You know the importance of writing a blog: to communicate with your audience, drive traffic to your site, and increase your SEO rank name just a few. You meticulously spent months writing dozens, or even hundreds, of posts and they did their job: your site got a bunch of hits, you got some of that elusive engagement, and even managed to make a few sales. At least for a while...now your google analytics is telling you that only a couple of your posts are bringing you traffic, and a majority have gone stale like an old bag of Doritos.
There's got to be a way to get some use out of them still, right? The articles I mean, not the chips - they're a lost cause. Luckily there is an easy and effective way to do just that. By breathing fresh life into your old posts you'll be able to bring in new and old readers with surprisingly little work.
Now if only science could find a way to do the same for the old bag of Doritos in my pantry.
1. Update your best performers that have started losing views
Your articles age over time, just like everything else. If you had a post that did great when you first published it, but it's now struggling to get any viewers at all it may be time to update it. Over the months since you shared your lovely creation with the world, statistics may have changed, links may have died, and you may have referenced something happening in the news that's no longer relevant. Either way, going in there and making quick work of keeping your post up to date for your readers will go a long way. It's also very easy and takes much less time than writing a whole new article from scratch!
2. Renovate the format of your old posts
Currently, image-heavy articles and lists are quite popular among the blogging and blog-reader communities. If you've got some old text articles that just aren't cutting it anymore, maybe it's time you put on a fresh coat of paint. By taking your existing text-heavy articles and turning them into effective slideshows of knowledge you stand a good chance of drawing new and old readers back to them. Or maybe split it into a helpful list! Just make sure the content's solid, you have great sources, and that it's something useful to your readers.
By breathing fresh life into your old posts you'll be able to bring in new readers with surprisingly little work.
3. Take a few of your small posts and turn them into a mega-post
According to a study that Buzzsumo did with over 100 million articles, longer content is getting the most shares right now. If you've got a stash of similar articles, consider combining them all into a single larger post. This would also be a great opportunity to refine the content and update the information to keep it relevant. It is important here to implement a 301 redirect from the old posts to the new super-post, so go on into your blog host and set those up once you're done.
4. Consider expanding on your best articles with a series
Say you've got this fantastic post that everyone loved about the longevity of cheese flavored corn chips in an unsealed bag, but over the last month or two it's views have started to diminish. A great way to bring life back into that post, as well as inspire a whole new one, is by starting a series with it! By writing a new article with the same format as the first, you can focus on the lifespan of ranch flavored chips, then link to your old post and bring it some fresh new traffic. It's a great starting point to help inspire new content while reusing the stuff you worked so hard on in the past.
By spending a few minutes reworking and improving your old posts you can effectively expand your content base. Your new/old posts will now have a great new look, with relevant material, and maybe you'll start a whole new article series. You'll draw in new and old readers alike while saving yourself a lot of time.
Maybe enough time to keep your perishable snack foods from going bad...
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