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The State of B2B Tech in Salt Lake City in 2018

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About mid-show, “Book of Mormon”’s Nabulungi, daughter of the Ugandan tribe’s chief, sings a touching ode to a village her late mother shared countless stories about. Unicorns are abundant and the roofs are thatched with gold. She’s dreamt of visiting this paradise her whole life — Sal Tlay Ka Siti.

If you haven’t seen the show, the joke may be lost on you right now. That’s okay, go back and read the village’s name by sounding it out.

That’s right, she’s singing about Salt Lake City.

Nabulungi’s song is mostly full of folklore, but she did get something right: There are unicorns to be found in Salt Lake City. But in this case, we’re talking about unicorns, as in startups that are valued at over $1 billion. Four of them call Salt Lake City home. This city is no longer just a religious mecca, but is quickly becoming a tech mecca as well.

As Domo’s Josh James shared with CNBC, the idea of setting up shop in Salt Lake City was previously unthinkable. Flash forward about 20 years, and the city is now referred to as the “Silicon Slopes.”

Salt Lake City can thank a few different factors for its skyrocketing success in the tech scene, one being a viable talent pool. Thanks to surrounding universities such as Brigham Young University, Utah Valley University, Utah State University and the University of Utah, there is never a shortage of fresh talent. And that talent has good reason to stay local. Dice’s William Terdoslavich writes that while salaries may be 26.1 percent lower than the country’s tech capital, Silicon Valley, the cost of living in Salt Lake City is a staggering 49 percent lower. Salt Lake City also encourages a healthy work-life balance.

As Instructure’s Starr Fowler told Terdoslavich, “We expect exceptional work, [and] you can do exceptional work and not be chained to your desk.”

Salt Lake City Tech and Startup Highlights
  • The 2002 Winter Olympics are credited with kickstarting Salt Lake City’s tech scene.
  • Salt Lake City is currently home to four unicorns.
  • In 2017, Forbes named Salt Lake City the “next tech mecca.”
  • Utah was named the the 8th Top State for Business 2017 by CNBC.
  • Edtech is quickly shaping the landscape of the Salt Lake City tech scene.
  • Salt Lake City received more than $519 million in funding for 2017.
  • The Utah Science Technology and Research Economic Development Initiative provides funding to local universities to research new technologies.
  • Various organizations are predicting Salt Lake City to become the next Silicon Valley.
  • More than 42 startups have been launched in this city since 2017.
  • In 2017, Realtor.com named Salt Lake City the best city for millennials.

Note: Only software vendors on G2 Crowd with headquarters currently in the Salt Lake City area are included in graph.

SALT LAKE CITY TECH LEADERS ON THE CITY’S TECH SCENE

Insidesales.com

“We’re incredibly excited to be honored among the top B2B technology companies in Salt Lake. It’s amazing to see how much the Utah technology landscape has grown, and I’m happy to see InsideSales.com grow with it. This area has some of the best technical talent in the country, and as we continue to create amazing software, it will attract even more.”
— Dave Elkington, CEO at InsideSales.com

Motivosity

“Silicon Slopes is exploding! I remember recruiting tech leadership 5-7 years ago and everybody was like, ‘I’ll work anywhere but Utah.’ Fast forward to today and the landscape is completely different. Local tech companies are turning heads worldwide (and raising record amounts of capital) and companies from other tech centers such as Silicon Valley are moving to Utah because they’ve discovered that the B2B landscape is thriving and the natural landscape is amazing too. Motivosity is thriving in this environment because to attract and retain top talent, companies need to offer a world-class high-performance culture. Free food and parties are great … Motivosity is better.”
— Scott Johnson, Founder at Motivosity

Grow.com

“The area from Salt Lake City to Provo is the birthplace of tech powerhouses Vivint, Ancestry.com, SirsiDynix, Qualtrics, and others. It’s also home to several emerging companies like Jive Communications and Chatbooks. Like many companies in the budding tech hub, Grow.com is experiencing significant growth and looks forward to a bright future.”
— Rob Nelson, CEO and Founder at Grow.com

Simplus

“Utah, home to Silicon Slopes, is best known for B2B software — the niche in which we’re establishing an industry-leading and disruptive approach to enterprise consulting.”
— Ryan Westwood, CEO at Simplus

Jive Communications

“The Silicon Slopes continue to produce some of the most elite tech companies. The area is filled with top tier talent talent and great ideas. I expect that the tech boom here is Utah is around to stay.”
— Sterling Snow, Marketing Communications Director at Jive Communications

Ivanti

“Salt Lake City and the state of Utah provide an environment that fosters innovation and allows high tech companies to thrive. This is why the U.S. Chamber of Commerce Foundation ranks Utah number one in Innovation & Entrepreneurship and number two in High Tech Performance. Serving customers and the greater Silicon Slopes area for more than three decades, Ivanti is positioned as one of the industry veterans in this exciting entrepreneurial environment. This past year, we rebranded the company from Landesk to Ivanti and are committed to helping customers succeed through the Power of Unified IT.”
— Steve Daly, President and CEO, Ivanti

We have compiled data on the state of the Salt Lake City B2B tech scene that includes all of the top-rated products on G2 Crowd which have parent companies headquartered in Salt Lake City. Our list is ranked by user satisfaction of a company’s top-rated product. To qualify, a product was required to have at least 10 verified user reviews.

For each qualifying product, we created a company profile to recognize what that company is and does, as well as give a little insight into its history. The data relies on G2 Crowd’s more than 300,000 B2B software and services reviews, or from public data sources such as LinkedIn, Crunchbase or each vendor’s website.


Top B2B Salt Lake City Tech in 2018

  1. Instructure
  2. Victig Screening Solutions
  3. Qualtrics
  4. Podium
  5. BambooHR
  6. ClientSuccess
  7. Domo
  8. Numetric
  9. ZipBooks
  10. Simplus
  11. Experlogix
  12. Workfront
  13. Everyone Social
  14. Objective
  15. HireVue
  16. Jive Communications
  17. Motivosity
  18. Big Cartel
  19. NUVI
  20. Complete XRM
  21. Grow
  22. MasteryConnect
  23. InsideSales.com
  24. Ivanti
  25. Entrata

Salt Lake City tech companies

1. Instructure
Product: Canvas
Category: Learning Management System
City: Salt Lake City
Founded: 2008
Employees: 1,094

This learning management system was ranked a Leader in its category on G2 Crowd for Winter 2018. The Canvas Network offers more than 400 open, online courses delivered by more than 150 institutions. All courses are completely free of charge.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 280
Categories: Learning Management System
Average Company Size: 51% of reviewers work for an enterprise company (more than 1,000 employees).
Other Products: View all Instructure products
Total Funding: $89,100,000
Funding Rounds: 5
Number of Investors: 7 (Insight Venture Partners, EPIC Ventures, OpenView, Bessemer Venture Partners, TomorrowVentures, Draper Associates, Josh Coates)
Mission Statement: “Instructure makes software that makes people smarter.”

Glassdoor Employee Rating: 4.4 out of 5 stars – based on 208 reviews

View all Instructure job openings on LinkedIn

Read Canvas Reviews

2. Victig Screening Solutions
Product: Victig Screening Solutions
Category: Background Check
City: Salt Lake City
Founded: 2009
Employees: 18

Victig Screening Solutions is a Leader for employment background checks. Features include a national criminal database, education verification credit reports and more. Using this solution, the average turnaround time for a background check is about two days.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 53
Categories: Background Check
Average Company Size: 49% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: Victig Screening Solutions reviewers rated the tool’s screening and assessments (96%) and performance and reliability (98%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Our mission is to provide you the best screening in the world.”

View all Victig Screening Solutions job openings on LinkedIn

Read Victig Screening Solutions Reviews

3. Qualtrics
Product: Qualtrics
Category: Enterprise Feedback Management
City: Salt Lake City
Founded: 2002
Employees: 1,648

Qualtrics is an enterprise feedback management tool that was ranked a Leader in its category on G2 Crowd for Fall 2017. This solution enables users to improve their product experiences, customer experiences, employee experiences, and brand experiences all on one platform. Organizations such as Netflix, Nike and GE utilize Qualtrics.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 504
Categories: Enterprise Feedback Management
Average Company Size: 60% of reviewers work for an enterprise company (1,000 employees).
Highest-Rated Features: Qualtrics reviewers rated the tool’s system monitoring (94%) and security (97%) as its two top-rated features.
Total Funding: $400,000,000
Funding Rounds: 3
Number of Investors: 3 (Accel Partners, Sequoia Capital, Insight Venture Partners)
Mission Statement: “At Qualtrics, our mission is to close the experience gap.”

Glassdoor Employee Rating: 3.6 out of 5 stars – based on 409 reviews

View all Qualtrics job openings on LinkedIn

Read Qualtrics Reviews

4. Podium
Product: Podium
Category: Online Reputation Management
City: Salt Lake City
Founded: 2014
Employees: 242

Podium helps users make interaction with their consumers simple by focusing on the communication channels they already use. Businesses can get more reviews on sites like Facebook and Google to increase invisibility. Podium serves more than 80,000 users across nearly 10,000 organizations.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 139
Categories: Online Reputation Management
Average Company Size: 45% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Podium reviewers rated the tool’s customer feedback (92%) and dashboard (96%) as its two top-rated features.
Total Funding: $32,620,000
Funding Rounds: 3
Number of Investors: 5 (Y Combinator, GV, Accel Partners, Summit Partners, Peak Ventures)
Mission Statement: “Powering the modern relationship between businesses and customers.”

Glassdoor Employee Rating: 4.8 out of 5 stars – based on 73 reviews

View all Podium job openings on LinkedIn

Read Podium Reviews

4. BambooHR
Product: BambooHR
Category: HR Management Suites
City: Salt Lake City
Founded: 2008
Employees: 374

This HR management suite was ranked a Leader in its category on G2 Crowd for Fall 2017. Fitbit and Squarespace are among the businesses that utilize BambooHR. Manage all necessary employee information with this tool.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 184
Categories: HR Management Suites
Average Company Size: 70% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: BambooHR reviewers rated the tool’s self-service portal (90%) and automated onboarding workflows (91%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “We’re on a mission to set people free to do great work—not only the people who use our software but our team members too.”

Glassdoor Employee Rating: 4.7 out of 5 stars – based on 105 reviews

View all BambooHR job openings on LinkedIn

Read BambooHR Reviews

6. ClientSuccess
Product: ClientSuccess
Category: Customer Success
City: Salt Lake City
Founded: 2014
Employees: 23

ClientSuccess is a customer success tool that was ranked a High Performer in its category on G2 Crowd for Fall 2017. It’s all about creating relationships with customers. This tool provides valuable insights, customer analytics, and best practices to reduce churn, increase revenue, and maximize the lifetime value of the customer.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 41
Categories: Customer Success
Average Company Size: 63% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: CustomerSuccess reviewers rated the tool’s customer monitoring (87%) and user, role and access management (89%) as its two top-rated features.
Total Funding: $3,300,000
Funding Rounds: 3
Number of Investors: 13 (LaunchCapital, Peak Ventures, Scott Dorsey, Josh James, Service Provider Capital, Robb Kunz, Seven Peaks Ventures, Bialla Venture Partners, Select Venture Partners, Techstars Ventures, Plus550, Tim Kopp, Robb Kunz)
Mission Statement: “Our mission is to help you build relationships that last. We believe that SaaS is more than software and service. It’s about building relationships around value. We know that recurring revenue requires recurring value along the customer journey. That’s what our customer success platform helps you do—deliver the right value at the right time to the right customer.”

View all ClientSuccess job openings on LinkedIn

Read ClientSuccess Reviews

7. Domo
Product: Domo
Category: Business Intelligence Platforms
City: Salt Lake City
Founded: 2010
Employees: 1,059

Domo is a business intelligence platform that was ranked a Leader in its category on G2 Crowd for Winter 2018. Its business cloud is the first open, self-service platform to run your entire business. Domo stores data for customer relationship management, enterprise resource planning, human resources and more.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 276
Categories: Business Intelligence Platforms
Average Company Size: 39% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: Domo reviewers rated the tool’s dashboards (90%) and graphs and charts (91%) as its two top-rated features.
Total Funding: $689,650,000
Funding Rounds: 11
Number of Investors: 43 (BlackRock, Bezoz Expeditions, IVP, Chestnut Street Ventures, TPG, Greylock Partners, The Yard Ventures, Andreessen Horowitz, Benchmark, SharesPost Investment Management, Credit Suisse, Glynn Capital Management, Capital Group, GGV Capital, Meritech Capital Partners, Salesforce Ventures, Viking Venture Management, Dragoneer Investment Group, TPG Growth, Mercato Partners, T. Rowe Price, Morgan Stanley, Fidelity Investments, HWVP,Founders Fund, BYU Cougar Capital, Jeff Bezos, Bezos Expeditions, Transmedia Capital, SV Angel, Marc Benioff, Jeff Kearl, John Pestana, David Lee, Paul Sagan, Ronald Conway, Zetta Venture Partners, Pelion Venture Partners, Lars Dalgaard, Mark Gorenberg, Hiroshi Mikitani, Dan Rose, WPP)
Mission Statement: “Domo transforms the way executives manage their business and drives value from the tens of billions of dollars that’s been spent on traditional business intelligence systems.”

Glassdoor Employee Rating: 4.2 out of 5 stars – based on 258 reviews

View all Domo job openings on LinkedIn

Read Domo Reviews

8. Numetric
Product: Numetric
Category: Business Intelligence Platforms
City: Salt Lake City
Founded: 2015
Employees: 50

This business intelligence platform automatically cleans, organizes and connects your data. Numetric was ranked a High Performer in its category on G2 Crowd for Winter 2018. All you need to do is click to filter through millions of rows of connect data instantly

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 38
Categories: Business Intelligence Platforms
Average Company Size: 63% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: Numetric reviewers rated the tool’s score cards (91%) and graphs and charts (92%) as its two top-rated features.
Total Funding: $16,750,000
Funding Rounds: 2
Number of Investors: 5 (Insight Venture Partners, Draper Associates, Aaron Skonnard, Epic Ventures, Service Provider Capital)
Mission Statement: “Organize the world’s business data and make it instantly consumable and shareable.”

Glassdoor Employee Rating: 5.0 out of 5 stars – based on 8 reviews

View all Numetric job openings on LinkedIn

Read Numetric Reviews

9. ZipBooks
Product: ZipBooks
Category: Billing
City: Salt Lake City
Founded: 2015
Employees: 12

ZipBooks is a billing software that is completely free to use. It is the only accounting software with built-in credit card billing. ZipBooks allows you to manually enter in transactions, integrate bank accounts, track all aspects of your business’s value and more.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 62
Categories: Billing
Average Company Size: 82% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: ZipBooks reviewers rated the tool’s product direction (98% user satisfaction) and ease of setup (99% user satisfaction) as its two top-rated features.
Total Funding: $2,000,000
Funding Rounds: 2
Number of Investors: 3 (Liquid2 Ventures, Peak Ventures, Pelion Venture Partners)
Mission Statement: “ZipBooks is simple, beautiful, and powerful accounting software that gives you the tools and intelligence to take your business to the next level.”

Glassdoor Employee Rating: 5.0 out of 5 stars – based on 5 reviews

View all ZipBooks job openings on LinkedIn

Read ZipBooks Reviews

10. Simplus
Product: Simplus
Category: Salesforce CRM Consulting
City: Salt Lake City
Founded: 2014
Employees: 223

Simplus was started by a group of people who simply love Salesforce and what the platform could do for businesses. This firm has completed more than 400 quote-to-cash implementations, which is more than any other Salesforce partner.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 10
Categories: Salesforce CRM Consulting
Average Company Size: 40% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: Simplus reviewers rated the tool’s statement of work (100%) and technology partnerships (100%) as its two top-rated features.
Total Funding: $31,749,999
Funding Rounds: 10
Number of Investors: 19 (Cross Creek Advisors, Silicon Valley Bank, EPIC Ventures, Salesforce Ventures, Eric Morgan, Service Provider Capital, Prelude Ventures, Infinity Home Investments, Scott Cunningham, Godard Abel, Darby Smith, Alan Hall, Todd Pedersen, Rick Alden, Travis Johnson, Greg Warnock, Josh James, Infinity Global Investments, Prelude Venture Fund)
Mission Statement: “Success simplified.”

Glassdoor Employee Rating: 4.4 out of 5 stars – based on 58 reviews

View all Simplus job openings on LinkedIn

Read Simplus Reviews
“We’re honored that our dedication to progressive solutions is making a monumental difference for our 2,000+ clients. We aim higher every day, and there’s no greater win than seeing our clients succeed.”
Ryan Westwood, CEO at Simplus


11. Experlogix
Product: Experlogix CPQ
Category: CPQ
City: Salt Lake City
Founded: 1997
Employees: 34

Experlogix CPQ delivers the scalability and flexibility to handle any CPQ. Hundreds of companies across a variety of industries rely on this tool. Experlogix CPQ was ranked a High Performer in its category on G2 Crowd for Fall 2017.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 22
Categories: CPQ
Average Company Size: 64% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: Experlogix CPQ reviewers rated the tool’s ordering (95%) and Integration API (96%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Experlogix CPQ simplifies your quote-to-order process to help you sell faster and more accurately.”

View all Experlogix job openings on LinkedIn

Read Experlogix CPQ Reviews

12. Workfront
Product: Workfront
Category: Project Management
City: Salt Lake City
Founded: 2001
Employees: 917

This project management solution was ranked a Leader in its category on G2 Crowd for Fall 2017. Workfront offers comprehensive resource, workflow and project management tools. With these functions, users can plan, execute, track and report on their work.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 242
Categories: Project Management
Average Company Size: 54% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Workfront reviewers rated the tool’s comments (85%) and task creation and assignment (87%) as its two top-rated features.
Total Funding: $95,000,000
Funding Rounds: 5
Number of Investors: 13 (Greenspring Associates, JMI Equity, Atlas Peak Capital, Sorenson Capital, Josh James, Escalate Capital Partners, University Venture Fund, Scott Cunningham, OpenView)
Mission Statement: “Enterprise work management represents an evolution in how organizations organize and manage work. We need to pay as much attention to the way knowledge workers get work done as we have given supply chain and the shop floor. Our mission is to ‘optimize the cubicle’ to fully engage knowledge workers while cultivating their efficiency and effectiveness.”

Glassdoor Employee Rating: 4.4 out of 5 stars – based on 223 reviews

View all Workfront job openings on LinkedIn

Read Workfront Reviews

13. EveryoneSocial
Product: EveryoneSocial
Category: Brand Advocacy
City: Salt Lake City
Founded: 2010
Employees: 24

EveryoneSocial can help teams increase brand awareness, drive more qualified leads, enable your sales team, retain talent and more. By providing these functions, this tool allows you to set up your employees for success. EveryoneSocial was ranked a High Performer in the brand advocacy category on G2 Crowd for Fall 2017.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 22
Categories: Brand Advocacy
Average Company Size: 86% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features:


This post first appeared on G2 Crowd, please read the originial post: here

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The State of B2B Tech in Salt Lake City in 2018

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