Largely due to the production of in-house web series on platforms such as Netflix, OTT devices and services are in high demand. This has created a highly competitive market, driven by content originality and innovation. The future of the market seems to point to large, international vendors acquiring small, local ones in order to diversify their product portfolios. According to analysts at Technavio, the global OTT devices and services market will grow at an impressive CAGR of 20% by 2020.
In this blog, we identify the key and prominent vendors in the market.
Amazon Video is an Internet video on-demand service developed and operated by Amazon. It offers Television shows and films for rental or purchase. Amazon has pursued a number of exclusive content deals to differentiate its service from competitors, including a multi-year licensing deal with HBO. Amazon video is available in the US, the UK, Japan, Germany, and Austria, and the company has plans to expand its video service into India in the near future.
Apple Inc. is an American multinational technology company headquartered in California that designs, develops, and sells online services, computer software, and consumer electronics. Apple iTunes, a Media player and library, offers movies and tv shows, in addition to music and apps, which are available for purchase and download. Apple is the world's largest information technology company by revenue, the world's largest technology company by total assets, and the world's second-largest mobile phone manufacturer.
Facebook is a for-profit corporation and online social media and social networking service based in California. Facebook can be accessed by desktops, laptops, tablet computers, and smartphones over the Internet and mobile networks. It offers a number of OTT services, including a chat system that allows users to chat, share content, and video with one another, as well as a number of software applications.
Hulu is an American subscription video on-demand service owned by Hulu LLC. It is primarily focused on television series, offering episodes from a variety of series from its owners' respective television networks and other content partners. In 2016, Hulu established a joint venture with Yahoo!, Yahoo! View, and also announced that it intends to launch a service with live television programming in 2017.
Netflix Inc. is an American multinational entertainment company. It specializes in and provides streaming media and video on demand online and DVD by mail. In 2013, Netflix added film and television production, as well as online distribution. It now offers its "Netflix Original" content through its online library of films and television. As of July, Netflix reported having over 83 million subscribers worldwide.
Other prominent vendors
Founded in 1995, Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers. The company's advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device, anywhere.
ActiveVideo is the developer of CloudTV, the only cloud-based software platform that enables service providers, content aggregators and CE manufacturers to virtualize CPE functions in the cloud for the purposes of delivering next-gen user interfaces, online content, and interactive advertising for TV to millions of set-tops and connected devices.
CinemaNow is an international over-the-top (OTT) provider of on-demand Internet streaming media available to viewers in the United States, Canada and the United Kingdom. The company was founded in 1999 and is headquartered in California. The CinemaNow platform is available on the web, on mobile devices running iOS and Android, the Xbox and PlayStation game consoles and CE devices including Samsung, LG, Panasonic and Toshiba.
Google is an American multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, and software. The company leads the development of the Android mobile operating system and has moved increasingly into communications hardware, partnering with major electronics manufacturers. In July 2016, Google acquired OTT company, Anvato, and added its services to the Google cloud platform.
Indieflix, Inc is an independent film distribution and online streaming service based in Seattle, Washington. IndieFlix provides access to thousands of high quality independent shorts, features, documentaries, and web-series from film festivals around the world. Its service is available on Fire TV, Roku, Xbox, and all internet connected devices including smart phones, smart TVs, and tablets.
Nimbuzz is a proprietary cross-platform instant messaging aggregator for smartphones, tablets and personal computers. Nimbuzz has 150 million users in 200 countries. Nimbuzz application enables users to enjoy free calls, instant messaging, social games, file sharing, and social networking on their mobile devices. Nimbuzz garners more than 210,000 new registrations per day.
Popcornflix LLC is a website and OTT service offering free, ad-supported streaming video of movies and webisodes. It is owned by Screen Media Ventures. The site primarily streams independent feature films, many of which come from Screen Media's library. The service is currently available in the United States and Canada, and the company has plans for expansion in the future.
Roku is a series of digital media player set-top boxes manufactured by Roku, Inc. Roku partners provide OTT content in the form of channels. A Roku streaming device gets data via a wired or Wi-Fi connection to an Internet router. The data is output via an audio cable, video cable, or HDMI cable. The device can be connected to any television set or other device using the appropriate input connections.
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