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The Breakfast Bowl Blog
Cereal! This blog is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives. The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.
Copy If You're Lucky
2018-02-26 07:06
There are more exciting things to report on here than every time a cereal manufacturer changes a color, shape or marshmallow. That happens all the time, and for the most part is just gimmick… Read More
The Art Of Box Redesigns
2018-02-20 05:20
I have long argued that the box has been the most important aspect when it comes to breakfast cereal. No other food has been sold more on the basis of its packaging than with cereal, and the… Read More
2018-02-17 06:21
We all know that breakfast cereal is gradually losing its appeal among consumers. Sure, a large proportion of the population still enjoy a bowl most mornings, but increasingly, consumers are… Read More
Review: General Mills' Blasted Shreds
2018-01-31 06:36
This blog examines the significant news, trends and cultural impacts of cereal, so we rarely do actual reviews of the hundreds of brands and varieties out there. Nevertheless, every once in… Read More
The New World Of Cereal Mashups
2018-01-11 05:06
One of the big stories right now in the cereal world, first reported back in November, is General Mills' introduction of Frosted Flakes Lucky Charms in the past few weeks. This new product h… Read More
2018-01-01 00:57
As we come to the end of 2017, it is a good time to reflect on the past year, the key stories in the cereal world, and the overall themes we observe. It has been a busy year for those of us… Read More
Searching For Unicorns
2017-12-16 08:25
Unicorns have always been an object of fantasy. The mythical creatures are highly desired, but so far impossible to find.Cereal companies, desperate to return to the good old days of cereal… Read More
General Mills Looking For Love
2017-12-13 06:44
Maybe it's not big news, but in these challenging times for cereal companies, attempts to turn the tide are at minimum interesting. Last week General Mills unveiled a new (or at least update… Read More
Kellogg's Sweet Dilemma
2017-12-11 05:45
One of the major problems facing the cereal industry today is the perception that many breakfast cereals contain far too much processed sugar. This has irritated health professionals, concer… Read More

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