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2018-07-12 15:58
Last year’s CHARGE Around Iceland proved that range anxiety is not a real problem – even with the lack of fast charging stations. With the Ring-Road now fully connected with fast… Read More
2018-06-06 13:45
CHARGE Energy Branding looks at different energy sources from the branding angle – how different sources of energy can be used by utilities to engage better with people. Dr Fridrik Lar… Read More
2018-05-22 11:12
We focus on helping the energy industry to communicate efficiently with the tools of branding. An obstacle for the energy industry and the clean energy industry is to translate highly t… Read More
2018-05-14 12:07
The best brands in the energy sector work hard, deliver superior value, look outside the energy space, segment their customers, are data driven and are on a mission of changing the status qu… Read More
2018-05-02 15:54
Imagine that in 30 years, sales of energy will become a small part of the value created by energy and the image created by energy production would create just as much or even more… Read More
2018-04-16 13:51
The most basic requirement for branding is differentiation. But how is utility branding possible when the product itself can’t be differentiated? How is energy market segment… Read More
2018-03-21 10:27
Almost two years ago, the German energy giant RWE spun off a large part of its operations into the subsidiary Innogy. Innogy took over the operations of renewables and networks and the consu… Read More

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