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The Breakfast Bowl Blog


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Cereal! This blog is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives. The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.
2017-09-22 06:08
Big news in the cereal world today, as General Mills announced that they would be bringing back Trix with all the artificial flavors and colors you used to love, although no word yet on any… Read More
Eat Your Veggies ... At Breakfast
2017-09-21 07:09
This isn't a new topic, but one that deserves a fresh look.Recently, UK cereal maker, Dorset, introduced a new variety of muesli: "Gently Spiced Carrot & Apple." That's right, carrot. Th… Read More
Technology To Address Sugar
2017-09-14 05:09
Earlier this summer General Mills applied for a patent to reduce sugar in breakfast cereals, but without changing other important properties such as texture, appearance or bowl life. This is… Read More
Monsters And Other Seasonal Cereals
2017-09-04 04:02
This isn't new (it was actually announced almost a month ago), and it's hardly news (since it happens every year at this time), nevertheless, it's that time of year again when General Mills… Read More
Cereals That
2017-09-01 08:03
Today, cereals have to stand out in order gain attention among consumers. Typically, the approach is to make either fun cereals or those that are focused on health and nutrition. What if you… Read More
Krispies Art
2017-08-26 04:03
From time to time, I have highlighted various artists who have used cereal as their medium. Some of the creations have been amazing, but few have found a sustained niche in cereal art. Excep… Read More
Kellogg UK To Sell Cereal Advent Calendar
2017-08-03 06:02
Cereal lovers in the United Kingdom are excited this week, with news that Kellogg will be selling an Advent Calendar, as a special edition of its Variety Pack collection. That's 24 single-se… Read More
The Expanding World Of Cereal Lines
2017-07-31 05:34
Our recent report of interesting, new Post Shredded Wheat varieties was a good reminder of how the bulk of new cereals (not including limited edition one-offs) coming out today are extension… Read More

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