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Why is CLV of Great Importance in the Telecom Industry

The Telecom Industry witnesses heavy movement of subscriber entry/exit daily and keeping track of the monetary value each subscriber brings to the books is crucial. Using the metric Customer Lifetime Value (CLV or CLTV), CSPs can measure customer success rates, project revenue, and do a lot more.   What is CLV in Telecom? It’s the …

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This post first appeared on Pelatro | Precision Marketing Solution For Global Telecom Industry, please read the originial post: here

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Why is CLV of Great Importance in the Telecom Industry

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