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The Breakfast Bowl Blog
Cereal! This blog is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives. The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.
2018-06-14 20:47
You may have noticed that things have been somewhat quiet here the last month or so. Besides life being extra busy right now, we are also working on an updated, revamped Breakfast Bowl site… Read More
2018-04-20 15:26
There was excitement in the cereal world last fall, when it was leaked that General Mills would be introducing a Frosted Flakes version of its highly popular Lucky Charms. As I noted upon it… Read More
Review: Goh-goh Granolas
2018-03-30 05:33
Last week I reported on the innovative new goh-goh cereals that only require added water because of the powdered milk in the single-serving cups. This is intended to be the ultimate in cerea… Read More
2018-03-23 05:46
One of the frequently stated reasons for the decline of cereal consumptions is the trend toward greater convenience among consumers. Pouring a bowl of cereal with milk seems to be too arduou… Read More
Is The Future Of Cereal In Flavor?
2018-03-21 06:29
The big question in the mind of cereal manufacturers and marketers is how to bring new life to a food commodity that no longer has the same appeal to consumers. We have frequently discussed… Read More
Copy If You're Lucky
2018-02-26 07:06
There are more exciting things to report on here than every time a cereal manufacturer changes a color, shape or marshmallow. That happens all the time, and for the most part is just gimmick… Read More
The Art Of Box Redesigns
2018-02-20 05:20
I have long argued that the box has been the most important aspect when it comes to breakfast cereal. No other food has been sold more on the basis of its packaging than with cereal, and the… Read More
2018-02-17 06:21
We all know that breakfast cereal is gradually losing its appeal among consumers. Sure, a large proportion of the population still enjoy a bowl most mornings, but increasingly, consumers are… Read More
Review: General Mills' Blasted Shreds
2018-01-31 06:36
This blog examines the significant news, trends and cultural impacts of cereal, so we rarely do actual reviews of the hundreds of brands and varieties out there. Nevertheless, every once in… Read More
The New World Of Cereal Mashups
2018-01-11 05:06
One of the big stories right now in the cereal world, first reported back in November, is General Mills' introduction of Frosted Flakes Lucky Charms in the past few weeks. This new product h… Read More

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