are loosely considered to be members of the generation born between 1982 and 2000—are quite frequently one of the most difficult groups to design a brand around… Read More
2017-11-09 01:16
How does your nonprofit fundraise?While there are endless ways to raise money for your organization, one of the most tried and true is writing fundraising letters. However, even though donat… Read More
2017-10-26 17:51
Almost every non-profit organization has been asked the same question at some point throughout any given fundraising campaign. How can I be sure that a donation to your organization will act… Read More
2017-10-25 21:12
Anyone who has ever operated a non-profit organization will undeniably agree, they want their organization to be successful. But what is much less clear is the way in which you ought to defi… Read More
2017-10-17 19:55
Did you know that there are more than 3.5 billion searches on Google every day?
[#infographic] More than 3.5 billion searches are done on #Google EVERY DAY via @Ally360mktg
Click to Tw… Read More
2017-10-17 17:00
Naturally, the first two components of executing a marketing campaign are planning it and implementing it. However, if you want to be able to learn from your campaign and perform more effect… Read More
2017-10-17 16:40
As if implementing an effective marketing campaign wasn’t already difficult enough, if you are a nonprofit organization, you are sure to face an additional set of challenges. Not only… Read More
2017-10-17 16:27
An effective marketing campaign is one of the most important components of any successful non-profit organization. Without the ability to market your organization and its brand, people will… Read More
2017-10-11 20:26
If you run a non-profit organization, one of the most vital elements of your success is a steadfast group of individuals who are willing to donate to your cause. But if you are going to be a… Read More
2017-10-05 16:48
Though grants are something that seemingly all nonprofit organizations are actively looking for, the use of such a term can be rather vague. In fact, there are a number of different grants t… Read More
2017-10-05 14:24
If you run a nonprofit organization, securing a long-term source of revenue will need to be one of your top priorities. While there are numerous ways you could potentially fund your organiza… Read More
2017-09-29 16:25
If your nonprofit is active on Facebook, it’s most likely through a Facebook page, used to publish updates, news items, calls to action and other posts relevant to the organization&rsq&hell…Read More
2017-09-25 16:25
You’ve built a list of hundreds, or even thousands of email subscribers interested in your product or service. You’re sending regular emails with specific updates letting them kn… Read More
2017-09-18 16:03
Almost all nonprofits use social media as part of their strategy for raising funds, recruiting volunteers, and generally sharing their story with the public. But what makes a successful nonp… Read More
2017-09-14 15:50
Social media - it seems like everyone is using it. But are they? Despite the growing popularity of social media platforms for both personal and business communication, the nonprofit sector a… Read More
2017-09-06 15:07
While the internet, and more specifically social media, have highly democratized the means of distributing information, traditional media like newspapers, magazines and television are still… Read More
2017-08-29 21:34
Understanding how to use visitor experience to your advantage is key in successful museum function. Museums are often too concerned with the idea of education as their primary objective. Ins… Read More
2017-08-19 17:32
What if there was a movement you could join that would boost your nonprofit’s fundraising efforts and expand your support base all in one day? Wouldn’t you want to join in and al… Read More
2017-07-21 20:04
The only method to grow an association’s membership is twofold. You must both recruit new members and retain the ones you already have. You probably already know that retaining existin… Read More
2017-06-14 15:28
Millennials get a bad rap.
Derisively dubbed Generation Me, they’re seen by many as lazy, narcissistic (think selfies) and self-entitled. They can’t hold normal conversations, we… Read More
2017-05-31 14:37
Check this out: Your checkout process could be losing your nonprofit tons of money. According to a 2016 study, an average of 68.81% of people abandon their online shopping carts. (Scroll dow… Read More
2017-05-17 15:46
Niels Bohr, Nobel laureate in Physics, once quipped that, “Prediction is very difficult, especially if it’s about the future.”
Forecasting the future has always been a cha… Read More
2017-05-03 16:05
The performance just ended. The audience is on its feet clapping loudly and shouting “Bravo, bravo!” The ballet dancers bow and curtsey, giant smiles plastered on their faces. Th… Read More
2017-04-19 16:15
You’re probably familiar with old adage, “If it ain’t broke, don’t fix it.” This saying can be applied to direct mail campaigns.
Many people think direct… Read More
2017-04-05 16:41
Email is one of the best—if not the best—ways to keep members and donors updated on what’s going on with your nonprofit. Email is also a great way to solicit donations.
In… Read More
2017-03-22 17:03
Is your nonprofit’s website mobile-friendly?
If not, it should be.
Smartphones are emphatically not some trend waiting to go out of style. In fact, they’re the wave of the… Read More
2017-03-08 17:32
Remember Frida Kahlor, the sweet old lady who loves art and moved from her hometown of Racine, Wis., to San Diego to be near family? If you’re not familiar with her story, read about i… Read More
2017-02-22 17:42
A typical nonprofit wants to raise donations, get new members and volunteers, gain support, educate the public, get people on their email list, and more (depending on the type of organizatio… Read More
2017-02-08 17:50
You know your nonprofit’s website gets visitors. But do you know the following:
How did they find your website?
What parts of the website did they visit?
How long did they stay there?… Read More
2017-01-25 17:59
Direct mail has been around for 250 years for a simple reason—it works. A United States Postal Service study found that 42% of recipients read or scan direct-mail pieces. Tha… Read More
2017-01-11 18:07
Asking for donations is intimidating. That’s understandable. After all, you’re asking total strangers to part with their hard-earned cash.
But soliciting donations comes with th… Read More
2016-12-28 18:21
Nonprofits need money. Corporations have money. Corporations want good PR. Supporting a nonprofit can give them good PR—and a significant financial boost. This codependent relatio… Read More
2016-12-14 18:27
When it comes to email marketing, Internet Service Providers (ISPs) are one of your biggest enemies. That’s because ISPs house anti-spam technologies—and if you’re not care… Read More
2016-11-30 18:35
Here’s the scenario:
Your organization has a special upcoming event or a new exhibit announcement. Naturally, you want to attract people to the event and have them buy tickets. But mor… Read More
2016-11-16 18:41
Your members are your nonprofit’s lifeblood—they’re your raison d’etre, your reason for being. (Impressive use of French, eh?) If you want them to renew their members… Read More
2016-11-02 18:52
Marketing automation. It’s the big thing now.
It so happens that marketing automation has many benefits that align particularly well with the goals of most nonprofits. If your nonprofi… Read More
2016-10-19 18:57
Imagine this:
Two guys walk into a bar (no, this isn’t meant to be a joke; imagine two friends literally walking into a bar).
One of the guys is built like a linebacker. His friends a… Read More
2016-10-05 19:04
One of the most important goals of a nonprofit is to inform and educate its patrons about the organization, its exhibits, programs, events and more. For museums, zoos and aquariums in partic… Read More
2016-09-21 19:11
Wouldn’t your job be so much easier if you had a crystal ball that could help you more accurately identify future prospects? Of course, it would!
And guess what? There is a process th… Read More
2016-09-07 19:20
Many of us use emojis in our private lives, for example in text messages, on Facebook, Twitter, Instagram, etc. Emojis are fun. They allow for playfulness and creativity. They also convey po… Read More
2016-08-24 19:30
Most marketers are familiar with the sales funnel (or they should be). It’s been at the heart of marketing for ages.
What’s important to understand, however, is there are differ… Read More
2016-08-10 19:37
At the risk of insulting your intelligence—because you probably already know this—but if you’re looking for donors—and of course you are—the people most likely… Read More
2016-07-27 19:44
If the future belongs to the millennial generation, then the future is now.
This may be hard for some of us to believe. It seems like only yesterday most millennials were minors or just sta… Read More
2016-07-13 20:02
You’re happy and grateful that your nonprofit continues to receive gifts from generous donors. But you know what, your donors could still do more for your organization. Perhaps you&rsq&hell…Read More
2016-06-29 20:07
Here’s the scenario:
The zoo you’re a member of is having a family-friendly, members-only event called “Nights for Kids.” It’s held on three different evenings… Read More
2016-06-15 20:13
Direct mail campaigns have been around a long time (about 250 years) for a simple reason—they work. A United States Postal Service study found that 42% of recipients read or scan direc… Read More
2016-06-01 20:20
Direct mail is an amazing marketing tactic. But postal fees are expensive, and direct mail is a one-off occurrence. The recipient opens the mail and either takes action, or tosses… Read More
