2023-01-12 09:00
As much as 63% of a company’s market value is directly tied to its reputation. It’s undeniable that reputation affects the bottom line of every business—including yours&mda&hell…Read More
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Mediatoolkit Blog
blog.mediatoolkit.com
Tags:
brand
reputation
sentiment analysis
brand reputation
analysis
crisis
media
reputational damage
management
query
Blog on PR, marketing and proper measurements.
2023-01-10 09:59
Monitoring is a vital part of any campaign. In fact, it may be the most important part. Marketing campaigns can thrive or die on the strength of their monitoring. What’s more, without… Read More
2023-01-05 11:47
Reputation really is everything – now perhaps more than ever before.
According to a Trustpilot survey, reputation was the number one factor for customers deciding whether or n… Read More
2023-01-03 10:51
Businesses thrive on promotion. Whether you’re a large corporation, a small startup, or a nonprofit, you need to get your brand out there for the world to see. Doing so will increase c… Read More
2022-12-29 09:00
Have you been looking for ways to measure customer sentiments, experience, and satisfaction? Then you are not alone! Technological advancements make measuring and gauging customer sentiments… Read More
2022-12-27 11:38
Developing a product identity is more than coming up with the right packaging or logo design. In our fast-paced multimedia-influenced world, authentic product branding is essential for busin… Read More
2022-12-22 11:55
In our history, crisis management is perhaps more crucial in the modern era than ever. We live in a world of unprecedented interconnectivity and population overload. Crises have the potenti… Read More
2022-12-20 13:12
Twenty-twenty-two. The year of the inflation surge, the Russian invasion of Ukraine, Slapgate, Amber Heard vs. Johny Depp trial, Queen Elizabeth II’s death, and many more gripping even… Read More
2022-12-20 11:52
Have you ever wondered why some marketers make such a big deal out of brand tracking? Well, it’s more than simply a fascination; it’s an important aspect of the marketing process… Read More
2022-12-15 08:49
Now more than ever, it’s essential for a business to protect its online reputation. Social media has made it easy for news to travel very quickly. Any problems and negativity your comp… Read More
2022-12-13 13:32
Writing a brand positioning statement is a big task. In a relatively short statement, you have to define your brand and product, who it’s for, what it does, and what makes it better th… Read More
2022-12-08 09:20
PR and marketing professionals know just how easily and quickly public opinion about a topic or a person can change. A poorly worded statement, new details that are released voluntarily or l… Read More
2022-12-06 12:35
When you think of storytelling, you probably remember the time when you listened intently to the stories your mother or grandmother read to you. Being swept into a world of stories awakens a… Read More
2022-12-01 10:00
Reputation is everything. It’s a priceless asset that’s challenging to repair once tarnished. And when you own a business, the last thing you want is for your company’s onl… Read More
2022-11-29 15:33
The reputation of your brand inherently impacts the results of your business. And if people don’t trust you, chances are they’re not buying your product. Or even worse, spreading… Read More
2022-11-24 07:21
Business communication is one of the essential tools you can use to keep your business running properly. This type of communication enables you to determine your employees’ and custome… Read More
2022-11-22 14:33
Your financial statements aside – how can you determine the value of your brand reputation?Through the number of positive reviews you get? Customer lifetime value? The value of your st… Read More
2022-11-17 11:53
Risks and opportunities abound in the business world. For example, an industry trend may sweep the market for a limited time and favor early adopters, whereas a failed competitor can be a go… Read More
2022-11-15 14:18
Running a political campaign is much like obstacle course running.
It’s long, requires a lot of preparation, and involves jumping over different pitfalls placed along your way… Read More
2022-11-15 14:18
Running a political campaign is much like obstacle course running.
It’s long, requires a lot of preparation, and involves jumping over different pitfalls placed along your way… Read More
2022-11-10 15:00
Separating your company from the competition can help it stand independently in the niche. To stand out, it’s vital to study the competitor, including what the competitor does better t… Read More
2022-11-08 14:49
If the recent pandemic has taught us anything, it is that disaster can strike anyone, anytime, and in an absolutely unexpected way.
Knowing how to create a business continuity plan… Read More
2022-11-03 09:00
Now more than ever, businesses need to be closest to their customers to understand how to serve them better. Failure to do so, the competitor swoops in and takes away the dissatisfied custom… Read More
2022-11-03 07:28
Unit testing is an essential instrument in the toolbox of any software developer. Writing unit tests is relatively easy when dealing with a codebase that follows best software design practic… Read More
2022-11-01 09:00
Customer feedback is hugely important for modern businesses. Thanks to new technology, you can gathered and analyze it more efficiently than ever before.
Read Media Monitoring:… Read More
2022-10-27 11:02
A politician’s electoral success often depends on the amount of publicity they get from the media. After all, it determines the circle of people their message will reach. But just as m… Read More
2022-10-26 15:52
Whether it’s your first or fifth campaign, political PR campaign metrics are critical data points that you must have. They inform you of your progress and areas for improvement. They a… Read More
2022-10-25 09:03
Liz Truss, UK’s soon-to-be ex-prime minister and Conservative Party leader, resigned on 20th October after only 44 days of reign, becoming the UK’s shortest serving prime ministe… Read More
2022-10-25 08:20
Running the same tests for different user types using multiple config files
In the Mediatoolkit app, each user organization can have a different pricing plan. Different pricing plans mean… Read More
2022-10-21 09:27
Working as a PR professional on a political campaign always brings an additional set of challenges. The gist is the same – you are here to preserve somebody’s reputation, create… Read More
2022-10-18 14:51
When developing hundreds of microservices that run Mediatoolkit, it is crucial to keep everything running smoothly for our users. New features being developed must not impede users currently… Read More
2022-10-18 09:31
Customer sentiment refers to thoughts and feelings customers have towards a company. When customers interact with your brand, the nature of their experience will influence their perception o… Read More
2022-10-13 09:50
So you’ve decided that Mediatoolkit would be a valuable asset to your business?
Congratulations!Now let’s help you choose the right pricing plan.
Whether you’re… Read More
2022-10-13 08:00
There are so many campaign election ideas out there. But the question arises, which ones are the most effective?
As the election day draws near, political campaigns look for ways to get i… Read More
2022-10-12 09:25
To start with a huge disclaimer: No, we don’t think cutting budgets for PR will make your company grow. What we do think is that many of you don’t have an influence over how much… Read More
2022-10-12 09:25
To start with a huge disclaimer: No, we don’t think cutting budgets for PR will make your company grow. What we do think is that many of you don’t have an influence over how much… Read More
2022-10-11 08:51
This isn’t the first nor the last time in digital real estate that YouTube is staking its claim as the marketer’s muse. A Go-globe report points out that 78.8% of marketers consi… Read More
2022-10-06 08:00
Making an organized effort to influence the decision-making process within a specific group in favor of your client. Seems quite simple, doesn’t it?
But PR in politics is everything… Read More
2022-10-04 09:23
Market research supports your marketing efforts and overall business development. You can craft more engaging and converting marketing material and optimize ad spend when you have a proper m… Read More
2022-09-29 13:19
Achieving total productivity in PR might seem like achieving a utopia.
The multitasking, distractions, everchanging priorities… You may have a clean-looking to-do list, but your da… Read More
2022-09-27 09:25
The whole image around your brand is in your hands.
Except it’s not.
Here’s a fun fact – an average global internet user spends almost 7 hours a day using the Interne… Read More
2022-09-22 13:39
Public relations or PR is all about shaping and managing how people see, feel and perceive your brand. A strong PR team works to cement a positive image while minimizing the effects of negat… Read More
2022-09-20 08:49
When someone influential talks about your brand, it creates a domino effect of awareness and interest that can lead to improved brand affinity and guides more potential customers to your pro… Read More
2022-09-15 09:13
Do you know what a candy bar you always buy when exiting a store, a pile of clothes in your closet you’ve bought, but never worn, and a pair of shoes you wouldn’t even try on hav… Read More
2022-09-13 09:21
Listening to your customers is vital, especially when it comes to social media marketing.
Social media is a high-value ground for brands and with the right social listening metrics, marke… Read More
2022-09-08 09:56
A successful crowdfunding campaign is the dream of many startups and small business owners who are in need of funding.
Read Creating a Marketing Strategy that Works: Benefits… Read More
2022-09-06 07:34
There are several benefits of doing a brand analysis.
For starters – it can help you identify weak spots in your brand strategy. It can increase the efficiency of your branding and… Read More
2022-09-05 13:28
E2E Automated Sign up Test
Some people overlook the importance of testing the sign up flow. They might think that’s the first thing that they have developed, tested it over and over… Read More
2022-08-30 10:31
Do you want to write an engaging media advisory? Well, you should be shrewd about your words because there’s not much space for them.
Read Digital PR Explained: Best Strategie… Read More
2022-08-25 09:32
Both have something to do with social media, how different can they be?
The truth is – quite.
It’s like the difference between finance and accounting. Though they bot… Read More
2022-08-23 08:00
Being a PR professional means your work schedule can be crazy and sometimes overwhelming. With the productivity tips for PR processes we are about to discuss, you will get a lot done with le… Read More
2022-08-18 10:25
The number of services offering similar high-quality products has increased rapidly in recent years. Although competition between businesses has always been fierce, it has become brutal in t… Read More
2022-08-16 08:00
Do you know how healthy your brand is? You must be aware of the multiple factors affecting brand performance to answer that. You will also need to gather a lot of data on each of these brand… Read More
2022-08-11 08:00
Sometimes it can be a bit intimidating to come up with creative ideas for your new video marketing strategy. A lot of trial and error goes into the process of finding out what gels best wit… Read More
2022-08-09 08:00
So, you’ve launched several marketing campaigns. Now you’re wondering, what’s the best way to track marketing campaigns?
By tracking and monitoring social and web conver… Read More
2022-08-04 13:00
If you’ve been planning to implement a new SEO campaign or improve an existing campaign, you’ll know that targeting and ranking for the right keywords is key to bringing traffic… Read More
2022-08-02 08:00
If you’re a business owner you’re probably constantly looking for ways to improve consumer experience and increase engagement. The latter includes seeing where the gaps are and l… Read More
2022-07-28 10:13
Having to deal with a PR crisis is never a happy event. Especially if you don’t have a designed plan on how to put out PR fires.
Situations like these can seriously damage your &hell…Read More
2022-07-26 08:00
Customers are the lifeblood of businesses.
The reason for that is quite simple – without customers, businesses cannot generate revenues or profit. They cannot scale their operations… Read More
2022-07-25 09:34
In order to get the best possible insight into what it’s like to work in our Sales team and to find out all the specifics and interesting things that SaaS (Software as a Service) sales… Read More
2022-07-21 08:00
We’ve all been in that situation where you get a text message or a comment on your social media post, and where you weren’t not sure if the person commenting was joking or not. E… Read More
2022-07-21 00:53
We’ve all been there before. We find a company we like, scroll through their career page, find nothing we like, catch a glimpse of the ‘Submit an open application’ button… Read More
2022-07-19 13:54
In today’s globalized market, opinion can spread like wildfire across the internet. Surely, it’s never been more important for brands to plan ahead and put their communication st… Read More
2022-07-14 08:25
Would it be correct to say that the key to effective marketing lies in a well-thought-through marketing strategy? Probably.
But let’s leave the big words aside, and look at the fact… Read More
2022-07-12 11:00
Public relations is the management of your company’s image in public and to your customers.
It focuses on the way you establish brand awareness and how you connect to your target m… Read More
2022-07-11 10:08
Customer Success Management teams are usually the point of connection between the “outside world” and the company in which they operate. One of the biggest challenges of every pr… Read More
2022-07-07 10:49
Based on a survey by Gartner, 65% of business decisions made today are more complex than they were two years ago. But so is the business environment.
Whether it’s the fact that ther… Read More
2022-07-05 09:58
Cause marketing or often known as cause-related marketing is one of the types of corporate social responsibility where nonprofits and businesses tie up together for their mutual benefits… Read More
2022-06-30 11:08
It’s easy when things run smoothly, right?
But in today’s digital era, where a potential crisis is just a social media comment away, it’s essential to think of crisis ma… Read More
2022-06-28 12:43
Short-form video platform TikTok is heaven for browsing different niche topics. With an infinite number of content pieces, TikTok has just about everything you want to see. However, the… Read More
2022-06-27 08:04
I am writing this blog (personal testimony) as a student of Sociology who works in an IT company. Let’s see how that (miracle) happened and what it is like to work as a student at Medi… Read More
2022-06-27 06:32
From the very beginning of Mediatoolkit, the desire for constant progress has been what guided the development of the company, products, but also every individual who was or still is part of… Read More
2022-06-27 06:07
Paško Pajdek, our first developer, the “Omiš Pirate”, as we like to call him, and one of the first employees of Mediatoolkit in general, has been in Mediatoolkit fo… Read More
2022-06-23 10:15
When we talk about the history of Mediatoolkit, we cannot look at it separately from open communication. Direct, two-way communication is something that has been woven into Mediatoolkit &nda&hell…Read More
2022-06-23 08:01
Working in product marketing in the SaaS industry means constantly stepping out of your comfort zone and getting used to new activities at various seniority levels. This can mean, for exampl… Read More
2022-06-23 08:00
Social media have for many become the main source for daily news and entertainment.
With their massive user volume, plus their integration into our daily lives, it’s no surprise tha… Read More
2022-06-21 08:00
Over the last two years, the onset of the coronavirus pandemic threw a flurry of curveballs at every single business out there. This, more than ever, wisened them to the importance of settin… Read More
2022-06-16 09:00
Mediatoolkit is one of the most powerful and versatile tools for media monitoring and tracking brand metrics. It provides vast volumes of data that can help you improve your brand’s im… Read More
2022-06-14 08:00
Tracking social mentions in real-time can sound like a chore, but it’s actually one of the best things you can do to grow your business. For example, you can use it to stay in to… Read More
2022-06-09 09:27
Do you think you know your customers’ needs well enough?
If not, you need to start figuring out what makes them tick. To grow your business, you need to understand who your target… Read More
2022-06-07 14:11
Are you one of those marketers who is always on the go? Are you running from meeting to meeting and trying to keep up with the latest news. If so, then you need real time alerts for your bra… Read More
2022-06-02 08:34
Various news and trends are constantly popping up in every industry. Without any novelty, businesses would never progress, and they would stagnate. Today, we argue that the key to business s… Read More
2022-05-31 11:17
Wondering why your Twitter marketing is ineffective? Have you used your Twitter analytics tool?
Every business needs an effective marketing strategy to grow its social media audienc… Read More
2022-05-26 09:24
Remember the days when TikTok was this new video-based platform with silly challenges and lip-syncing?
Well, it has come a long way since then. So long, it has become one of the essential… Read More
2022-05-24 08:00
We’ve all been there before. You have a question, and the first thing you do is google it. And this might give you an answer to whether you should use cream in carbonara (the answer is… Read More
2022-05-19 13:42
The ever-growing influence of TikTok is undeniable. From guiding consumer purchase decisions to expanding the scope of business communications, this video-sharing and live-streaming app has… Read More
2022-05-19 09:00
It’s no secret that TikTok has been the social media platform in the last two years. But should you actually use TikTok for business too?
Since its release in September of 2016, Tik… Read More
2022-05-17 12:39
Do you ever feel like you’re shouting into the void when it comes to marketing and lead generation? It can be tough to know where to allocate your resources. Especially when so much of… Read More
2022-05-12 10:32
All too often, we hear about banks that are in trouble because they failed to react quickly to crises that were brewing.
Keeping track of all this coverage can be difficult, so how… Read More
2022-05-10 08:22
With each day, more and more people are online – whether just browsing the online content, resharing it, or creating it. Someone out there is writing a tweet or creating a video about… Read More
2022-05-05 12:46
Do you ever feel like you’re putting all your efforts into your marketing campaign, but you have no idea whether it’s actually working?
Well, you’re not alone.
Many m… Read More
2022-05-03 08:18
No one knows what goes on in a customer’s head. But with sentiment tracking, you can at least get an idea of where they’re coming from.
Mediatoolkit makes it easy for business… Read More
2022-04-21 14:38
PR is a dynamic industry. Working in a PR agency almost certainly means that you’re constantly in a fast-paced environment. Often, PR people are focused on creating content and managin… Read More
2022-04-20 14:49
Have you ever worried about making a business mistake that could destroy your company’s good name?
Because of this possibility, many businesses are cautious about their public… Read More
2022-04-07 11:51
Do you ever feel like your competition is one step ahead of you? It seems like they know what you’re doing before you do, and they’re always in the lead?If this feels like a fami… Read More
2022-04-04 08:30
Cryptocurrencies seemed like a fad when they were launched in 2009. Only a handful of people were aware of what they are, how they work, and their potential to change the world of transactio… Read More
2022-04-01 14:15
Great news coming our way for the first day of April! And they’re no joke. We’re happy to announce that Mediatoolkit has been enlisted in Future of SaaS Tools of Choice report fo… Read More
2022-03-23 14:16
Imagine spending $91.8 million on a jpg picture. Seems unreal? What you just imagined happens daily in the world of NFTS – digital assets that exist on a blockchain. And blockchain is… Read More
2022-03-17 10:47
According to Harvard Business School professor Clayton Christensen, thirty thousand new products are launched every year. In the same year, roughly about 28,500 of them, or 95%, fail.
The… Read More
2022-03-14 10:00
Public Relations (PR) is a profession aimed at effectively managing the flow of information between an individual or an organization and the public. This plays a significant role in marketin… Read More
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