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Planning And Managing a Corporate Event

Most companies today conduct events to make their brand more visible, and to engage with their customers, both existing and potential. Face to face interactions always work more effectively; people like to think they are dealing with other people, and not a faceless corporation. In fact, a Corporate event is a great networking tool

Planning and organizing Corporate events Bangalore is quite different from Planning informal events or weddings; these events are all about brand building and enhancing, so they need meticulous planning. There are hundreds of details that need to be taken care of. Here are some tips for planning the perfect event:

  • Identify the objective of the event: Is it to thank your customers, educate prospective clients, create a buzz about a new product/range you are launching, network with industry experts, attract new customers, strengthen your relationship with existing ones, or train your team? Depending on what type of event it will be, you will need to plan the event – what kind of activities you will have, how long, and so on.

  • Guest List: Think about your target market; draw up a list of who you want to Invite, and think of how you will invite them.You can use traditional methods like mailing the invites, or send emails, invite through social media, or a combination of traditional and electronic methods.

  • Venue, date and time: Corporate events are more impressive when they are held in well-maintained and elegant auditoriums or hotels with conference facilities; in fact, it’s one of the most important aspects of Event management Bangalore. Make sure you choose a location that is easily accessible, well-known, and affords comfort to the attendees for maximum attendance.Make sure that public transport or taxis are available nearby. Have a few dates in mind so that you can fix one seeing that it doesn’t clash with another important or popular event. Timing is also important; if you’re inviting working professionals, you may need to have the event on weekends or late evenings, so that they have time to reach the venue after work.

  • Budget: Make a budget and stick to it; if you don’t control the expenses, thinking that a little money here and there won’t matter, you may be looking at a massive bill in the end. If you’re planning to invite sponsorships, or raise funds through tickets, raffles and so on, start that process early on so that you know how much money you have to work with.

  • Plan the activities: Again, this will depend on the objective; if mere interaction and bonding with your customers is the aim, you may benefit from having plenty of entertainment, to keep them happy. If it’s networking with industry experts, naturally, you would need to have seminars, discussions, debates, and that sort of thing. Make a list of who you will call to speak, and how long each speaker can take for their presentation, and so on. Plan what entertainment you will have – music, dance, acrobats, magic – and start looking for good performers; the best will be snapped up quickly, so engage the well in advance of the event. As the Top corporate event management company in Bangalore, we have excellent connections with various performers and can get you the best for your event.

  • Be aware of your limitations: We would all like to have the glitziest event and spare no expense; but it’s hardly practical. Finance is not the only possible constraint; manpower and other resources could also be a hindrance.

  • Food: This is an important element, in any event, so plan your menu, caterer, and so on well. Brainstorm with your associates and decide how much you will spend on food, and the menu; buffet or service?; make sure you have a separate vegetarian counter, and if possible, a vegan counter too.

  • Equipment: Look for vendors who rent out reasonably – lights, sound systems, are the main things you will need; check if you will need backup generators; contact vendors and book the equipment in advance.

  • Marketing the event: today, thanks to the internet, you have several avenues to market the event; make full use of social media to publicize your event; create hashtags, event pages, tweet about it, buy ads on the social networks, start a blog, enable online registration, post promo videos, pictures and so on, organize contests, publicize the main speakers or performers… and all this just online. In addition, you can give a small ad in the local daily, or have a few hoardings in prominent spots in the city if you want.

  • Delegate: Organizing a large scale event is not a one person job; have a trustworthy and dependable team, and delegate responsibilities based on their skills; you can’t do everything. Hold regular meetings to follow up, keep track of work completed, and to brainstorm. Always have backup plans.

On the Day:

  • Guides: make sure there are plenty of volunteers who will guide the attendees to their seats, help with registration, and generally help them with info.

  • Check: and recheck all the equipment to ensure it’s in working order; check the food arrangements to see it’s as ordered; check seating arrangements; if indoors, check the air conditioning; if outdoors, check if coolers/fans have been placed properly and they are working, and so on.

  • Guests: talk to the attendees and address their grievances if any; make sure they are comfortable.

Are you planning a corporate event? As one of the Top 10 event management companies in Bangalore, White Massif can help you pull of a grand success; our experienced staff, in-depth knowledge of event management and wide connections will ensure that you are able to delight, excite and amaze your customers. Call us today on +91-990-0141-155 to know more!

This post first appeared on How To Hike Up The Fun Element At Corporate Events, please read the originial post: here

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Planning And Managing a Corporate Event


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