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The State of B2B Tech in New York in 2018

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“New York City: the center of the universe,” sings Angel in the hit broadway musical, “RENT.” And cliche as that statement can be, it has merit.

New York City has long served as the United States’ starting point for trends and innovations. It was, for a long time, the first port of call for those emigrating to the U.S., who brought with them their cultures and belief systems, melding their old worlds with the new.

It is a city in tune with European culture, taking cues from faraway fashion moguls, authors and filmmakers. It is the birthplace of the Harlem Renaissance and modern dance, as well as an original breeding ground for jazz.

There is no one word or phrase that can be used to describe a New Yorker, save maybe that phrase itself: a New Yorker, original and true. Native city-dwellers are uniquely innovative, breathing in the same air as the rest of the world, and breathing out something magnificently their own.
This second-largest city in the world has had similar patterns in the tech industry, watching its counterparts closely and taking from their successes and failures.

“The New York tech scene is starting to resemble the traditional New York economy. Companies and investors aren’t looking to make thousands of bets on failed companies in hopes [of] finding one mega-unicorn,” Josh Kleyman said in a Forbes article originally seen on Quora. “Instead, we’re seeing a shift towards cash cow companies that make money instead of noise.”

The city’s tech scene — like many of their startups — is in a growth stage, expanding both physically and in regards to the industry genres within each borough. Experts share their opinions on potential 2018 growth on AlleyWatch, predicting changes such as the growth of health tech, and the fragmentation of AI platforms.

“The Frightful Five (Amazon, Facebook, Google, Apple and MSFT, as the New York Times coined them), will continue expanding their reach across industries, causing businesses to be wary of entrusting their data to these tech behemoths,” Matt Zeiler, of Clarifi, said. “These fears will incentivize businesses to host data on independent platforms and providers, supercharging the advancement of AI + data companies and ecosystems.”

Additionally, Kleyman asserts in his Forbes piece that there is a lack of separation between industries and their technology exhibited in NYC, saying that “AdTech is just becoming the advertising industry, ConstructionTech is just becoming construction, and EntertainmentTech is just becoming entertainment. This change is showcasing the maturity, and most importantly, the success and stability of technology in New York.”

In a city where neighboring apartments pile hundreds of stories high; where rush-hour train commuters can frequently only find space in the armpit of a fellow passenger; where crosswalks are simply a suggestion for the millions rushing throughout city streets; it’s no wonder, then, that the city’s tech scene would become another interconnected, blended form of life and culture.


Interested in a more in-depth look and firsthand commentary on the tech industry in New York City? Check out Built In NYC for articles on NYC tech news and job market information.


Tech as a whole is all-encompassing, diverse and constantly progressing. So while the following section — which strives to point out trends about the B2B tech space in all five of New York’s boroughs — may seem unnecessary and perhaps a bit fatiguing, we thought it fitting to properly pay tribute to as much of this bustling city as possible.

New York City/Manhattan

You know a tech scene is worth noting when it has its own nickname — welcome to the Silicon Alley. As Fergal Gallagher of Built In NYC writes, the moniker first arose in the mid-’90s, referring to “the wave of new media tech startups that were located around the Flatiron neighborhood of Manhattan near Madison Square Park.” The Manhattan tech haven nearly died out in the early 2000s with the dot com crash, but saw a revival in 2003. Since then, the New York tech scene has exploded, with Manhattan at its beating heart. Silicon Alley is now home to tech giants such as Tumblr and Buzzfeed.

Brooklyn

According to Inc Magazine’s in-depth article about the state of the New York tech scene, startups have “Brooklyn and New Jersey, as well … Jet.com is in Hoboken, and Audible just moved to Newark, New Jersey.” Not to mention, Brooklyn has a self-identified “Tech Triangle,” which is made up of downtown Brooklyn, DUMBO, and the Brooklyn Navy Yard. In 2015, Brooklyn’s Tech Triangle had an overall economic impact of $5.3 billion, surmised Metro, an online publication geared toward education young professionals. Built in NYC even has a whole section that spotlights Brooklyn startups.

Queens/Long Island

Queens is showing itself to be a contender for the next hub of New York City’s tech scene. This borough has more affordable real estate than the more traditionally prominent Brooklyn and Manhattan. Organizations that set up shop in this area can drastically cost their costs. Queens also finds a large talent pool within its vast and diverse population. Tech organizations are seeing the benefits — the coworking space titan WeWork moved into Queens in 2016. Currently, some influencers are even making arguments as to why Amazon should open up its next office in Queens.

The Bronx

Forbes Magazine recounted a Quora contributor’s answer to “what is the tech scene in New York like in 2017?” To sum up, the contributor discussed the creeping expansion of the New Yorkian tech industry: “The tech industry, originally locked in the few blocks surrounding 23rd street (Silicon Alley), has expanded up north to Harlem and the Bronx, as well as out to Queens, and even to entirely new developments in Brooklyn. Each region has its focus … social good enterprises setting up in Harlem and the Bronx.” This makes sense, once you take a look at MetaBronx. MetaBronx is one of the Bronx’s first startup accelerators, and it’s got a very focused mission: they specifically support tech startups owned and operated by women and people of color.

Staten Island

Four years ago, Crain’s published a piece where it posited the potential for Staten Island’s North Shore to leverage its not-terribly-expensive commercial space and history of broadband infrastructure. In a seemingly dreams-finally-coming-true press release, Cision reported in early January 2017 that, “The North Shore of Staten Island is becoming a burgeoning center of technology innovation in New York City, led by the efforts of the CUNY College of Staten Island (CSI) Technology Incubator … The CSI Tech Incubator is poised to have Staten Island lay claim to the economic development of the technology sector, deepening the borough’s integration with the fabric of the City’s technology ecosystem.” It may finally be the time for Staten Island to become the harbinger and source of all internet of things. Oh, and one more thing: in June 2016, Telehouse, a global data center provider with a campus on Staten Island, hosted the very first Staten Island B2B Expo, cheekily named “Beyond the Ferry.”

Note: Only software vendors on G2 Crowd with headquarters currently in the NYC area are included in graph.

NEW YORK TECH LEADERS ON THE CITY’S TECH SCENE

Hive

“The emerging tech industry in New York is an amazing tight-knit community that benefits from the incredible diversity this city has to offer. We came from Silicon Valley to New York to build this business and it has proven to be the right decision.”
— Toland Lawrence, Digital Marketer at Hive

We have compiled data on the state of the New York B2B tech scene that includes all of the top-rated products on G2 Crowd which have parent companies headquartered in New York. Our list is ranked by user satisfaction of a company’s top-rated product. To qualify, a product was required to have at least 10 verified user reviews.

For each qualifying product, we created a company profile to recognize what that company is and does, as well as give a little insight into its history. The data relies on G2 Crowd’s more than 300,000 B2B software and services reviews, or from public data sources such as LinkedIn, Crunchbase or each vendor’s website.


Top B2B New York Tech in 2018

  1. Outgrow
  2. Abacus Labs
  3. InVision
  4. Conductor
  5. Goverlan, Inc.
  6. Robly
  7. Newswire
  8. MongoDB
  9. Pipedrive
  10. Harvest
  11. Articulate
  12. Cloudberry Lab
  13. Brainscape
  14. PhotoShelter
  15. DigitalOcean
  16. Skubana
  17. Dovetale, Inc.
  18. Sisense
  19. Sizmek
  20. Justworks
  21. Vbout Inc.
  22. Information Builders
  23. Acuity Scheduling
  24. Hive
  25. Digimind

1. Outgrow
Product: Outgrow
Category: Content Marketing
City: New York
Founded: 2016
Employees: 44

Outgrow is a marketing platform that utilizes feature-packed calculators and quizzes to engage with prospects, ultimately turning them into customers. The product is made up of drag-and-drop builders, which can be customized according to the look of an organization’s branding. Outgrow also collects data about the users who used the calculator or quiz made through the platform. In addition to companies being able to embed Outgrow either directly into their site or as a pop-up, Outgrow easily integrates with a number of sales and marketing tools.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 75
Categories: Content Marketing
Average Company Size: 89% of reviewers work for a small business (50 or fewer employees).
Highest-Rated Features: Outgrow reviewers rated the tool’s content curation (99%), internal communication (99%), audience targeting (98%), distribution features (98%) and editing and approval tools (98%) as its five top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “We are trying to reinvent marketing.”

View all Outgrow.co job openings on LinkedIn

Read Outgrow Reviews

2. Abacus Labs
Product: Abacus
Category: Expense Management
City: New York
Founded: 2013
Employees: 24

With an impressive 776 reviews on G2 Crowd, Abacus is a High Performer in the expense management category and a leader within our New York-based products. Abacus has a mobile app that eases the process of employees submitting expenses on-the-go; just as handily, Abacus has a Slack integration, which sends reminders and notifications through the messaging application. On the business management side of things, Abacus facilitates the configuration of expense policy rules to monitor expense report submissions and set granular auto-approvals, routes expenses to the correct approver, tracks and learns custom expense data, and even provides a dashboard that tracks real-time corporate card spending. Abacus received a High Performer badge in the Fall 2017 Expense Management Grid® Report.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 776
Categories: Expense Management
Average Company Size: 49% of reviewers work for a mid-size company (50 to 1,000 employees).
Highest-Rated Features: Abacus reviewers rated the tool’s ease of creating expense reports (94%), employee reimbursement (94%), electronic payments (94%) and receipt capture (94%) as its four top-rated features.
Total Funding: $3,500,000
Funding Rounds: 3
Number of Investors: 17 (FundersClub, Y Combinator, QueensBridge Venture Partners, Bessemer Venture Partners, Sherpalo Ventures, General Catalyst, GV, CF, Lunch Van Fund, Homebrew, 645 Ventures, Slack)
Mission Statement: N/A

Glassdoor Employee Rating: Abacus currently has 0 reviews on Glassdoor

View all Abacus Labs job openings on LinkedIn

Read Abacus Reviews

3. InVision
Product: InVision
Category: Prototyping
City: New York
Founded: 2011
Employees: 488

InVision is a powerful design prototyping tool that is also easy to use. The product has a feature called “Boards,” which are flexible whiteboard spaces where users can store and collaborate about design ideas – both internally and externally. The product also has a feature called “Freehand,” which is essentially a design and wireframe module that can be shared amongst team members in real time. InVision simplifies and streamlines development workflow via stylesheets that can generate code for any design element. In February 2017, the company was named one of the Top Company Cultures of 2017 by Entrepreneur and CultureIQ.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 460
Categories: Prototyping
Average Company Size: 52% of reviewers work for a small business 50 or fewer employees).
Total Funding: $235,200,000
Funding Rounds: 7
Number of Investors: 12 (FirstMark, Oxygen Capital Partners, LLC, Tiger Global Management, Accel Partners, ICONIQ Capital, Geodesic Capital, Battery Ventures, Spark Capital)
Mission Statement: “We help companies of all sizes unlock the power of design-driven product development.”

Glassdoor Employee Rating: 4.4 out of 5 stars – based on 103 reviews

View all InVision job openings on LinkedIn

Read InVision Reviews

4. Conductor
Product: Conductor Searchlight
Category: SEO
City: New York
Founded: 2008
Employees: 237

Conductor Searchlight is an SEO effectiveness platform; that is, it analyzes and reveals trends and topics when users search for content. With Conductor, marketers can continuously measure and refine SEO and other content marketing efforts, based on insights drawn from the search rankings and performance opportunities. Conductor Searchlight received a High Performer badge in the Fall 2017 SEO Grid® Report. In November 2017, the company was named one of the Best Places to Work in NYC by Crain’s.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 55
Categories: SEO
Average Company Size: 50% of reviewers work for a mid-size company (50 to 1,000 employees).
Highest-Rated Features: Conductor Searchlight reviewers rated the tool’s SERP Rank Tracking (95%) and keyword analysis (93%) as its two top-rated features.
Total Funding: $60,648,126
Funding Rounds: 3
Number of Investors: 6 (Matrix Partners, FirstMark, Investor Growth Capital Limited, Blue Cloud Ventures, Catalyst Investors)
Mission Statement: “Creating change by fueling the success of champions.”

Glassdoor Employee Rating: 4.6 out of 5 stars – based on 62 reviews

View all Conductor job openings on LinkedIn

Read Conductor Searchlight Reviews

5. Goverlan Reach
Product: Goverlan Reach
Category: Enterprise IT Management Suites
City: New York
Founded: 1998
Employees: 14

Goverlan Reach is an on-premises remote access software that automates an organization’s IT management, network, and system admin tasks, no matter the industry. The solution supports corporate users as they roam in and out of the corporate network, through admin access privileges and on-demand assistance. IT professionals can utilize the software to monitor screen activity, performance issues, and any other health status activity. Goverlan Reach also supports a variety of platforms and system types, from GovRC to VNC to Telnet. Goverlan Reach received a High Performer badge in the Winter 2018 Enterprise IT Management Suites Grid® Report.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 68
Categories: Enterprise IT Management Suites, Remote Desktop
Average Company Size: 71% of reviewers work for a mid-size company (50 to 1,000 employees).
Highest-Rated Features: Goverlan Reach reviewers rated the tool’s remote access (94%), workflow management (91%) and service management (91%) as its three top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: N/A

View all Goverlan, Inc. job openings on LinkedIn

Read Goverlan Reach Reviews

6. Robly
Product: Robly
Category: Email Marketing
City: New York
Founded: 2011
Employees: 23

With an impressive 629 reviews on G2 Crowd, Robly is a High Performer in the email marketing category and a leader within our New York-based products. Robly is an email marketing tool that uses OpenGen technology to boost open rates, grow contact lists, optimize email campaigns, and intelligently automate email sends. The solution also provides a multitude of customizable templates and tracks opens, click rates and mobile views. Robly received a High Performer badge in the Fall 2017 Email Marketing Grid® Report.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 629
Categories: Email Marketing
Average Company Size: 83% of reviewers work for a small business (50 or fewer employees).
Highest-Rated Features: Robly reviewers rated the tool’s high-volume sending (94%) and sending outbound emails (94%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “At Robly, we strive to create an enduring company where our people are highly motivated to create great products. We believe that if you make the choice to be great every day, the rest will take care of itself.”

Glassdoor Employee Rating: 3.8 out of 5 stars – based on 25 reviews

View all Robly job openings on LinkedIn

Read Robly Reviews

7. Newswire
Product: Newswire
Category: Press Release Distribution
City: New York
Founded: 2004
Employees: 25

Newswire simplifies the distribution and tracking of press releases to both traditional and digital media outlets. The platform includes a newsroom (which centralizes PR content into a singular database), tiers of distribution plans, and analytics (which measures, among other things, open rates and view locations). Newswire’s tiered pricing plans offers distribution to specific outlets and increased number of included media outreach contacts.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 37
Categories: Press Release Distribution
Average Company Size: 76% of reviewers work for a small business (50 or fewer employees).
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Press release distribution at Newswire helps you create buzz, increase online visibility, and drive website traffic.”

View all Newswire.com job openings on LinkedIn

Read Newswire Reviews

8. MongoDB
Product: MongoDB
Category: Document Databases
City: New York
Founded: 2007 (NASDAQ: MDB)
Employees: 1,028

MongoDB is a general purpose database platform, designed to unleash the power of software and data for developers and their created applications. MongoDB leverages NoSQL to build on the existing foundation of relational databases so that organizations can effectively run mission critical applications. There are several strains of MongoDB: Cloud Manager, MongoDB Atlas, MongoDB Stitch, MongoDB Professional, and MongoDB Enterprise Advanced, all of which help run and provide support for developers utilizing the solution.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 175
Categories: Document Databases
Average Company Size: 38% of reviewers work for an enterprise company (1,000 or more employees).
Highest-Rated Features: MongoDB reviewers rated the tool’s availability (90%) and scalability (89%) as its two top-rated features.
Total Funding: $311,000,000
Funding Rounds: 10
Number of Investors: 14 (Union Square Ventures, Flybridge Capital Partners, Sequoia Capital, New Enterprise Associates, In-Q-Tel, Intel Capital, Red Hat, T. Rowe Price, Dell Technologies Capital, Salesforce Ventures, Altimeter Capital, Fidelity Investments, Goldman Sachs, EquityZen)
Mission Statement: “MongoDB unleashes the power of software and data for innovators everywhere.”

Glassdoor Employee Rating: 4.5 out of 5 stars – based on 182 reviews

View all MongoDB job openings on LinkedIn

Read MongoDB Reviews

9. Pipedrive
Product: Pipedrive
Category: CRM
City: New York
Founded: 2010
Employees: 307

With an impressive 581 reviews on G2 Crowd, Pipedrive is both a Leader in the CRM category and a leader within our New York-based products. Pipedrive is a sales management tool specifically built for small sales teams. With Pipedrive’s visual pipeline, sales managers can track deals and conversations, forecast accurately, and plan accordingly. Sales professionals can easily navigate and customize the CRM solution to better organize their contacts and prospects. Additionally, Pipedrive’s Marketplace provides applications that easily integrate with solutions like Asana, MailChimp, Trello, and Yesware. Pipedrive received a Leader badge in the Fall 2017 CRM Grid® Report. In July 2017, Pipedrive won the 2017 SalesTech award for best Sales Pipeline Management product.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 581
Categories: CRM
Average Company Size: 73% of reviewers work for a small business (50 or fewer employees).
Highest-Rated Features: Pipedrive reviewers rated the tool’s opportunity and pipeline management (90%) and performance and reliability (90%) as its two top-rated features.
Other Products: Pipedrive Dealbot, Pipedrive CRM for Sales for G Suite
Total Funding: $31,203,107
Funding Rounds: 7
Number of Investors: 17 (AngelPad, TMT Investments, Satori Capital, Storm Ventures, Fresco Capital, Rembrandt Venture Partners, monashees, Paua Ventures, BluePointe Ventures, Bessemer Venture Partners, Atomico)
Mission Statement: N/A

Glassdoor Employee Rating: 4.3 out of 5 stars – based on 36 reviews

View all Pipedrive job openings on LinkedIn

Read Pipedrive Reviews

10. Harvest
Product: Harvest
Category: Time Tracking
City: New York
Founded: 2006
Employees: 72

With an impressive 235 reviews on G2 Crowd, Harvest is a High Performer in the time tracking category and a leader within our New York-based products. For those businesses who rely on time tracking and timesheets to complete projects, estimate or ensure ROI, or simply track the productivity of each team member, Harvest is a helpful tool. Additionally, Harvest turns timesheet data into reports filled with actionable business insights. Freelancers and small businesses most benefit from the web-based software, but any-sized business can leverage Harvest. Harvest received a High Performer badge in the Fall 2016 Time Tracking Grid® Report.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 235
Categories: Time Tracking
Average Company Size: 75% of reviewers work for a small business (50 or fewer employees).
Highest-Rated Features: Harvest reviewers rated the tool’s time tracking (95%), performance and reliability (94%) and ease of completing timesheets (94%) as its three top-rated features.
Total Funding: Unknown
Funding Rounds: 1
Number of Investors: Unknown
Mission Statement: N/A

View all Harvest job openings on LinkedIn

Read Harvest Reviews

11. Articulate
Product: Articulate Storyline
Category: Course Authoring
City: New York
Founded: 2002
Employees: 186

With Articulate 360 Storyline, online course creators can easily create their entire training or other e-learning course, which will automatically be optimized to any tablet or mobile device the student accesses the course on. Storyline’s courses are interactive but don’t require coding to make engaging screencast video, simulations, or slides. Articulate Storyline received a Leader badge in the Summer 2016 Course Authoring Grid® Report. Storyline is a part of Articulate 360, a suite of solutions that simplifies and makes more efficient every aspect of e-learning course development.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 193
Categories: Course Authoring
Average Company Size: 43% of reviewers work for an enterprise company (1,000 or more employees).
Highest-Rated Features: Articulate Storyline reviewers rated the tool’s internationalization (98%) and content creation (93%) as its two top-rated features.
Other Products: View all Articulate products
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “We’re committed to making e-learning development as easy as possible, expanding access to life-changing training globally. “

Glassdoor Employee Rating: 4.3 out of 5 stars – based on 46 reviews

View all Articulate job openings on LinkedIn

Read Articulate Storyline Reviews

12. CloudBerry Lab
Product: CloudBerry Backup
Category: Backup
City: New York
Founded: 2008
Employees: 53

CloudBerry Backup is a backup and disaster recovery solution based in the cloud. The solution integrates with major public cloud services such as Amazon Web Services, Microsoft Azure and Google Cloud. That means that while CloudBerry Backup itself doesn’t offer backup storage, it does provide secure backup storage with online storage providers. Users can access CloudBerry Backup on any operating system: Windows, Mac and Linux.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 90
Categories: Backup
Average Company Size: 76% of reviewers work for


This post first appeared on G2 Crowd, please read the originial post: here

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The State of B2B Tech in New York in 2018

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