Learn how a manager or CEO develops a business strategy by implementing strategic management, including analyzing the market and creating competitive advantage.
About the course
In this business and Management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.
This course will show you how a business views itself in its “totality” and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).
This course aims to equip you with a good understanding of:
- What managing a firm strategically implies?
- How one analyzes the industry in which a firm competes?
- How does a firm create competitive advantage?
- How does a firm sustain its competitive advantage?
What you will learn
By the end of this course you will have the knowledge of:
- Industry and competitive analysis;
- Resource and competency analysis;
- Analyzing strategy across corporate and business levels.
About the instructors
P D Jose is a professor at the Indian Institute of Management Bangalore, where he teaches core courses on Business and Corporate Strategy and several electives on sustainability. He is a Fellow of the Indian Institute of Management Ahmedabad. He also has a Post Graduate Diploma in Forestry Management from the Indian Institute of Forest Management, Bhopal and Bachelors in Physics from the Institute of Science, Bombay. He has taught classes on strategy and/or sustainability at a number of schools including Cardiff University Business School (UK); the School of Economics and Business at the University of Goteborg, Sweden; Indian Institute of Management at Kozhikode and Ahmedabad. He has also consulted with several government agencies, non-governmental, private sector and international organizations.
Rejie George Pallathita is an Associate Professor in the Corporate Strategy and Policy area at IIM Bangalore. He is a Ph.D. from Tilburg University in The Netherlands. Professor Pallathitta’s interests are in the areas of Corporate Governance, Strategic Management and International Business. He has published papers in the Strategic Management Journal and the Journal of Business Research and has presented his research work at several international conferences.
Sai Yayavaram is an Associate Professor at the Indian Institute of Management Bangalore, where he teaches Competition & Strategy and Strategy Content. He also conducts executive education programs on strategic management and management of innovation for senior managers. He is a Ph.D. in Strategic Management from McCombs School of Business, The University of Texas at Austin and holds a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad. His research focuses on technology management, complexity and strategic rents and has been published in Administrative Science Quarterly, Strategic Management Journal, and Organization Science.
Duration: 5 weeks, 3-5 hours per week
Instructors: P D Jose, Rejie George Pallathita, and Sai Yayavaram
Institution: IIMB – Indian Institute of Management Bangalore
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