Keith Burrows, Senior Director CX at Infor highlights that, marketers are under a growing pressure to operate as internal creative agencies. Given this, there’s a tremendous opportunity to capitalize on marketing’s essential strengths in brand building and communications to deliver a consistent and compelling customer experience
Top 5 Blind Spots for Growing Marketing Orgs
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Keith Burrows, Senior Director CX at Infor highlights that, marketers are under a growing pressure to operate as internal creative agencies. Given this, there’s a tremendous opportunity to capitalize on marketing’s essential strengths in brand building and communications to deliver a consistent and compelling customer experience