In today's competitive landscape, the success of new products hinges on more than just innovation—it requires alignment with customer needs and a clear understanding… Read More
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Daily blog posts on pricing strategy, microeconomics and marketing alongside the latest pricing news.
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
Mergers and acquisitions (M&A) are significant events in the corporate world, involving the consolidation of companies or their major assets. The aim is usually to create synergies… Read More
The Ultimate List of Great Books on Pricing Read More
Imagine two competitors:AandB Read More
The Ultimate List of Great Books on Pricing Read More
Introduction & Foundations
Pricing is a critical aspect of any business strategy, with far-reaching implications for profitability, market share, and brand perception. The… Read More
In the ever-evolving consumer goods industry, manufacturers face the constant challenge of meeting market demands while maintaining profitability. The competitive landscape demands inn… Read More
The Ultimate List of Great Books on Pricing Read More
Price Indexing is when a brand owner sets one or more indexes between products for what the prices should be. The base product is set at index 100, and then other products in the range… Read More
The Ultimate List of Great Books on Pricing Read More
Introduction
In today’s dynamic market, businesses are constantly seeking ways to optimize their pricing strategies to be able to increase revenue, profit and customer… Read More
An essential part of any Revenue Growth Management program is the capability of putting price increases through at regular intervals. Companies that keep prices constant over time fore… Read More
The Ultimate List of Great Books on Pricing Read More
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
Consumer Packaged Goods (CPG) manufacturers more than ever face the challenge of setting optimal prices for their products while maximizing net revenue and margins, through assortment… Read More
Introduction
The Fast-Moving Consumer Goods (FMCG) industry is one of the most dynamic and competitive sectors in the market. Companies within this industry face numerous challenges… Read More
In the competitive world of business, understanding the market is crucial for survival and growth. One of the most critical aspects of this understanding is determining the optimal pri… Read More
Introduction
In the dynamic landscape of today’s marketplace, Direct-to-Consumer (D2C) strategies are not just trends but essential elements for brands aiming to forge… Read More
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
Unlock the secrets to revenue growth by tapping into your customers' willingness to pay with strategic consumer insights Read More
In today’s market, Revenue Growth Management (RGM) has emerged as the cornerstone for companies to maximize profits and revenue. Companies are now integrating the OBPPC framework… Read More
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
Introduction to Study & Theoretical Studies
In the fast-paced world of business, understanding customer preferences and decision-making processes is crucial for success. Choice-ba… Read More
Introducción
En el dinámico mercado actual, conocer al cliente no es sólo una ventaja, sino una necesidad. Ahí es donde entra en juego la segmentació… Read More
Introduction
In today’s fast-paced market, knowing your customer is not just an advantage, it’s a necessity. That’s where customer segmentation comes into play. Why… Read More
Individual Book Review
… Read More
Everything starts with brand positioning – this conveys not just what you sell or services you provide, but the values, and the space in the market it has according to your consu… Read More
As artificial intelligence (AI) and machine learning (ML) technologies advance, they revolutionize business pricing strategies, introducing a crucial debate: Can machines outperform hu… Read More
Introduction to Menu-Based Conjoint Analysis
In the dynamic and competitive realm of the automotive industry, grasping consumer preferences and effectively optimizing pricing strategi… Read More
In 2024, we are noticing a shift in the buying behavior of consumers, and companies should know their consumers more. Knowing each step of the buyer's journey is crucial as to what inf… Read More
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
As 2024 unfolds, we're witnessing a rare economic phenomenon: deflation. This means that, unlike inflation where prices go up, prices of goods and services are decreasing, this shift p… Read More
Over the course of the year, here at PriceBeam we have explored practical books that provide actionable insights to the pricing strategy process. Continue reading to discover th… Read More
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
The Ultimate List of Great Books on Pricing
Individual Book Review
&nbs… Read More
