2022-03-09 15:33
Social media isn’t what it has been for the past decade . . . and that’s a good thing. In the old world, you could post some stuff and see a fair amount of engagement. A few like… Read More
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Digital Media Strategy Blog
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A management blog on digital media strategy.
2018-04-16 12:50
Those General Data Protection Regulation (GDPR) regulations are coming into effect soon and there’s still a lot of uncertainty over what they’ll really mean. That means the time… Read More
2018-03-14 14:52
Below figure shows the overall Big Data analytics architecture framework. MapReduce and Spark provide the large data processing capabilities for different types of analytics. For example, de… Read More
2018-03-13 12:31
Big Data analytics has become the engine for business analytics today. Companies are using Big Data to analyze their business processes, formulate future business strategies and, extensively… Read More
2018-03-10 03:40
There are various big data analytical tools options which can be selected for our Big Data analytics program. These options include vendor tool types and tool features, user’s techniqu… Read More
2018-02-26 11:30
Big Data business intelligence entails new dimensions in the volume, velocity, and variety of data available to an organization. To create value from Big Data, intelligent data management is… Read More
2018-02-18 07:03
Before proceeding to our discussion of big data hadoop ecosystem, it is important to know that Hadoop and data warehouses serve different purposes. Both of them have different business intel… Read More
2018-02-13 13:29
Over the past few decades, the use of computing systems for big data business intelligence has increased exponentially. Today, even complex structures like bridges and railway tracks have sy… Read More
2018-02-04 06:28
In this post we look at search engine optimization (SEO). This includes setting up and operating the channels but with a primary focus on how to integrate them appropriately into your strate… Read More
2018-01-31 08:31
Ever wondered how to plan like a digital marketing planning strategist? This post covers effective planning processes and how to apply them to your digital strategy. The key areas covered in… Read More
2018-01-29 15:07
This post covers some of the challenges that digital marketing faces today and how to overcome them. This is important to understand at the early stages of formulating your strategy in order… Read More
2017-02-08 04:09
Just in case if you have been wondering how to use linkedin for business as a marketing tool and strategy? This is the post just for that! LinkedIn is like a mixer for the internet. This is… Read More
2017-02-07 15:39
YouTube is not just for posting videos to enhance and grow your career as an artist, celebrity or actor. YouTube has become an effective form of marketing for businesses. Using Y… Read More
2017-02-07 14:54
Instagram is a photo-sharing platform that also allows you to post videos of up to 60 seconds long. Instagram is important because it has over 400 million active users. This is a… Read More
2017-02-07 13:33
Twitter is an excellent social media marketing tool because it is inexpensive, it is a fantastic way to connect with people and other businesses, is an effective way to build brand awareness… Read More
2017-02-07 10:28
Facebook is important to your social media marketing strategy because it has more users than any other social media platform with roughly 62% of its users logging on daily. What better… Read More
2016-11-30 10:42
We need to combine a number of different measurement techniques in order to really understand the impact of each piece of our marketing activity. This includes using basic web analytics, ext… Read More
2016-11-29 03:31
Ad effect measurement compares the results of an advertising activity in relation to its purpose.
The purpose of an ad varies from “improving recognition” or branding (the compa… Read More
2016-11-28 13:10
Up to this point in our discussions, we’ve looked at how to find data, where to look for it, how to clean it, and now how to process it. Much of what we have discussed thus far involve… Read More
2016-11-28 13:09
Discovering themes and patterns from social data mining through social media content can be a very exciting endeavor. Sometimes the questions to be answered are too complex to be looked at i… Read More
2016-11-28 13:07
An enterprise social network (ESN) is an internal, private social network used to assist communication within a business [2]. As the number of companies investing in ESNs grows, employees ar… Read More
2016-11-28 13:05
From what we can tell, Murphy’s Law (which in its most famous form states: “If anything can go wrong, it will”) was supposedly first coined at Edwards Air Force Base in the… Read More
2016-11-28 13:03
One of the biggest challenges for nontechnical and business users in producing social data visualization is deciding which visual should be used to represent the data accurately. Maybe it&rs&hell…Read More
2016-11-28 13:02
We’ve thrown around the term content marketing, but we need to flesh it out more deeply. Content marketing is a fairly simple concept, and we don’t want to overcomplicate it. It… Read More
2016-11-28 13:00
It was a tricky situation. We all want to understand what is content marketing? and lead, but how do you do that when no one knows what your product is?
A company that shall remain nameless… Read More
2016-11-28 12:59
Like any other emerging field, content marketing has its share of detractors, and they often have a point. Let’s walk through some of the wrong ways to approach content marketing so th… Read More
2016-11-28 12:58
Taxonomies are important because they help us speak our customers’ language and help us organize our content in common ways. When we tag content with centrally controlled values, we he… Read More
2016-11-28 12:57
“Can you describe your company’s differentiation to us?”
Three executives from a successful regional chain of mattress stores shifted uncomfortably in their seats, until t… Read More
2016-11-28 12:56
Perhaps it seems obvious that you should prioritize your content based on the potential ROI. But, while ROI seems like the obvious criterion to use for prioritization, it’s not the onl… Read More
2016-11-28 12:54
The five-person web design team for a large corporation nervously shifted in their leather chairs around the way-too-large mahogany table, while waiting for their newly appointed executive t… Read More
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