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10 Best Free Real Estate CRM Tools for Agents

If you are just getting started in the real Estate field, you need a Tool to help nurture and enlarge your client base. Real estate CRM software can help you do just that. Implementing a new real estate CRM tool is often an expensive process — but it doesn’t always have to be like that.

This list of 10 top free real estate CRM solutions has the vital information you need to select the right free real estate CRM for your business. Take a look at the integrations, features, pricing and reasons to consider each particular tool. Please note: Data as of Nov. 26, 2017.

Please note that some of these tools are completely free, while others just offer a free trial. Let’s kick things off with the free products.

Top 10 free real estate crm tools

  1. Fortuna Free CRM
  2. Market Leader
  3. HubSpot
  4. Bitrix24
  5. Insightly
  6. Agile CRM
  7. Top Producer CRM
  8. RealtyJuggler
  9. Apto
  10. ReferralMaker

Product Name: Fortuna Free CRM
G2 Crowd Star Rating: n/a
Integrations: MailChimp and Microsoft Outlook


Fortuna offers a number of useful features that are completely free of cost. You can track buyers, log correspondences, send e-mails, generate reports and more with this free real estate tool.

Why you should consider it

Fortuna Free CRM’s features help real estate agents who are dedicated to their clients. This tool offers gridviews that allow you to search, filter and connect with your clients by e-mail, SMS and merged letters.

You can also record buyers’ needs right within this tool. Doing this will ensure you are presenting buyers the perfect properties for their budget and needs. Fortuna Free CRM also lets users record motivation levels, client profiles, contact information and more.

Product Name: Market Leader
G2 Crowd Star Rating: 3.9 out of 5 stars
Integrations: Contact Market Leader directly with integration inquiries.


Features covered in this solution are sorted into three different categories: agent tools, team tools and leads. Specific tools included are a customizable IDX website, productivity tracking and lead distribution.

Why you should consider it

Market Leader is a CRM tool that is specific to the real estate industry. The leads-generating side of this free real estate tool offers a guaranteed number of exclusive leads. One Market Leader review praised this tool’s ability for lead capturing.

The review went on to say, “Lead capturing is key in our business and Market Leader does a pretty good job at getting people’s information and ability to customize.”

Product Name: HubSpot
G2 Crowd Star Rating: 4.2 out of 5 stars
Integrations: Zapier, SurveyMonkey and Zendesk


HubSpot offers three free solutions within its platform. HubSpot CRM allows users to organize contacts, get insights on all leads and monitor deals.

Hubspot Marketing Hub can help you to acquire traffic, convert leads and prove ROI. HubSpot Sales Hub assists you with closing deals.

Why you should consider it

In real estate, leads are the name of the game. HubSpot allows you to track all your leads. One HubSpot CRM review praised the tool’s ability to be so robust while being free of cost.

The review went on to say, “It is how I track all the leads and potential sales. It reminds me to follow up with people and such. It also helps me track what timezone they are in which I LOVE.”

You can see everything about your leads within this free platform. More than just a name and job title are displayed. Every interaction is included with that lead and will be stored in a timeline — including calls, emails, meetings and notes.

Product Name: Bitrix24
G2 Crowd Star Rating: 3.7 out of 5 stars
Integrations: Pipedrive, QuickBooks and Zoho


Bitrix24 offers many different solutions, and one is geared specifically toward real estate experts. Some features included with this solution are unlimited records, unlimited custom fields, email marketing and more. This tool is free for up to 12 real estate agents.

Why you should consider it

Users can send messages directly to customers through this platform. Bitrix allows you to to access conversation history with correspondence with any customer.

Multiple users on G2 Crowd praised the communication function of this tool. One user said in his Bitrix24 review that his favorite part of this solution is that it “offers an unique tool for client management (with a great pipeline view) with great messaging tools.”

Product Name: Insightly
G2 Crowd Star Rating: 3.9 out of 5 stars
Integrations: Xero, MailChimp and Dropbox


Insightly’s free real estate tool offers users the chance to connect contacts to emails, documents and social media profiles. Syncing a Gmail or Microsoft email account allows you to easily load this information straight into the database.

The tool also offers a project management function to take care of the transaction process. You can set reminders and automated emails to manage listing appointment requests, offer letter acceptances and more.

Why you should consider it

Real estate agents and brokers are constantly on the go showing clients properties. Insightly’s mobile CRM app syncs to client data, which can allow you to access this data quickly. Upload cards or record notes, and they can go straight into your customer database.

One Insightly review praised this feature, saying the best part of this tool is “keeping customer data, tracking sales, process reminders. Makes it quicker to reach out to prospects with email templates. I don’t forget because of the task reminders.”

Product Name: Agile CRM
G2 Crowd Star Rating: 4.3 out of 5 stars
Integrations: Zendesk, Twilio and Amazon Web Services


Agile offers four different solutions, the most basic of which is free of cost. Due to the scalability of this particular plan, it is best suited for startups.

Agile is free for up to 10 users and comes with a huge array of features. When it comes to sales, users on the free plan can get lead scoring, appointment scheduling, email tracking and more. The marketing component of this solution offers users on the free plan email campaigns, web-to-lead, contact-level analysis and more.

Why you should consider it

The features mentioned above are just some of the general sales and marketing functions offered with this CRM. However, there are options specific to users in the real estate field.

Agile CRM offers map-integrated property searching. Using this function, you can search for properties within a given geographic area and view results on an interactive map. Users can also log notes on these properties within this platform.

The appointment scheduling tool is particularly useful to real estate agents. It allows your clients to schedule appointments to visit properties. One Agile CRM review said, “The ability to automate the ongoing engagement with customers is priceless. Being able to provide customers with a calendar schedule to book appointments is great.”

The solutions below offer free trials. If you are happy with the trial, reach out to the vendors directly for a quote.

Product Name: Top Producer CRM
G2 Crowd Star Rating: 2.0 out of 5 stars
Integrations: Spacio


Top Producer offers four different plans. The most basic is the CRM, which is available at $39.95 a month. This plan allows you to get organized, build relationships and keep in touch with past customers to generate repeat and referral business.

The Market Snapshot plan, available at $64.95/month, allows users to create agent-branded neighborhood reports and listing alerts with market statistics and additional information. The next pricing option is a bundle of the previous two plans, which is offered at $84.95 a month.

The last option is the FiveStreet plan. It is a method for your agents to catch leads before they call someone else.

Contact Top Producer directly for a free trial or regarding inquiries on one of these plans.


The CRM plan offers lead aggregation, note stream, an intelligent pipeline and more. Lead finding, the ability to master your local market and social media integrations are offered in the Market Snapshot plan.

The Bundle plan offers all features from the CRM and Market Snapshot plan. The FiveStreet plan offers a way to find and catch leads before they are lost.

Why you should consider it

Multiple G2 Crowd user reviews mention this tool as being vital to their business. One Top Producer CRM review called this tool their “lifeline for customer relations.”

This reviewer said Top Producer CRM is solving “the need to stay in contact with past, current and potential clients. Automated touches allow my name to stand out.”

Another Top Producer CRM review called this solution a “wonderful product.” The review went on to say, “Most agents in our area lose buyers and sellers because they don’t keep in touch. Top Producer is fantastic for keeping me in touch with my clients so I can be top of mind!”

Product Name: RealtyJuggler
G2 Crowd Star Rating: 4.1 out of 5 stars
Integrations: Home Value Leads, Mailchimp, RoboTalker and more


RealtyJuggler has a flat rate of $99/year. However, this platform offers a free trial that lasts for 90 days. You will have full access to all features offered during this time.


RealtyJuggler is all about improving the efficiency and organization of real estate agents. With this tool, you can track prospects, feed leads from any website, track commissions, upload scanned contracts and more.

Why you should consider it

RealtyJuggler’s extended trial period sets it apart from other real estate tools. With 90 days, you can really get a feel for the tool and decipher if it is worth your money.

One RealtyJuggler review said: “RealtyJuggler has a 90-day free trial period. So, if you are looking at several products with shorter trial periods, try RealtyJuggler first — it will still be there after the 15-, 30-, or 35-day trial period offered by other Real Estate CRMs. Oh, also take advantage of their tech support — they will help you import your data and set up your branding, for free!”

Product Name: Apto
G2 Crowd Star Rating: 2.8 out of 5 stars
Integrations: LinkPoint, Salesforce and more


Apto offers one pricing plan — The CRM + Deals plan. Two different sets of features are included. One to two users can access this plan for $129/month per user. For three-plus users, it is offered at $99/month per user. The Prospect & Nurture solution is included with this plan and is designed to help you grow your business. Contact Apto about a free trial.


The CRM + Deals solution is all about managing your contacts. This solution includes contact management, property and spaces, relational databases, pipeline management, Outlook and Google Apps integration, a mobile app and more.

Why you should consider it

Apto will keep your business organized. Using this tool, you can easily manage prospects and clients. You can also segment by certain criteria to target for more intelligent prospecting.

One Apto review said this feature makes collaboration between the team easier. The review went on to say, “We are able to share listing and assignment data/notes with teammates simultaneously which is leading to more efficient communication between our team members. It allows us to group information in an organized manner to deliver to landlords and prospects during presentations.”

Product Name: ReferralMaker
G2 Crowd Star Rating: 4.8 out of 5 stars
Integrations: Contact ReferralMaker with integration inquiries.


ReferralMaker is available for $49/month, with a free trial offered for 30 days.


ReferralMaker allows you to set personal and financial goals and personal action steps to reach those goals. This tool has a priority action center that helps you take action with preloaded activities telling you who to call, who to write a note to and who to go see.

Another feature of this tool is a function that allows you to sort your relationships. You can nurture these relationships by staying on top of things with techniques that tell you when and how to get in touch.

Why you should consider it

ReferralMaker users can enjoy a mobile version of this solution. The app offers features for the desktop version, such as a to-do list and the ability to upload contacts.

One ReferralMaker review said this tool is an “intuitive product with a great companion phone app.” The review went on to say, “ReferralMaker tells me exactly who I need to contact and when. The mobile app tells me when I’m in the general vicinity of my clients so I can stop by their home or business.”

All the information above comes from verified user reviews on G2 Crowd. These users have have already gone through the free real estate CRM tool selection process, explored the product and learned its unique pros and cons.

Their reviews might help you to make your decision. Once you have picked the right tool for your business, return the favor for future buyers and leave a review on our Real Estate CRM page!

Beyond free real estate CRM tools

If you're interested in exploring more solutions beyond the free real estate CRM tools on this list, check out these insights on paid products.

Read more

* Please note: Reviews have been edited for spelling and grammar.

The post 10 Best Free Real Estate CRM Tools for Agents appeared first on G2 Crowd.

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10 Best Free Real Estate CRM Tools for Agents


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