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How great brands rebound: Ford’s remarkable turnaround was driven by the brand as business management approach

The story of how the venerable Ford Motor Company managed to recover from the Great Recession of 2008 may be one of the greatest corporate turnarounds in U.S. history.  And it demonstrates how great Brands Rebound from turbulent times.  Not only did Ford recover, but it ended up thriving and achieving heights once thought impossible for an American carmaker.

A Different Way of Thinking About Brand

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brands
business model


This post first appeared on Futurelab Marketing & Strategy Innovation, please read the originial post: here

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How great brands rebound: Ford’s remarkable turnaround was driven by the brand as business management approach

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