2020-06-29 05:00
In the Telecommunications industry, Customer Lifetime Value (CLV) is a critical KPI for Marketing teams. Healthy lifetime value is the hallmark of customer-centricity efforts and speaks volu… Read More
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Pelatro | Precision Marketing Solution For Global Telecom Industry Blog
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From getting deep customer insights to designing targeted campaigns, all with a few clicks, Pelatro empowers telecom marketers to deepen engagement with their customers. With years of experience, Pelatro enables telecom clients achieve higher ARPU and lower churn by tailoring precision marketing campaigns.
2020-06-11 04:55
The Telecom industry witnesses heavy movement of subscriber entry/exit daily and keeping track of the monetary value each subscriber brings to the books is crucial. Using the metric Customer… Read More
2020-05-26 11:22
CX is the most important lever CSPs have today for gaining competitive advantage. Telecoms is truly a VUCA world and volume, velocity, and veracity of the data involved make it more complex… Read More
2020-05-07 06:00
The impact of Coronavirus has brought the entire world to a standstill. From crippling economies to hitting businesses hard, the COVID-19 pandemic is taking a toll. As an essential service i… Read More
2020-04-29 05:00
In the world of Telecom Marketing, digital-age Campaign Management teams have evolved significantly to become highly performance-oriented with a strong identity of its own. Today, Customer V… Read More
2020-04-08 04:00
Dynamics of customer targeting change by the hour and ability of Telcos to quickly adapt to the nuances using flexible, yet robust campaigning mechanics will define Customer Centricity pract… Read More
2020-03-19 07:01
After a few decades of unprecedented growth, telecommunications is starting to mature as a business. The old days of guaranteed growth are gone, and network coverage has become ubiquitous, l… Read More
2020-03-19 07:01
After a few decades of unprecedented growth, telecommunications is starting to mature as a business. The old days of guaranteed growth are gone, and network coverage has become ubiquitous, l… Read More
2020-03-16 10:14
Depicting the most common challenges faced by marketers in the Telecom industry and what they need to counter the pain points.
The post Pain Points of Campaign Managers in Telecom Marketing… Read More
2020-02-13 05:00
Together, Artificial Intelligence and Machine Learning have witnessed phenomenal growth over the last 4-5 years and Telecom has been one of its biggest beneficiaries. Cognitive technologies… Read More
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