“Ye haath mujhe de de thakur” the minute you hear this dialogue your mind zooms into Ramgarh of Sholay. What an awesome movie it is…Right ??…Wondering why we are suddenly talking about Sholey or its Famous Dialogue….Well what we are trying to tell here is that imagery, events or even a minute relevance to a particular thing / product / service can trigger our memory toward it. As this dialogue trigger our memory to Sholay…….So, while planning an Digital Ad Campaign we should not left any stone unturned.
Marking your presence visually across the digital world is as important as getting seen while Keyword Targeting both of them complements each other.
In search campaign ads are limited to a textual ad only & are visible only when someone triggers a related & relevant keyword…. On the other hand Display campaign allows you to give a creative bent to your Ads and allows you to be present visually. An attractive Ad embedded with relevant Images & attractive colors will provide extra visibility to your Ad Campaign. A study shows that people are tend to click more on ads with high visual appeal.