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NToggle: A Hot Product But No Customer
2017-07-19 21:02
Yesterday’s acquisition of nToggle by Rubicon was a big surprise. nToggle offers technology in big need right now. All programmatic platforms saw massive spike in impression volu… Read More
Art-driven Or Data-driven Creatives?
2017-07-12 22:15
“Should ad creatives be driven by art or by data?”, asked Rob Rasko to a panel he was moderating yesterday on advertising, before calling for a show of hands. Both panel and aud… Read More
2016-12-05 19:00
I and the other members of the IAB Native Standardization committee wrote our predictions for native advertising in 2017. My notes: Native standardization by the IAB has bridged the gap bet… Read More
2016-10-05 03:56
Once upon a time, Facebook had grand ambitions for becoming an end-to-end programmatic advertising platform, capable of rivaling Google. It bought Atlas – a display ad server -, LiveR… Read More
2016-09-12 02:40
Today Apple announced that iOS 10 users can blank entirely their Device IDs (“IDFA”) to advertising SDKs and mobile browsers. No short term impact Not a big news in itself, as fe… Read More
2016-09-05 23:20
Comscore’s latest report confirmed what everybody already knew: consumers mostly use mobile apps, desktop is becoming a niche play and mobile browsers will soon be a thing of the past… Read More

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