Building a winning sales deck is not only about creating great Email templates or calling templates. They need to be aligned with strategy that comprises of some talking points for a physical or virtual meeting too.
All commercial arguments should be incorporated in the sales deck, and the core narrative used for sales. With cold sales calls and emails, startups need to position their tone and voice with the business, they want to be identified with.
A Distinct Voice for Sales – Leveraging Cold Sales Email Templates
The Sales channel aids companies to narrate a compelling story in a strong, distinct voice. Every email sent by the sales team and every demo they give in person reinforces your core commercial argument of why is your product or service fantastic for the client’s business. The success or failure of the argument drives the success or failure of the sale.
This is how cold sales email templates can be leveraged:
- Emails need to be specific encapsulations of your pitch and narrative, with the objective of leading them to the presentation or the demo.
- Simplify the outreach templates that are used to contact decision-makers.
- Recognize the master narrative: the problem and who has it (the recipient!), the differences between yours and existing solutions, and proof points of your product’s superiority.
- Customize subject lines to show the prospect that the email message was personalized for him or her.
- Avoid ornate designs. All templates need to be full of text with the exception of relevant screenshots and slides. Don’t let the emails get mistaken for spam or crap owing to excessive design.
- Use strong call to action at the end of each email, setting up one-on-one interaction physically, or through teleconference or presentation of the demo.
The above tips serve the email sales script for implementation that will reveal the prospects, who are clicking and showing interest. You can embed screenshots or thumbnails of a demo video, hyperlinked to the original source. Email templates need to include links to your site.
The sample templates demonstrate to the prospect that thorough research was done to confirm their business pains. And the messaging should continually bring the prospect’s point of view into consideration while presenting how your solution helps them.
Cold Sales Email Templates and Scripts that work!
Here are some real email scripts that have worked wonders on a consistent basis. These can work as a starting point, after which they can be molded to your own tone and value-based offering. Here are some sample cold sales emails that work:
-
Cold Email Template Style: Comparing a Product or Service with a Celebrity Idol or their Attributes
| Hi {!First Name}, |
| It got revealed through your social media account, that you’re a big fan of {!idol name} – inspiring me to reach out immediately! |
| What would the industry be without the presence of {!idol Name} or (Connected Attribute}?. I bet it won’t be as good as it is, now. |
| {!My company} is truly the {!idol name} of {specific !industry name/ niche}. Our platform provides |
| {!benefit 1} {!benefit 2} {!feature 1} {!feature 2}, and {!feature 3} |
| To top it all off, we even offer {!benefit 3} – that would leverage their credibility (much like how {!idol name} has done with their lives. |
| {!First name} – I hope we can meet up for a while to talk about how we actually are the {!idol name} of the industry, who are an absolute joy to work with. Connect with us and you will see! Is Thursday afternoon cool? |
| Let me know… Best, |
-
Cold Email Template Style: Use their Sports Enthusiasm To Connect with your Offerings
| Hi {!First Name}, |
| I see from your profile that you are an avid follower of {sport} and a huge fan of {!team}. That’s something we have in common. I believe, {!player} {!player’s achievement} was stupendous to say the least in the context of the game. |
| As {!company} continues to scale, I believe that your {!department} team needs to address {!relevant pain point} just as {!how that player helped the team}. We can be the {!player} of {!company} just as how {!funny comparison}. In fact, we can literally be the entire team to address {!relevant pain point}. |
| {!First Name}, do connect with me (if possible) with your {!department} team and we can collectively try to implement the {!solution} and propel you towards {!goal}. |
| Best, |
-
Cold Email Template Style: Catch Their Attention By Breaking the Norm and Stand Out
| Hi {!First Name}, | |
| I am {!Your Name} from {!Your Company} – {!Shared detail}. | |
| Yep, this is another one of #coldemails that introduces myself and pushes you for a meeting; but then, {!specific research you’ve done on person}. | |
| {!Connection and rare common grounds}. | |
| This is what we do – {!Details of your service} – | |
| I think that my service will be of some value to {!Company}. Here is something on {!piece of content with scenario of problem and solution}. | |
| Let me know if you are available to chat, probably next week? Maybe, {!Incentive to call}. | |
| Thoughts? |
-
Cold Email Template Style: Help your Recipient (But Don’t Pressurize Them)
| Hi {!First Name}, | |
| As we look to the {!quarter}, I understand you have your hands full, and a lot to decide and prioritize. {!Question 1} {!Question 2} {!Question 3} | |
| You are not alone. Many companies who approach us and work with, ask the same questions. Here are some articles on how we build strategies to solve {!Problem or pain point}: | |
| {!Link to content 1} – {!content description} | |
| {!Link to content 2} – {!content description} | |
| {!Link to content 3} – {!content description} | |
| {!Solution statement to address Pain points} | |
| I can reserve 15 minutes on my calendar later this week for a showcasing a {!solution presentation/ free product trial} on how its done – {!link to calendar}.) | |
| Thanks! |
Cold Calling Scripts that Work!
A cold calling script is actually a training device for new salespeople to mould their conversation likewise and get prompt appointments. The more the caller gets accustomed to the calls they make, the less they rely on a script, and improvise around it.
Here are some cold calling scripts that are direct and personal at the same time, evoking responses on a consistent basis.
-
Cold Sales Calling Script 1
| Hi, this is |
| We’re presently working on some solutions to help new organizations recruit and train salespeople efficiently. Is that something that you need? |
| (if YES) |
| Well, there are two ways we work with companies. We either help them find new personnel for the sales department for a reasonable percentage of their base salary. Secondly, we train the new salespeople with our virtual training programs on how to convert prospects to clientele. Which one would you like to understand about? |
| (They choose one option) |
| Awesome. Can I ask you some questions first? |
| (Qualifying questions to veer the direction of the sales call) |
| Let me elaborate on our work and then if it makes sense, we can go over it in more detail in person. Sound good? |
| (Details of the program, enough to agree to set up appointment) |
| So will you be free today evening, or tomorrow? We can schedule an appointment as it suits you. (SET APPOINTMENT AND CLOSE) |
-
Cold Sales Calling Script 2
| Hi, __________ |
| My name is __________ from __________, and the reason I’m calling is that I noticed on your website that you were hiring new salespeople at [job site]. I presume that you are actually hiring new people to solve your problem of landing new meetings. I wanted to let you know here that we offer a strong sales prospecting platform that can train your current team to land more qualified meetings on a consistent basis. |
| Can we have a 10-minute chat to see if we can help you out, before you undertake the next interview? We can even show how your team can be groomed to represent the company better. |
| (SET APPOINTMENT AND CLOSE) |
-
Cold Sales Calling Script 3
| Get their attention using their name. |
| “Hi, ____,” (warm and welcoming tone) (Avoid pleasantries) |
| “My name is |
| “The reason I’m calling today is to get some space reserve for me on your calendar.” (Avoid casual talk) |
| “I just noticed on your site that you’re hiring new sales reps again. Well, I know, times are hard and you need them to land regular meetings. But you can also do what other companies are doing in your position. They use (solution name) to boost current sales development team and get more appointments. And that too with smaller teams than yours. |
| “I would want to know more about your sales challenges and goals. Do you have time Wednesday or Friday afternoon around 2 p.m.?” |
| (SET APPOINTMENT AND CLOSE) |
| Note: If you are calling on a less qualified list, ask questions to know if they qualify as a lead. |
-
Cold Sales Calling Script 4
| Hello, __________. This is |
| I am calling you because I think I have an idea on boosting your recruitment process, especially in hiring sales guys. I wanted to know, if we can have a quick conversation to explore options here. |
| If now is not the best time, you can call me at ___________ or reach me on my email id: ___________ |
| Again, my name is |
| Thanks for your time, ___________. |
Sales Email and Call Tracking with Salesmate
Tracking the cold sales emails and planning compelling messages with each of them requires a systematic approach.
Enterprise sales needs to blend multi-touch exercises that require compelling messaging with the rest of the sales funnel. Although a sales deck would be helpful, there should be instances of varied sales narrative for every funnel element.
Try Salesmate, a comprehensive sales intelligence partner that can help you track and monitor emails, and be in top of your game. It also helps you to track and record sales calls seamlessly.
Recommanded Reading: Seamless Call Tracking Now Available for iOS and Android Apps
Knowing when your prospects’ attention is on your offering can be invaluable in this regard. With Salesmate, send a perfect follow up email in seconds when your emails get opened, so that you can schedule meetings and win deals at that very moment! Automate the entire sales playbook with the email template libraries and then track, and organize the conversations for every prospect and deal seamlessly. Know more about Salesmate Email Tracking here.
The post Email and Calling Scripts for Sales Success – Developing Templates that Win Clients! appeared first on Salesmate.
