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5 Fails to Avoid with Your VoC Program

Image courtesy of Pixabay

I originally wrote today's post for CallidusCloud CX; it was published on their blog on June 21, 2017.

Not seeing the results or improvements you expected to see from your customer listening efforts?

Why is that? What's going on?

I've been known to cite two reasons for Voc Program ineffectiveness:

customer experience
customer feedback
Voice of Customer

This post first appeared on Futurelab Marketing & Strategy Innovation, please read the originial post: here

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5 Fails to Avoid with Your VoC Program


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