Having a business idea is never enough. After you have built up your team, Business plan and the product you still don’t know How to get the right people to know about your startup? With so many startups around these days, Standing out can be tough. This is where smart Marketing comes in.
Successfully marketing a new company is one of the most difficult parts of starting a business. It’s a tough mixture of a strong strategy, precise niche selection and strong marketing tactics. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work.
Two fundamental truths that exist when marketing a startup are:
- i) A great product alone is not enough to succeed.
- ii) No amount of marketing will make a crap product gain a mass audience.
Successful startup marketing requires that you have both a great product and great marketing.
Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work.
Launching a startup is a great feeling. You get an idea and then you care it like your own baby and nurture it into reality through hard work and dedication. But that’s not the end of it! In fact, that’s when the actual work starts. The marketing approach you follow during the early stages of your startup might decide its success or failure.
Why this Blog:
This book has been prepared to keep in mind all the difficulties faced by startups. Since offline marketing more amount of resource then online, we are primarily focusing on online marketing only. We will be looking for strategies and techniques required to develop a Successful Marketing Campaign. We will also look in details some important ingredients of marketing in details like UI and UX and right tools for promotion.
Later on, we will look into marketing techniques that will cost you time and almost no money.
At last but not least we will look into some successful marketing campaign and talk with industry professionals about what worked and what didn’t work for them in India.
The post Digital Marketing For Startups in India | Part-1 appeared first on Startuptalky.