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Webinar: How to start your VoC Programme with the right Data Strategy

After the launch of the Futurelab Weekly Webinar last week, we now continue with the first webinar that goes more in-depth – how to start your Voice of the Customer programme.

What I am about to tell you may sound obvious – but most companies do not fully run this step at the beginning, while it is an absolute necessity. You need to establish your data-strategy.

Tags: 
Stefan Kolle
customer experience
webinars
VOC
CX programme


This post first appeared on Futurelab Marketing & Strategy Innovation, please read the originial post: here

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Webinar: How to start your VoC Programme with the right Data Strategy

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