2018-07-17 00:16
Magnetic, my employer, is an artificial intelligence company that operates a variety of AI-driven advertising solutions, including a fully-automated, AI-powered DSP. The machine decides who… Read More
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2018-04-28 00:08
Originally posted on magnetic.com blog
Brett House, VP of Global Product Marketing at Nielsen Marketing Cloud, recently penned an article in ExchangeWire that breaks down the… Read More
2017-07-19 21:02
Yesterday’s acquisition of nToggle by Rubicon was a big surprise.
nToggle offers technology in big need right now. All programmatic platforms saw massive spike in impression volu… Read More
2017-07-12 22:15
“Should ad creatives be driven by art or by data?”, asked Rob Rasko to a panel he was moderating yesterday on advertising, before calling for a show of hands.
Both panel and aud… Read More
2017-02-05 23:54
AppNexus and Index announced a broad partnership on server-side header bidding at the IAB leadership meeting last week. On stage, Brian O’Kelley also mentioned full interoperability be… Read More
2017-01-12 05:36
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2017-01-02 02:34
Telcos dream of becoming media companies. AT&T $85Bn acquisition of Time Warner bested Verizon shopping spree.
AT&T splashed a mere $4.8Bn for Yahoo in July to boost up its… Read More
2016-12-05 19:00
I and the other members of the IAB Native Standardization committee wrote our predictions for native advertising in 2017.
My notes:
Native standardization by the IAB has bridged the gap bet… Read More
2016-10-05 03:56
Once upon a time, Facebook had grand ambitions for becoming an end-to-end programmatic advertising platform, capable of rivaling Google. It bought Atlas – a display ad server -, LiveR… Read More
2016-09-12 02:40
Today Apple announced that iOS 10 users can blank entirely their Device IDs (“IDFA”) to advertising SDKs and mobile browsers.
No short term impact
Not a big news in itself, as fe… Read More
2016-09-05 23:20
Comscore’s latest report confirmed what everybody already knew: consumers mostly use mobile apps, desktop is becoming a niche play and mobile browsers will soon be a thing of the past… Read More
2016-09-02 15:27
IAB kick-off meeting for VPAID 3.0 standard took place today.
VPAID was designed to offer rich interaction with a video ad, but in practice is mostly used for verification & viewabi… Read More
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