There once was a time when using dating sites and apps was taboo, limited only to those without the balls to go meet people in person. That time is long behind us. If you’re single in 2015, you’re much more likely to get a sideways stare if you’re not using Tinder to meet dating prospects.

With well over one billion users in total – 10 million daily active users – and a soon approaching IPO, Tinder is one of the most popular and successful mobile apps to date. For singles, it allows users to scan through potential romantic interests on a mass scale.

In early 2014, I moved to a new city and used Tinder as an opportunity to meet new people. What’s more, I conducted an experiment and published my findings in a blog article, which proceeded to go massively viral. I embraced my sudden Internet fame, and continued to test with even more vigor. I published a book called TinderHacks, and have since helped hundreds of guys find success on Tinder.

It’s not rocket science, but a staggeringly large number of guys are struggling to get the results they desire. Unfortunately, many struggling men try one thing on Tinder, get no results, and decide Tinder doesn’t work for them. I promise you that Tinder works for everyone. You just need to put in the time to test and optimize your profile, based on your unique strengths and overall goals.

I want to help you showcase your best, most authentic self to potential Matches on Tinder. These 5 Tinder tips will absolutely help you get more matches, messages, numbers, and dates.

Optimize Your Tinder Profile For More Matches

Call it shallow, or superficial, or whatever you will, but there is no denying Tinder is driven by appearances. Users judge each other instantly based on a picture, and feel no regrets or repercussions for swiping left (to pass).

Your first profile image is the only thing a potential match will see when swiping through a stack of potential matches. Only after they click on your photo will they see your bio or other images. Most of the time, that never happens (or doesn’t happen until they match with you). They judge you based on your first photo, and decide whether to swipe right or left. This is not a bad thing, though. In fact, you can use it to your benefit, as long as you understand the game.

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