The internet has leveled the playing field for business. It doesn’t take anything more than a Google search to find out that there are plenty of companies that offer pretty much the same products and services that you do. Or at least, they claim to.
In a sea of seemingly endless competition, what are you doing to set your company apart?
How do you separate yourself from your competition when everyone is saying the same thing? How can you be better in the eyes of your customers? What can you do that every new customer will agree is different than the other guys?
The answer to all these questions is simple: provide an unparalleled customer experience.
“But wait,” you say. “We deliver excellent customer service!”
Well, that may be true. If you do, though, you’re in the minority. According to a study conducted by Bain & Company, while 80% of CEOs believe they deliver a “superior experience” to their customers, only 8% of customers agreed.
So if you’re in the 8%, you have our sincerest congratulations. For the other 80%, it’s time to get to work.
How to break through the commoditization barrier and Create WOW experiences in your call center
Since the internet has commoditized most businesses to the point where your products and services can be had anywhere else, for a lot of people, the only real differentiation is price. The one guaranteed way to win – and more importantly keep – business without competing on price is with excellent customer service!
By consciously deciding to offer your customers, at no additional cost, the gift of a great experience over the phone, you create a brand loyalty that not even price can influence. To grow your customer base, you have to give them a reason to not only choose you, but use you exclusively and never want to leave.
People buy emotionally what they can justify logically. With the right customer service training, you can have the exact same product and the exact same service as your competition, but customers will choose you – even if it will cost them more money because of the WOW experience you will create when they call in to your company.
That’s the power of a great customer experience over the phone, and it just might be the last thing you can do to differentiate yourself.
At Power Selling Pros, we offer a proven system for learning the best practices in phenomenal customer service for call handling teams. If you want to set your company apart from the competition in an otherwise commoditized market, we can help.
Power Selling Pros will listen to at least 100 of your phone calls and pinpoint specific steps you can take to wow more customers. When you create more WOW experiences, you’ll book more calls and make more money.
This free service includes a report and consultation from a Power Selling Pros Certified Call Handling Trainer. Get the ball rolling and wow more customers! Just call Power Selling Pros and ask for a free report and consultation today. Give us a call today at 801-253-1004 or email us at [email protected]
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