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How do Contextual Marketing and Loyalty Management Boost Lifetime Value

In the Telecommunications industry, Customer Lifetime Value (CLV) is a critical KPI for Marketing teams. Healthy lifetime value is the hallmark of customer-centricity efforts and speaks volumes about business continuity in customer relationships. In our last blog, we had detailed the relevance of CLV to a Telco and “why” CLV is of utmost relevance to …

The post How do Contextual Marketing and Loyalty Management Boost Lifetime Value appeared first on Pelatro.



This post first appeared on Pelatro | Precision Marketing Solution For Global Telecom Industry, please read the originial post: here

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How do Contextual Marketing and Loyalty Management Boost Lifetime Value

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