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India, A Data Led Marketing Paradise!
2017-11-30 05:33
It is interesting how many large customer databases exist in the US? Amazon has about 300 million active users & almost 30 million users are the Amazon app monthly users. Netflix has cla… Read More
Big Data Can Be A Big Problem
2017-11-30 04:33
In his book, “How to Create a Mind”, technologist Ray Kurzweil estimates that a human brain can recognize 100,000 patterns. But consumers are producing a huge amount of informati… Read More
2017-10-13 10:26
Unloved, undifferentiated, and incapable of innovation — that’s what today’s digitally savvy users, primarily including high-school students, entry-level workers, and thirt… Read More
CMO’s Need A New Kind Of Team?
2017-07-31 15:17
Marketing had always been considered a creative function. Over the last few years, there has been this rush of views that almost seem to suggest that Marketing is now only Math!This Forreste… Read More
FourSquare & Google Are Watching You!
2017-07-01 17:14
IOT & digital businesses will produce an unprecedented amount of location-referenced data, particularly as 25 billion devices become connected by 2020, according to Gartner estimates. Ev… Read More
Are P&G & Wal-Mart Enemies!
2017-06-16 11:58
Procter & Gamble (P&G), the world’s biggest consumer goods company, has been exploring a long-term partnership with Future Group akin to the one it has with Walmart in the US… Read More
2017-06-09 11:48
Wal-Mart, a retail giant, handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes—the equivalent of 167 times the books in America… Read More
2017-05-19 10:10
Data driven lingerie=Better products In difficult times, fashion is always outrageous. —Elsa Schiaparelli How can Lingerie & data have any correlation? I am sure you are aski… Read More

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