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Importance of the Tire Market in China for Global Brands

Currently, the forecast for passenger car tire demand in the US and Europe looks weak. This has a negative impact on both, the Original equipment manufacturer (OEM) and aftermarket segments. Therefore, given the weak scenario in the Western markets, global passenger car tire manufacturers are increasing their focus on the market in China. The aftermarket in China is expected to grow at a rate of 10 percent over the next couple of years. This makes for a very positive comparison in light of the flat growth curve of the aftermarket in the US and the downward curve of the aftermarket in Europe.

To leverage this opportunity, several leading global passenger car tire brands such as Michelin, Goodyear, Bridgestone, Dunlop, Pirelli, Continental, and Hanook are aggressively expanding their manufacturing capabilities as well as their distribution networks in China. In fact, these brands are expected to increase their production of passenger car tires in China by more than ten percent. For example, Bridgestone increased the capacity of its plant in Tianjin in the second half of 2012. Thus, by increasing their production capacities as well as their reach in the market in China, the global players are increasing the competition in this market. This puts a direct pressure on local players such as Chaoyang to preserve their market shares.

TechNavio has been closely tracking this tilt in the axis of the Automotive industry from the West to the East. We cover combustion engine-based vehicles as well as electric and hybrid vehicles in our automotive reports. Besides, we also focus on components for the OEM and Aftermarket segments.

Our reports on the tire market include the following:

  • OEM and Aftermarket Tires in China 2012–2015 (Upcoming – May 2013)
  • Global Commercial Vehicle Tire Market 2012–2016
  • Winter Tire Market in Europe 2012–2016
  • Car and Van Aftermarket Tires in Europe 2012–2016
  • Tubeless Tire Market in India 2012–2016
  • Global Tire Reinforcement Material Market 2012–2016
  • Global Tire Market 2011–2015
  • Global Tire Pressure Monitoring System Market 2011–2015
  • Tire Market in India 2011–2015
  • Light Vehicle Tire Aftermarket in the US 2011–2015


Our reports covering various automotive components and modules include the following:

  • Strategic Assessment of the Global Electric Vehicle Service Equipment Market 2012–2016
  • Global Automotive Fuel Injection Systems Market 2012–2016
  • Global Automotive Turbocharger Market 2012–2016
  • Global Electric Power Steering Market 2012–2016
  • Global Automotive Electronic Brake System Market 2012–2016
  • Global Double-clutch Transmission Market 2012–2016
  • Global Low Emission Vehicle Market 2012–2016
  • Global In-vehicle Entertainment and Information Systems Market 2012–2016
  • Global Automotive Camera Module Market 2012–2016
  • Global Keyless Vehicle Access Control Systems Market 2012–2016
  • Global Automotive Interiors Market 2012–2016
  • Global Automotive Connectors Market 2012–2016
  • Global Automotive Head-up Display Market 2012–2016


This post first appeared on Blog | Technavio - Discover Market Opportunities, please read the originial post: here

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Importance of the Tire Market in China for Global Brands

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