2020-06-11 14:24
All manufacturers offer incentives/bonus plans to their many dealerships worldwide. Because of this, the GM’s, FM’s, and sales teams alike aim to hit their monthly, quarterly, an… Read More
Blog Directory > Marketing Blogs > Focus Inc's Company marketing Blog >
Focus Inc's Company Blog
focusleads.com/blog
Tags:
advertising
hispanic
email marketing
facebook
lead
email
marketing
facebook advertising
car sales
automotive marketing efforts
Our Blog will update every week with industry tips and current news in the Marketing sector of American Business.
2020-05-21 13:59
By now, I bet you are tired of reading about Facebook for your business. Every guide out there imaginable is available. The official guide to facebook; step by step guide to facebook adverti… Read More
2020-03-02 22:55
Your sources for car sales leads are vast. You are solicited constantly with the next best way to get a car buyer. So how do you pick the best source or combination of sources th… Read More
2020-02-22 12:00
We want your dealership to perform exceptionally well this tax season. We’re fully aware that it has already begun, but there may be a couple things you haven’t done yet or fine… Read More
2020-01-17 17:08
Remember when there was no email? Many of you may not, but I do. It seems it was easier to get your work completed before email came along. So in addition to phone calls, a… Read More
2020-01-17 17:08
Remember when there was no email? Many of you may not, but I do. It seems it was easier to get your work completed before email came along. So in addition to phone calls, a… Read More
2019-12-17 19:49
Within the last few months, we decided to ad inventory advertising to our Facebook menu for our automotive customers. Many are already doing inventory advertising on Facebook using ads… Read More
2019-10-08 20:59
By now, I bet you are tired of reading about Facebook for your business. Every guide out there imaginable is available. The official guide to facebook; step by step guide to facebook adverti… Read More
2019-05-09 15:10
The Hispanic Consumer is a Better Car Buyer
Beyond just the sheer size of this demographic, Hispanics can be a better car buyers. Why is that?
Household Income
Hispanic househ… Read More
2019-04-17 15:46
Since I have been in advertising for many years, and being a Hispanic consumer, I thought it was time I addressed this long overlooked demographic as it relates to car buying.
What yo… Read More
2019-03-27 15:43
Last month everything you read was doom and gloom regarding delinquent auto loans via the Federal Reserve of NY, and the possibility that we were heading to a recession as a result. Th… Read More
2018-08-29 16:05
By now most of us have experienced receiving dynamic content via Amazon or Netflix for example.
So, exactly what is Dynamic Content?
Simply put, Dynamic content refers to elements of a websi… Read More
2018-05-04 17:27
Are you overwhelmed with all the analytics that come with your advertising campaigns,and everyone telling you how important it is? Between television, digital, website, and email marketing a… Read More
2018-04-24 15:14
Are you thinking about buying ad space for your dealership directly from the source? Have you assured yourself that it’s the only way to go? I mean, you’ll save money… Read More
2018-03-23 15:34
Yes, you can pay for tools that take care of the job at hand with minimal effort, but sometimes you just don’t have the funds available to get these pricey tools. So, here’s a sm… Read More
2018-03-09 19:29
Whether it’s a physical tool or a marketing tool, the initial hype followed by neglect is the usual timeline after a tool purchase. The basics are simple: tools are used to help reach… Read More
2018-02-27 14:57
Let’s talk millennials. Generally millennials are between the ages of 18-34. It’s the fastest growing generation which means they’ve got loads of buying power. Dealerships… Read More
2018-02-06 21:49
We want your dealership to perform exceptionally well this tax season. We’re fully aware that it has already begun, but there may be a couple things you haven’t done yet or fine… Read More
2018-01-25 18:24
All manufacturers offer incentives/bonus plans to their many dealerships worldwide. Because of this, the GM’s, FM’s, and sales teams alike aim to hit their monthly, quarterl… Read More
2018-01-04 17:21
What is it:
Marketing automation is the utilization of a software to efficiently send out marketing content. Content can range anywhere between emails to prospects all the way to a social me… Read More
2017-12-27 19:30
Our previous blog outlined requirements needed to set up a BDC for your own dealership. We hope that you now understand how essential a BDC is to the functionality of a dealership. There is… Read More
2017-12-15 16:59
You’re dealership is currently experiencing one of two scenarios: overworked sales people or under worked sales people. Luckily, one addition to your dealership can help with both dile… Read More
2017-12-05 19:42
Here’s pretty much everything you need to know about inbound and outbound leads. Both ways have the same end goal of generating a lead, but the method in which each is done is quite di… Read More
2017-11-07 16:51
An internet lead is one of the most widely purchased types of leads. Not everyone is sold on utilizing them, however. If you’re still on the fence about purchasing internet leads from… Read More
2017-10-25 15:42
Digital advertising is still new to many dealerships and is a forever evolving entity. It’s evident to most general managers that being on social media greatly improves their brand&rsq&hell…Read More
2017-10-18 15:51
Most assume that a company is doing financially well simply because they’re airing a commercial on television multiple times a day. Many believe that it’s a sure-fire answer to h… Read More
2017-10-03 15:50
In order for users to know if their Facebook ads are effective, Facebook provides insightful analytics. However, analytics don’t mean anything until you can compare them against others… Read More
2017-09-19 16:59
Q.What’s the running theme when it comes to car marketing?The automotive world gets comfortable
A. Doing the same thing for years and ends up becoming late adopters to social me… Read More
2017-08-17 13:35
If any one of these problems pertain to your dealership, I’d suggest that you keep reading:
Have you exhausted all outlets when it comes to marketing and generating leads?
Are you gene… Read More
2017-06-06 14:57
A problem that a select few dealerships run into is their distant proximity to the leads they receive. Some dealership owners believe that it’s not even worth the trouble of working th… Read More
2017-03-15 15:52
What every economic downturn has really shown me is that good economic times make dealers, or any business, lazy. Dealers work hard in tough times but go into cruise control when the economy… Read More
2017-03-07 15:49
For the past several months, I’ve noticed a reoccurring theme at many dealerships. Dealers nationwide struggle to call customers. It’s not that the dealers are not trying, it&rsq&hell…Read More
2017-01-11 15:14
Over the years, I have focused on what happens at a dealership. Topics like how to maximize your ad dollars, how to get the most from your customer database and how to differentiate yourself… Read More
2016-08-18 14:30
I’d be willing to bet that most car dealers think advertising is a completely different animal than what it was just three years ago. If I were to ask 100 of the same dealers whether o… Read More
2016-08-18 14:00
When the time comes to tell the customer sitting across your desk that they are not approved for a loan, you will have to treat this delicately. The best approach is to show them their credi… Read More
2016-08-18 13:51
How can you confidently put money into an ad if you have no way of tracking its success?
That’s where direct response marketing plays a valuable part.
Direct response is a simple techn… Read More
Subscribe to Focus Inc's Company
Get updates delivered right to your inbox!