2022-10-04 15:47
Schema.org aims to provide structured data on the web for search engines so they can better understand the content. It helps search engine crawlers understand the context of your website. An… Read More
Blog Directory > Marketing Blogs > https://www.smamarketing.net/ marketing Blog >
Https://www.smamarketing.net/ Blog
blog.smamarketing.net
Tags:
google
audience
marketing
onpage seo
ideal
language processing nlp
keyword
buyer
helpful
engaging
Shelley Media Arts is an Inbound Marketing & Personalization Agency based in Central Florida. We work with small & mid-size engineering and technology firms, healthcare companies, and local businesses by helping them amplify their message and connect with their ideal customers through Inbound Marketing, SEO, Personalization, and Superior Website Design.
2022-09-22 10:30
This post discusses why creating buyer personas is essential to content marketing. But, before we do that, we need to take a step back and review a crucial ingredient in content marketi… Read More
2022-09-15 10:00
A well-designed content marketing strategy focuses on solving your ideal client's pain points. When you align your SEO strategy and content strategy and prioritize writing for your buyer p… Read More
2022-09-01 10:00
As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. As audience ma… Read More
2022-08-30 02:19
On August 18th, 2022, Google announced they are going to be adding something called the helpful content update into their algorithm. Well, it started rolling out on August 25th, 2022… Read More
2022-08-25 10:00
Google's algorithms are constantly evolving, becoming more complex as time goes on. But, its goal continues to remain the same: to provide users with the most relevant, highest quality res… Read More
2022-08-22 02:57
If you're working on SEO and you have a website, there's probably been more than one time where you've experienced a drop in your organic traffic. Understanding possibly why you've drop… Read More
2022-08-11 10:00
Writing quality content is no easy feat. In order for your site to perform well in today's competitive landscape, your content needs to stand out. In other words, your website needs to be… Read More
2022-08-04 10:00
Getting organic traffic is an important aspect of any digital marketing strategy. But how do we ensure our content is optimized enough to attract potential customers and rank highly on Goo… Read More
2022-07-29 20:38
In this video, we're going to look at how our brand impacts the SEO results of non-branded queries.
Video Transcript:
Branded Vs. Non-Branded Queries
What's the… Read More
2022-07-29 15:00
Duplicate content is identified in two ways. First, it's recognized as content that is repeated from one site to another, or multiple pages on the same site have large sections of informat… Read More
2022-07-21 10:30
For over a decade, Google has insisted ranking factors include high-quality content when building websites and publishing blog posts. Over the years, Google has taken the time to refine th… Read More
2022-06-30 10:00
Web design and user experience (UX) go hand-in-hand. A well-designed website should provide an intuitive and enjoyable user experience and a great design aesthetic. Web design trends are c… Read More
2022-06-28 00:13
In the latest episode, Hack My Growth, we're going to take a look at how we can leverage multimedia content to expand the amount of real estate we own within the search results.
Where… Read More
2022-06-16 10:00
Small business owners, entrepreneurs, and companies who are trying to break into the big arenas and competing for consumer attention online can seem elusive, expensive, and downright exhau… Read More
2022-06-13 16:28
In this video, I'll share the basics of what Schema.org is and what you should care about it. Today's Google's different. This is not your grandma's Google. We have a lot more than just blue… Read More
2022-06-09 10:00
In today’s digital age, you need to have a strong website that makes a good impression on new and existing customers. That’s why keeping your website fresh is more important th… Read More
2022-06-06 10:00
In the latest episode of Hack My Growth, we're looking at how we can leverage Semrush to find quick-win keywords for our SEO strategies.
Video Transcript
In this video… Read More
2022-06-02 10:00
For a majority of your customers, your website is typically the first place they come in contact with your brand. Learning how to find a web designer and having a strong online presence is… Read More
2022-05-19 10:00
In today’s digital world, there are many ways to advertise your business online. No matter your business type, online advertising offers a ton of opportunities to bring more customer… Read More
2022-05-17 01:39
In this video, we're going to be talking about how we can create our own custom crawler using Google Colab, Advertools, and a few other Python libraries. Before you get scared or wigged out… Read More
2022-05-12 10:00
As more businesses move online, the competition for web traffic is heating up. This has led many companies to invest in search engine optimization (SEO) and pay-per-click (PPC) advertising… Read More
2022-05-09 04:13
In the latest episode of Hack My Growth, we're looking at the impact SERP features have on ranking position, click-through rates, and overall traffic.
Video Transcript:… Read More
2022-05-05 10:00
As defined in the dictionary, display ads are “a large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations.” However, this de… Read More
2022-04-28 10:00
Digital advertising uses digital channels and other platforms to communicate and promote a company's brand, products, or services. It consists of actions performed by web browsers, social… Read More
2022-04-14 10:00
If you've spent any amount of time online looking for help with digital marketing strategies, you will inevitably find yourself inundated with terms and acronyms that probably seem like a bu… Read More
2022-04-11 10:30
The web offers thousands of tools for digital marketers. With so many options, selecting the best tools for your needs can be a long and overwhelming process. Each year, we put together a… Read More
2022-04-04 21:52
In the latest episode of Hack my Growth, we're looking at what topic clusters are and how we can leverage them to create a more comprehensive SEO strategy.
Video Transc… Read More
2022-03-31 10:30
The most consistent thing about Google algorithm updates is that the search engine is constantly changing how search results rank. In fact, Google is reported to change its search algorith… Read More
2022-03-24 10:00
Topical authority is one of the most important factors for ranking in search engine results pages (SERPs), and it's essential for businesses that want to dominate their industry or niche… Read More
2022-03-21 14:55
In the latest episode of Hack My Growth, we're looking at featured snippets, and more specifically, how can we see if our site's actually ranking for one?
Featured snippets are the texts t… Read More
2022-03-10 11:00
Topic clusters are an effective way to improve your website’s rankings around its main subjects. With the recent search engine updates, content strategists have found that a strategi… Read More
2022-03-08 02:21
In the latest episode of Hack My Growth, we're looking at how we can better map the process of where we want to be adding structured data into our website pages to help increase the context… Read More
2022-02-21 18:49
In this video, we take a look at page experience, and in this case, how it pertains to Google's desktop algorithm and what you need to do in order to prepare. We're going to be taking a look… Read More
2022-02-17 11:00
One of the most important aspects of On-Page SEO is including internal links on every page you add to your website. Topic-based SEO can be summarized by linking two semantically relevant w… Read More
2022-02-07 21:37
Need to run a quick crawl of a website? Want to visualize the insights fast so you can decide what to do next? In this video, I'll walk you through how to do a quick, high-level crawl of a s… Read More
2022-02-03 11:00
Topic-based SEO strategy is optimizing your website content around topic clusters. If you're new to topic-based SEO, you may be wondering what topic clusters are and how you can use them t… Read More
2022-01-31 21:00
In the latest episode of hack my growth, we're talking about taxonomies and knowledge graphs and how we can use them to build a better site structure that serves both our users, as well as t… Read More
2022-01-17 11:00
In the latest episode of Hack My Growth, we're going to be taking a look at how we can optimize our structured data and get more out of our Schema.org implementation.
V… Read More
2022-01-13 11:00
Your online presence matters. A survey conducted by
Top Firm Designs in 2021 revealed that
50% of consumers believe website design is crucial to a business’s overall brand and… Read More
2022-01-03 11:00
In this video, I'm going to share with you some things I've just been doing lately to try to help us better optimize our title tags for both our users, as well as semantic SEO… Read More
2021-12-20 11:00
What is up, everybody? And welcome to Hack My Growth. In this video, we're going to be taking a look back at the year 2021 and how it impacted SEO. We're going to review some of the predicti… Read More
2021-12-16 11:00
SEO has evolved tremendously over the past few years. Much of what used to be considered "best practices" are now either obsolete or could negatively impact your search visibility. As Goog… Read More
2021-12-13 16:00
In the latest episode of Hack My Growth, we're looking at header tags and their importance to SEO. We're going to talk about how we can leverage them to properly structure our content for bo… Read More
2021-12-06 15:35
XML Sitemaps are a critical tool for any site owner that wants to rank. These files help search engines to better understand what pages you want to be indexed and which ones you don't. There… Read More
2021-11-22 16:03
In this video, we're going to be looking at topic-based SEO. We're going to be discussing what it is and honestly, why you should care.
Video Transcript:
W… Read More
2021-11-18 11:00
Organic search engine optimization, or organic SEO for short, is the process of increasing your website's rankings on organic searches through natural, unpaid results. Organic SEO helps yo… Read More
2021-11-15 18:09
In this video, we're going to be looking at how we can track and measure our SEO efforts. We want to make sure that the work that we're doing and the time that we're putting in is actually d… Read More
2021-11-09 03:40
Anytime there is a major algorithm update, Google always points SEOs to their Webmaster guidelines. When was the last time (if ever) that you read through those guidelines? In this video, I'… Read More
![80 SEO Statistics That Prove The Power Of Search [2022 Update]](https://cdn.blogarama.com/images/posts_thumbs_site_id/12937/1293680-2515531402.w320.jpg "80 SEO Statistics That Prove The Power Of Search [2022 Update]")
2021-11-04 10:30
When it comes to getting found online, there is no better medium than organic search. Since the creation of search engines, search engine optimization (SEO) has been a powerful strategy to… Read More
2021-10-25 15:01
In this video, we're going to be discussing the five types of structured data that are essential to almost every single website. Structured data plays a huge role, not only in letting the se… Read More
2021-10-18 14:48
Why is your audience making a search? What are they hoping to learn, doing, receive from the search query? If we look at intent, there's a number of ways that we can define this from a marke… Read More
2021-10-11 15:11
PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page may be improved. In this video, I'll share with you… Read More
2021-10-06 15:31
Google announced MUM (Multitask Unified Model) on May 18th, 2021 as a new milestone in understanding information. MUM uses the T5 text-to-text framework and is 1,000 times more powerful than… Read More
2021-09-30 10:00
The brand voice is the consistent tone and personality of a brand. Brand consistency is maintaining that brand voice across all marketing channels, as well as keeping your brand promise in… Read More
2021-09-27 15:00
In the latest episode of Hack My Growth, we're looking at Google's new title tag update and what you can do to improve your titles within the search results. We'll discuss why they've made t… Read More
2021-09-23 10:30
The internet is full of content. In fact, according to Growth Badger, in 2020, over 600 million blogs were published over 7.5 million blog posts every day. But, sadly, not all of these pos… Read More
2021-09-16 10:00
Search engine optimization (SEO) is a long-term solution for any business looking to grow through organic search traffic and online visibility. Given that the top organic search results rece… Read More
2021-09-13 15:20
In this video, we're going to be taking a look at three awesome AI-driven SEO tools that can help you beat your competition and, honestly, scale a whole lot faster.
These are tools that we… Read More
2021-09-09 10:00
At the end of July 2021, Google began rolling out a hefty link spam update attempting to make its algorithms more effective at identifying and nullifying link spam. The update took about fou… Read More
![How To Properly Set Up And Use Google Search Console [Complete Guide]](https://cdn.blogarama.com/images/posts_thumbs_site_id/12937/1293680-2765138131.w320.jpg "How To Properly Set Up And Use Google Search Console [Complete Guide]")
2021-09-06 15:48
Google Search Console is essential for any website owner that wants to know how their site is performing in search. However, in order to get the most from this amazing tool, you must set it… Read More
2021-09-02 10:30
If “content is king” then the crown jewels are visual content.
The last time you were scrolling through your favorite social media channel, what made you stop in your trac… Read More
2021-08-30 17:17
In this episode, we're going to be looking at the mindset you need to have in order to succeed when it comes to digital marketing, SEO, and all those things that you want to achieve as an en… Read More
2021-08-23 10:00
In this episode, we're going to be talking today about a new property within the article structured data markup. This is known as Author.URL and it's going to allow us to create a semantic c… Read More
2021-08-19 10:00
SEO best practices are woven into every aspect of a digital marketing strategy. To ensure that your ideal buyer finds your digital assets, it’s vital that you incorporate as many ran… Read More
2021-08-12 10:00
An SEO agency performs search engine optimization, using on-page and off-page optimization strategies and tactics to increase a web page's search rankings. The goal of search engine optimiza… Read More
2021-08-09 13:59
In the latest episode of Hack My Growth, we're going to be looking at how to optimize a page for semantic SEO. I'm going to show you how to do some semantic SEO and how you can best op… Read More
2021-08-02 16:55
I'm going to share with you five of my favorite, absolutely free SEO tools. These are the tools that we use every single day here at our agency. I'm going to tell you a little bit about each… Read More
2021-07-29 10:00
Whether you’re just getting started with link building or you’re just looking for some fresh ideas, one thing is clear, it’s hard. As one of the most important elements of… Read More
2021-07-26 15:48
When you visit an "About This Result panel" (the three dots next to most results) you’ll get even more information about the search results. Google is now telling searchers what inform… Read More
2021-07-22 10:00
We've all experienced the annoyance of clicking on a website URL only to discover the content has little to nothing to do with our search query. Perhaps like me, you've even tried a few link… Read More
2021-07-19 15:32
The latest episode of Hack My Growth will be discussing the role content marketing plays in semantic search. We will talk about the importance of creating content for users and machines, why… Read More
2021-07-15 10:00
Google continues to focus on user search intent. If you want your content to be served up in search results, it needs to match the intent behind your customers’ search queries. Searc… Read More
2021-07-05 13:00
In this episode, we are going to be looking at six powerful functions within Google Sheets that every SEO needs to know. Google Sheets is a powerful tool that lets us look at our data, manip… Read More
2021-06-28 16:00
Knowledge graphs are at the heart of search marketing. If we are going to be able to match our user's intent and create compelling content, we need to learn how to leverage knowledge graphs… Read More
2021-06-22 03:28
In this video, we are going to learn how to uncover some powerful information from the search engines with a little help from NLP. Now, if you don't have a technical background, don't worry!… Read More
2021-06-17 13:38
For successful social media marketing, pages and profiles need to be updated regularly with quality content. No matter how small or large the following of a page, consistency is key. Howev… Read More
2021-06-14 17:06
Search is a powerful medium to engage with your audience across their entire journey. Many in the SEO world focus solely on "top of the funnel" content. While this may drive traffic, the qua… Read More
2021-06-10 10:00
These days it's impossible to launch a product or service without using digital channels. Whether you send an email, post your products on a website to allow for convenient ordering, or sh… Read More
2021-06-03 10:00
When was the last time you conducted a marketing automation audit? If your contacts are not converting to qualified leads, your marketing automation may be out of sync with the needs of yo… Read More
2021-06-01 13:58
Google uses site links to help users navigate your site. Google’s system analyzes the link structure of a site to find shortcuts that will save users time and allow them to quickly fin… Read More
2021-05-27 10:00
The long-awaited page experience update is right around the corner and it’s time to get your website up to Google’s new ranking standards.
If you want to maximize your… Read More
2021-05-20 10:00
In almost every industry, there are times throughout the year when business slows down. Whether it’s summer or winter, you may find yourself working to push through a few months unti… Read More
2021-05-17 19:44
It’s official, Schema.org has launched its schema markup validator tool at validator.schema.org. The markup validator helps you validate your structured data on your site that is used… Read More
2021-05-10 14:21
Nearly a quarter of the world is using YouTube to look for information. This presents brands and influencers with a huge opportunity to grow their audience. In this video, I'll walk yo… Read More
2021-05-06 10:00
When I tell people I work in digital marketing, they often respond by saying they don't want to sell their products or services on social media. This reaction is understandable. These days… Read More
2021-05-03 10:30
In the video, we're going to talk about Search Console and how we can leverage it to improve our internal linking strategy. Internal links help crawlers find information on your website and… Read More
2021-04-27 10:30
In Google Analytics, the source and mediums are the two main categories of data that you can use to track your website traffic. Knowing how to use this information is critical to your digita… Read More
2021-04-22 10:00
The customers are the backbone of every business. Without customers buying your products, your business won't grow and become successful. In today's competitive market, a company needs to… Read More
2021-04-19 10:00
In this post we're going to look at the role of linked open data and how it impacts SEO and why it's important to the search community as a whole.
At a high level, linked open data is… Read More
2021-04-15 16:05
Today’s internet is a highway full of traffic. Having the best set of products to sell, excellent content to share, and services to offer are all great but hold no value if they&rsqu&hellip…Read More
2021-04-12 19:53
In this video we are going to look at how E-A-T impacts your content. E-A-T is defined as the expertise, authoritativeness, and trustworthiness of the creator of the main content, the main c… Read More
2021-04-05 14:16
Reviews stars markup allows you to add an overall rating to your SERPs. By adding specific structured data to your page you can enable it to show a star rating below the meta description. Th… Read More
2021-03-25 10:00
As we all know, with each new generation comes a different mindset, behaviors, and attitudes. For those in the role of marketer, it’s important to keep these differences in mind when… Read More
2021-03-22 10:00
In the latest episode of Hack My Growth we're going take a look at blogging and what role it plays in marketing in the year 2021 and beyond. The phrase, "Content is king," has become a "comm… Read More
2021-03-18 10:30
An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buye… Read More
2021-03-16 16:06
In the latest episode of Hack My Growth, we're going to be looking at Google's page experience update, and what it means to your site and what you can do to prepare for these changes. Google… Read More
2021-03-11 11:00
Influencer marketing is an inseparable part of digital marketing today. It is a way to reach new audience segments while working with top creators on social media platforms. You can also b… Read More
2021-03-08 11:00
When it comes to marketing today, we have access to a number of different channels and platforms that we can use to share our brand story and connect with customers. Each is useful to potent… Read More
2021-03-04 11:30
The web offers thousands of tools for digital marketers. With so many options, selecting the best tools for your needs can be a long and overwhelming process. Each year, we put together a… Read More
Subscribe to Https://www.smamarketing.net/
Get updates delivered right to your inbox!