In this interview Amit Bivas, Head of Marketing at Optimove explains why budding marketers need to have the art and skill of storytelling. He explains how curation; process orientation and quick decision making are a must and suggests tips to ace the marketing space. Amit enjoys going to food markets to learn marketing 101 from the merchants. When he is not busy executing B2B and B2C marketing strategies from the ground up, Amit binges on bow ties.