2022-02-01 11:48
We celebrated my father’s 87th birthday a couple of weeks ago. Last week during a routine check-up, his doctor told he and my mother that he is in the early stages of dementi… Read More
Blog Directory > Life Blogs > Digging For Meaning life Blog >
2022-01-25 10:08
I started taking guitar lessons a couple of weeks ago. It has been a humbling experience.
I am starting this journey at ground zero. The only other experience I’ve had with pl… Read More
2021-11-03 14:33
The other morning I walked by a photo of my two cherished cats, Sarah and Janie, who I’ve lost in recent years. This photo has been in my home office since I’ve had the girls, ye… Read More
2021-07-30 05:50
My 86-year-old father has arthritis in his back so badly that he cannot stand up straight. When I visited him this past weekend his back was more bent over than ever. And it had only been th… Read More
2021-07-06 06:34
Last Saturday morning I woke up at 7:25 without an alarm feeling no pressing need to meet any early morning commitment. As I took joy in the opportunity to linger in bed, I acknowledged the… Read More
2021-06-29 00:16
Last weekend I shared my first real meal with my parents since the COVID-19 outbreak fifteen months ago. It was a Mediterranean takeout lunch that we shared at the kitchen table which has be… Read More
2021-04-06 05:36
I grew up in a blue-collar family. My father immigrated to San Francisco, California from the European island of Malta when he was 17. He began a 40-year career as a longshoreman in his earl… Read More
2021-03-14 13:20
Twenty-five years ago I experienced the greatest betrayal of my life. I discovered that my husband was having an affair with a woman he worked with. I had begun to suspect that something was… Read More
2021-03-08 13:47
Last Saturday my husband Dean and I took a drive to visit a grocery store 22 miles from our home. I know that may sound crazy to drive so far for groceries, yet grocery shopping has become o… Read More
2020-11-28 12:20
Twenty-five years ago, I experienced the greatest betrayal of my life. I discovered that my husband was having an affair with a woman he worked with. I had begun to suspect that something wa… Read More
2020-07-28 10:40
Last week I picked up a book that has been on my bookshelf virtually unread for over 15 years. It’s a book that has reportedly sold over 35 million copies worldwide—A Purpose Dri… Read More
2020-07-14 11:03
It’s mid-July amid a summer unlike any I’ve ever known. Much of the state of California where I call home remains on COVID-19 lock-down. Nearly all of the social and recreational… Read More
2020-07-08 13:43
My husband Dean and I live in a condo that sits on a waterway in Northern California. The bird wildlife that surrounds us is incredible.
This summer as we’ve been sheltering at home… Read More
2020-06-23 14:39
One of the greatest lessons I’ve learned in my life is that challenging times are actually opportunities that can lead me to thrive in ways I would have never undertaken on my own… Read More
2020-06-17 15:10
Have you ever felt like you were stuck in a situation that you didn’t really like, but you couldn’t see that you had any options except to remain on that path?
I have.
And… Read More
2020-05-27 14:58
This past Sunday my husband Dean and I went down to my parents’ house to do some much-needed work in their backyard.
My dad is 85 and my mom 83. My dad has been suffering with bad a… Read More
2020-05-06 13:02
I have been a slave to the gym for the past 25 years. Although I was a runner for most of that time, I always kept a gym membership as a support system during cool and rainy weather.
I do… Read More
2020-03-25 15:00
It’s been a week now since the San Francisco Bay Area in which I live was put on a shelter-at-home order. While not all states have yet followed, communications I have had with colleag… Read More
2019-07-24 23:08
Expertise has named Inner Architect, a Google Marketing Partner agency, one of the 9 Best Pay-Per-Click (PPC) Agencies in San Francisco for 2019. A well respected and legitimate review site… Read More
2019-06-17 19:51
Published in 2011, the following document is Inner Architect’s in depth Twitter case study titled “Leveraging Twitter as a Prospecting Machine: Increasing Direct to Consumer Sal… Read More
2019-05-22 19:09
The following question is the key to your sales and I bet you don’t know the answer: What is the one skill successful CEOs, entrepreneurs, self-help gurus, leadership experts, super ch… Read More
2019-04-13 18:07
Social good is part of our work here at Inner Architect. Investopedia defines social good this way: “Also known as “common good,” social good can trace its history to… Read More
2019-04-01 23:57
What are the most popular social networks in 2019? According to Statista.com that honor goes to, the now monolithic, Facebook with 2.2 billion active users as of January 2019. The rest… Read More
2019-02-26 21:51
How do you know if prospective customers like your website? Your Google Analytics might provide some enlightening data about bounce rate, time on site, visitor behavior. But what do you real… Read More
2018-11-30 23:53
At Inner Architect we understand how difficult it is to be successful in business without a plan. You need a set of processes and a deep understanding of what you wish to accomplish. Knowing… Read More
2018-11-06 23:47
Marin County digital marketing agency Inner Architect, celebrating its 10 year anniversary, has produced $190,000,000 in new revenue for their clients since Q3 of 2016. As a Google Marketing… Read More
2018-10-30 21:25
How important is it for a marketing firm, with deep ties to the legal profession, to attend their local bar association functions? It is very important. We learned this lesson again at the M… Read More
2018-09-26 23:30
Inner Architect is a Google Marketing Partner Agency dedicated to supporting law firm marketing efforts. To this end, as Marin County Bar Association (MCBA) members, we participate in events… Read More
2018-08-22 18:34
The most important statistical prediction you must consider for the health and survival of your business is the following: 50% of all searches will be voice searches by 2020 according to com… Read More
2018-06-22 23:44
Are you tired of reading 2,000 word website pages, 1,000 word blog articles, or 100 page case studies on how to leverage a tactic to boost your company’s sales? Inner Architect is laun… Read More
2018-06-08 22:29
Before you read, browse, or bounce away from this article on Internet trends- give it a chance by reading the final paragraph titled: “No Conclusions or Conclusive Evidence – Jus… Read More
2018-06-06 23:17
I’m happy to announce that Inner Architect was invited to present at Marin Professionals on Monday June 11, 2018. Our presentation, Using Social Media to Land a Job, will provide a clo… Read More
2018-06-01 21:55
Please indulge me and take my one question test: What are lead response strategies?
Stop kidding yourself with that inner voice that is calmly telling you that everything will be alright be… Read More
2018-05-21 18:55
We are pleased to announce that Inner Architect CEO Susan Hanshaw and Principal Dean Guadagni were featured in the March 2018 issue of Plaintiff magazine for their piece “The Dangerous… Read More
2017-12-05 00:04
If you are a marketer or business owner utilizing pay-per-click (PPC) advertising then you understand a very real fact: PPC marketing has evolved over the past two decades supplanting the tr… Read More
2017-05-22 23:22
A vast majority of law firms today are rapidly increasing their investment in law firm marketing and lead generation services in the face of growing competition with other firms according to… Read More
2017-02-14 23:13
The average desk has 36 hours of procrastinated work on it. Let’s hope you’re producing at a higher rate.
Not Enough Time?
Management guru Peter Drucker says “Time is th… Read More
2017-02-14 22:26
It wasn’t the ridiculous job delivering balloons, in a clown suit, to couples in restaurants during my high schools years. Nor was it my job as a janitor for a local newspaper where I… Read More
2016-11-01 21:26
Inner Architect is happy to announce a new offering – live chat services.
Why do we want to provide live chat services? Because we have seen first-hand the impact live chat—or b… Read More
2016-04-07 23:53
Mobile marketing is opening up a whole new world for small businesses. Think about it. More people than ever are constantly connected online—either by smartphone, tablet or computer. T… Read More
2015-12-08 22:49
Why is your law firm not generating enough profits? Many law firms, from small to global sized multi-office giants, spend a small fortune in human capital and money on their ma… Read More
2015-12-08 07:24
I am very happy to announce that Inner Architect has earned the distinction of being a Google Partner marketing agency. The Google Partner badge, which is now proudly displayed on our websit… Read More
2015-12-05 00:01
Why is your law firm not generating enough profits? Many law firms, from small to global sized multi-office giants, spend a small fortune in human capital and money on their marketing progra… Read More
2015-11-11 19:27
“The marketing around asbestos/mesothelioma is among the most sophisticated undertaken by plaintiffs firms” –U.S. Chamber of Commerce Institute for Legal Reform
Inner Archi… Read More
2015-04-20 03:49
Last week I received an email from the manager of the fitness club I’d been a member of for 16 months. He thanked me for my feedback about why I recently canceled my membership.
Althou… Read More
2014-12-19 03:46
Doctors, physicians or other healthcare providers interested in leveraging social media networks for marketing specialized services must begin from ground zero: a marketing plan. A marketing… Read More
2014-12-03 03:20
As a fitness club owner or manager you know all too well the challenges to acquire and maintain a steady fitness membership retention. Not only are you up against the changing habits of yo… Read More
2014-09-24 03:09
In their ongoing quest for the best most relevant search experience for users, Google recently launched a new and relevant update tied closely to local search. As happens on occasion, Google… Read More
2014-08-22 01:57
What was once an underutilized feature on Twitter, ‘Favorites’, is quickly becoming a subject of experimentation. One of the original reasons for using the Favorites feature wa… Read More
2014-06-07 01:52
One of the most common problems I see when evaluating PPC click-through on an existing account is lack of oversight. Think about it. PPC campaigns are live. So is the reporting data att… Read More
2014-06-03 22:21
I think it is safe to say that law firm partners know they need marketing yet most don’t understand it and frankly, they have much more important work to focus on. So unless it’s… Read More
2006-06-07 11:16
It is not unusual in marketing that the most effective source for bringing in a large volume of new leads or new customers is also the most expensive. I saw it first while growing up in the… Read More
2006-06-07 11:16
Over the last couple of years we have seen data on organic keywords dry up as Google implemented their user privacy policy in October 2011. This policy results in the hiding of keyword… Read More
2006-06-07 11:16
Most of the companies we work with have the need to rank high in Google search results to be visible to new clients or customers. A couple months back we wrote about the increasing influence… Read More
2006-06-07 11:16
In the 1970’s attention referred to the time a person spent attending to another or focusing on a problem or solution. Our attention was not thought of as a valuable commodity but rath… Read More
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