2018-10-05 12:12
Data and statistics are interesting numbers to analyze. These numbers are the eyes into the soul of your direct marketing campaign. And, the data and statistical numbers give you an understa… Read More
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2018-10-03 12:07
It’s that time of year again when sign ups happen for gymnastics and dance classes. But, how do you get to those new students to let them know all about your studio and gym and your cl… Read More
2018-10-01 11:58
It is always a good day when you get a special card in the mail. Remember grandma sending you $5 in a birthday card? It was always such a wonderful surprise! Well, that same tradition can be… Read More
2018-09-28 13:00
Direct-mail brochures are very versatile mail pieces that can get lots of interest in your company and in your products. They are impact pieces that can drive a direct mail marketing campaig… Read More
2018-09-26 17:51
A Landing page is a web page that is created for marketing purposes for an advertising campaign and where a visitor lands if they click on a link or an ad. A landing page that is information… Read More
2018-09-24 17:47
Direct Mail Marketing is the leader of the marketing pack. It is the “go to” tool that everyone uses because it can be depended upon to always get results. Email, social media ad… Read More
2018-08-20 20:00
When you need to design a website, there are a few things that need to be on the site every single time. There are essentials that will allow you to do business in the most effective way pos… Read More
2018-08-15 13:50
Check the answering machine. Make sure the mail is divided, stamped and ready to be mailed. Authorize purchase agreements. Read up on recent legal changes. OK the ad running in the newspaper… Read More
2018-08-13 13:46
Social media is the place to be seen, heard, followed and read. Facebook, Twitter, Pinterest and Instagram are the places where your audience hangs out. Because you use social media in your… Read More
2018-08-10 13:30
Marketing is the voice of your business. It tells your audience who you are, what your are and why you want their business. Marketing is not only essential to your business, but it can make… Read More
2018-08-08 13:23
Working to generate new business is an everyday occurance in the world of marketing. You must work to keep your current customers engaged and happy and to bring in new ones that will feel th… Read More
2018-08-06 13:16
According to Shutterstock, “Stock photos are images that anyone can license for creative use. Rather than hire a photographer, designers can search a large database of photos and quick… Read More
2018-08-03 15:11
Social media pages, Pinterest categories, and a little bit of direct mail can make you feel that you have done a thorough job of marketing your business. But, it is not enough! A website is… Read More
2018-08-01 14:44
The tradition has always been that when you meet a potential client or customer, you give them a business card. The business card has all of your contact information on it and maybe even you… Read More
2018-07-30 14:40
Seventy percent of people who receive a letter that is postmarked with their home address on the front consider it a more personal form of communication than online messaging. Although it is… Read More
2018-07-27 14:30
Vacation memories are collected on postcards. “I miss you mom” notes from camp on postcards go directly into the family scrapbooks. “Save the Dates” wedding announcem… Read More
2018-07-25 14:28
Direct mail postcards are not just about sending coupons.Today, postcards offer so much more. And their response rates are extremely high. They can be twice as high as email, display ads and… Read More
2018-07-23 14:23
So ... you sent out an introductory postcard to a mailing list that you have been developing for months. Then, three weeks later, you send out another postcard that you have changed up a bit… Read More
2018-07-20 11:00
Business Reply Mail (BRM) is a service from the U.S. Postal Service in which a sender provides a prepaid postage envelope or card to the recipient. Business Reply Envelopes or postcards can… Read More
2018-07-18 11:00
Writing and then publishing interesting and valuable news and information can get difficult at times. You have to be consistent and your content has to attract an audience. It has to be abou… Read More
2018-07-16 11:00
Getting someone to open your email can seem like pulling teeth! It is the Subject Line that grabs their attention first, If it is intriguing, they will open the email. If it is dull, they wi… Read More
2018-07-13 11:00
You can not start a business, rent a space, stock it with stuff, unlock the doors and expect people to come flocking in with their wallets loaded with cash. Nope! Doesn’t happen that w… Read More
2018-07-11 11:00
Summer is a great time of year to send out postcards for direct mail campaigns. People love receiving them because they remind them of friends on vacation. But, you are sending them out to g… Read More
2018-07-09 11:00
There is a whole psychology to persuasion. And it starts when you were a child. Your mother getting you to eat vegetables or to making your bed was an art form that mother’s become ver… Read More
2018-07-06 11:48
Businesses need to send mail to customers, prospects and general mailing lists. They need to make announcements, send invitations, show off accomplishments and declare successes. If a busine… Read More
2018-07-04 11:35
Showcasing your business and its products and services is the main way that you get your customer interested enough to purchase. Promotional Videos are a perfect method to promote and showca… Read More
2018-07-02 11:21
Pay Per Click marketing is a form of internet marketing that advertisers pay a fee each time one of their ads is clicked on. It is a way of buying visits to your site, rather than attempting… Read More
2018-06-29 11:15
Direct Mail marketing has many mailing piece options. From postcards to letters to brochures and flyers, these mailers can have a huge impact on your business. Double checking your direct ma… Read More
2018-06-27 11:45
The internet and social media have changed how we meet people and become friends. Long conversations no longer take place on the phone or in person where we can get an idea about who someone… Read More
2018-06-25 11:33
Remember Cabbage Patch Kids, or Furbies or Tekno the Robotic Puppy? These were all extremely popular kids toys that sold out at Christmas time. It was panic in the aisles for parents worldwi… Read More
2018-06-20 11:54
They say that a prospect has to see your business message up to 12 times before they will respond. This theory is especially true for direct mail marketing. A company or business that is in… Read More
2018-06-18 11:43
Every Door Direct Mail is a targeted marketing and advertising technique that lets you select the area you want to send your message by using a map that concentrates on the audience by age… Read More
2018-06-15 11:18
A self mailer is a direct mail piece that does not need an envelope. It can be a folded brochures, a letter folded in half with a closing sticker or other formats. Self-mailers are effective… Read More
2018-06-13 11:04
The most critical part of a direct mail campaign is assessing the results. You need to analyze whether the money spent was worth it. If you used two or more different pieces of mail, you nee… Read More
2018-06-12 11:29
Catalog marketing is an avenue for businesses to group products and services together in a printed magazine or an online store and display many items at the same time for a customer to buy… Read More
2018-06-06 11:28
A Yellow Letter is a highly regarded marketing choice used by realtors, investors and brokers. They use the yellow letter format because of the high numbers of people that open the envelope… Read More
2018-06-04 11:16
Forty percent of consumers have made a purchase in the last three months because of a direct mail piece they received.The top purchasing influencer for Baby Boomers is direct mail. 9.8 billi… Read More
2018-06-01 11:51
You must have the ability to reach out to your current and potential customers as a business. Direct mail is the easiest and most effective way to increase your brand awareness, promote sale… Read More
2018-05-30 11:35
First, you have to answer the question “what is the purpose of this postcard”? Then, you have to determine the design of the postcard to convey that purpose. And the design will… Read More
2018-05-28 11:27
People are visual. They like to SEE things. That is why there are pictures included in instructions for putting things together, pictures on postcards, pictures on marketplace listings. Peop… Read More
2018-05-25 11:55
A brochure should have vital information, interesting photos and art, contact information and be simple and easy to read. Too many brochures that we receive in our mailboxes are so packed wi… Read More
2018-05-23 11:49
Dental practices need direct mail postcards for many reasons, the biggest being to get your name out into the community. Name recognition is the best way to find new clients and keep your ap… Read More
2018-05-21 12:45
Summer time is just about ready to burst onto the scene and your direct marketing campaigns need to be ready for the best sales season of the year. Use the events and activities of this fun… Read More
2018-05-18 11:37
Everyone enjoys a good story. They remember a good story. And as marketing gets more personal and targeted, a good story is the best way to involve the receiver. If you have a great product… Read More
2018-05-16 11:19
Creating content for your website can be a struggle. It is easy to run out of subject matter and sometimes you have to dig deep for a fresh topic. But, there are ways to float to the top of… Read More
2018-05-14 12:14
There is an ever changing world out there and it is called search engine optimization. Updates, search sites, improvement in data, improvement in display and on and on, it feels like you don… Read More
2018-05-11 12:12
You have worked hard on developing an email list that helps your business grow. And that is great! But, while growing that list, some of those names tend to fall off into the abyss. The reas… Read More
2018-05-09 12:04
A broadcast email message is a single message that is sent to an entire list of people all at the same time. It is the best option for sending messages that require frequent updates. They ar… Read More
2018-05-07 11:47
Enticing prospects away from other brands is part of your job as a business. It is called competition. You want to develop a presence, a product and a service like no other that customers wi… Read More
2018-05-04 11:54
Seventy eight percent of consumers have unsubscribed from a companies email list because they receive too many emails. Email marketing has become so overcrowded that people don’t want… Read More
2018-05-02 11:42
No matter what business you are in, you want everything you do, write, print and send to look the best of the best. And, often, you get stuck with the thought that in order for things to loo… Read More
2018-04-30 11:37
When you combine email and direct mail into one marketing campaign, you have invented a very powerful tool. Together, they can double response rates. When you are sending emails or direct ma… Read More
2018-04-27 12:11
‘Tis the season to get your lawn green! And who best to do just that than your local landscaper! People who want a nice cared for green lawn, want a landscaper that they can trust and… Read More
2018-04-25 11:05
Power words are those that make what you say clear and concise. The choice of your words is the basis to creating a message that resonates and has the reader act. Language is an ever evolvin… Read More
2018-04-23 11:58
Google indexes 130 trillion individual web pages with each web crawl, which is an internet bot that systematically browses the world wide web for the purpose of web indexing. Only 10 of thos… Read More
2018-04-20 12:56
Trends don’t just happen in fashion or in interior design. Trends happen in car design, in food, in education, in housing and in Direct Mail. With a little research, I wanted to see wh… Read More
2018-04-18 12:50
A website is the base point of your online lead generation strategy. It is the first place that a customer comes to get all of the information they need about your company, product or servic… Read More
2018-04-16 12:26
Many people like to cry! They like to laugh! And they respond to words the same way. Emotions are a sticky subject in the world of marketing. You don’t want the audience to fall into a… Read More
2018-04-13 12:15
Direct mail marketing is the best of the best when it comes to the most effective gym and fitness marketing. It produces high response rates from prospects in your local neighborhoods. You c… Read More
2018-04-11 12:11
For travelers, looking at faraway lands on the internet, is second nature. And that, it seems is where the travel industry concentrates it’s money for marketing. While that may be true… Read More
2018-04-09 12:00
A direct mail marketing campaign that is planned, scheduled and carried out can escalate your company to a higher level of success. But...it takes some strategy, some research and a whole lo… Read More
2018-04-06 12:27
Getting the word out about your business can be done in a very affordable manner by using Every Door Direct Mail. It directs your mail easily and very effectively. Every door direct mail is… Read More
2018-04-04 12:21
A yellow letter is a handwritten letter that is used by real estate professionals such as investors, realtors, mortgage brokers and even insurance agents. They are written on yellow "legal p… Read More
2018-04-02 12:06
Anyone who has started their own business, knows the pain of the budget. You are in the middle of a dilemma of spending money to make money. And the question of where to best spend your mark… Read More
2018-03-30 12:23
A Landing Page is like walking into a grocery store and only going to the bread aisle. You don’t need all of the other stuff in the store, just the bread. A Landing page acts the same… Read More
2018-03-28 12:16
Newspapers have all but disappeared in their original format. Television is an expensive tool and radio is not very local in its orientation any more. Yes, they are all advertising vessels… Read More
2018-03-26 12:11
If you own a business or manage a business, you know how important it is to ask questions. You ask pertinent questions of your employees, your board of directors and of your vendors. And...a… Read More
2018-03-23 12:58
A Mail Services Company can actually improve your direct mail campaign’s return on investment (ROI)! Taking on the job of creating your own direct mail campaign can be overwhelming and… Read More
2018-03-21 12:50
Postcards are simple, easy to read, colorful, interesting and full of vital information. Plus, with the right artwork and a stand out message, they convey exactly what you want the receiver… Read More
2018-03-19 13:49
Getting clients for your business, no matter what your business, can be a full time job in itself. Whether you are a long time business owner, a freelancer or a start up, you have to figure… Read More
2018-03-16 12:18
Sometimes, it takes an odd coupling to make things sensible! Direct Mail and Facebook are one of those couples! But they work very well together and can increase your results for prospects a… Read More
2018-03-14 12:12
I am a Color person! I shun grey and tan. I adore purple, red and green! And I will buy anything neon orange! If you don’t think about color often and leave it up to the “artists… Read More
2018-03-12 12:05
Artists, Actors, Musicians and the self employed all know that their product that they sell is themselves. Sometimes, it feels odd to sell your talent that creates a product! But, learning h… Read More
2018-03-09 13:09
Craigslist is a buy - sell - trade - employment - housing - meetup - classified wonderland. You can travel from category to category and find the most incredible items to decorate your home… Read More
2018-03-07 13:03
Direct Mailing a Renter with a series of Postcards that are designed to produce interest in buying a home is easy peasy! When the Renter responds with a long list of questions, be ready with… Read More
2018-03-05 12:57
Sometimes, the most obvious thing is right in front of your nose! Need leads? Find the renters! Renters are gathered together in apartment complexes, duplexes, mom and dad’s basement a… Read More
2018-03-02 13:42
SEO or search engine optimization, can be a strategy that can get you traffic to your website and leads for your business. Search engine optimization is the process of maximizing the number… Read More
2018-02-28 12:36
The design of your Website will directly influences your Leads. It will dictate how you get the Leads, what kinds of Leads and where you take your leads. So, before you start designing your… Read More
2018-02-26 12:31
When it comes to marketing, the Internet is the place to be seen. It is simple, inexpensive and you can easily choose which platform that you want your marketing information to appear on. Bu… Read More
2018-02-23 13:06
Nothing happens overnight! Or so my bosses always said as we were working on business proposals. It takes time to develop, nurture and build your client list and your business impact. Market… Read More
2018-02-21 12:59
Today, Apps, or applications, are your walking filesystem, secretary, and best friend. They organize your life, time manage your schedule, and make life so much easier. There are apps for ge… Read More
2018-02-19 12:50
You have offered prospects a calendar, a notebook, a virtual tour and your friendship. But, now you have to offer them something that will grab their interest in you to help them sell their… Read More
2018-02-16 11:48
Writing a blog is not easy! Figuring out KEY words to use, writing the specified number of words and considering subject matter can take up a great deal of time! Whenever I come across an id… Read More
2018-02-14 11:36
Every day, I open my mailbox and find a piece of Direct Mail. Sometimes, the sender is new to me. Other times, the sender is an old familiar company. Direct Mail takes a few mailing pieces t… Read More
2018-02-12 11:30
Email is a perfect funnel for lead generation that will drive profits. You can use email for newsletters, quick communications, marketing blasts, listing announcements and even a bit of onli… Read More
2018-02-09 20:16
Direct Mail is the most effective way to reach your audience. No matter what anyone tries to tell you about how terrific online marketing is, Direct Mail still has the best return on your do… Read More
2018-02-07 20:11
A Call to Action is the reason you invest in marketing. A Call to Action to your customers, clients or prospects is a call to do something. Whether you want them to call you, write you, emai… Read More
2018-02-05 20:05
Branding does not just mean that you put a hot stick against a cow’s rump to make a design on their skin. Branding is a part of marketing that is essential to any business big or small… Read More
2018-01-26 13:24
Half of all home buyers used the internet to find their homes. Technology has changed how the world does business, especially the real estate world. For most home buyers, they may start thei… Read More
2018-01-24 13:18
A self-mailer is marketing material that's mailed without an envelope. It can be a postcard, a brochure or a catalog. Their simple design and eye-catching appearance can get the attention ne… Read More
2018-01-22 13:12
Direct Mail should be a major element of any marketing campaign. After designing a social media blitz on Facebook, Twitter, Instagram, Pinterest and Google+, you should then continue with a… Read More
2018-01-19 16:19
The envelope of a mailer is the first door to your business. It must be inviting, warm and enticing just like the door to your business. You want prospects who receive this letter to be eage… Read More
2018-01-17 12:41
Marketing to a region that is full of farms is no different than marketing to an area full of condominiums. You have simply selected an area or location that has these real estate possibilit… Read More
2018-01-15 15:29
In order to get leads, you need to have a listing. It is simply a more effective way to attract prospects to you and to your business is by having a house that everyone wants to tour. These… Read More
2018-01-12 16:45
First time home buyers can be the most fun real estate group to work with. They are eager, full of ideas and the easiest to prospect for! Because they are new in the world of real estate, th… Read More
2018-01-10 16:21
For small businesses, Email newsletters can be a powerful form of email marketing. Creating a newsletter can be very simple, especially if you create a template that can be changed from mont… Read More
2018-01-08 16:11
Postcards are essential for a Direct Marketing Campaign.Their message is loud, short and to the point. With the right artwork, attractive font and succinct message, they are the most powerfu… Read More
2018-01-05 16:09
My uncle was one of the “Mad Men” of the 50’s and 60’s. When I saw the television show for the first time, I couldn’t believe how well it captured the entire at… Read More
2018-01-03 16:05
Probate properties can be difficult to navigate, but it is a process that needs to be done. The family who now has to take care of the property can be in various stages of grief and there ar… Read More
2018-01-01 15:52
Being the first person that someone thinks of in the real estate business can be a tricky process. You need to just “POP” into someone’s mind any time they think Sell, Buy… Read More
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