The Davines story

In 1983, the Bollati family founded Davines Group in Parma, Italy. We started as a research laboratory, producing high end hair and skin care products for renowned cosmetic companies worldwide. After a decade of honing its expertise, Davines Hair Care Company created its own line of products exclusively for salons.

Since the beginning, Davines focused on creating quality products that are scientifically engineered to work, and express their distinctive style and spirit. Quality to davines means having the freedom to create the best with careful attention to and respect for their environment, using high grade, natural ingredients, and applying scientific rigor to every product. Hair Care company Davines’s style is a reflection of our curiosity and openness to the world – different cultures, customs, and people that truly inspire us, and our Italian perspective of history and art, design and fashion, culture and lifestyle because it is their heritage and who they are. Davines have a love of all things that reflect simplicity and harmony because their beauty is always modern. While we’re in tune with today’s mood, we set out to create concepts and products that are destined to become classics with their timeless appeal.

They are courageously true to their feelings and ideas. Davines dares to do what they believe in. Rather than conforming to the mainstream, they choose to trust their own intuition and pave their own path. This allows davines the freedom to develop concepts and products that are original, authentic, and emotionally connect with people. Their work is a thoughtful balance of substance and style, nature and science, people and ideas. It is what enables them to create what they call, life-enhancing projects.

22 years later, the Davines community spans 56 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Although they continue to grow, with headquarters in Parma, Italy and New York, their roots are firmly planted in their beginnings as a family-owned research laboratory guided by the same desire for quality products with an authentic approach and timeless appeal. brand identity our style

Davines TIMELESS CONTEMPORARY

Simplicity, harmony and good taste never lose their appeal. On the contrary, their beauty is always modern. That is why Davines style, while in tune with today’s mood, is destined to become “classic” in the future.

PROGESSIVE ITALIAN The “Made in Italy” label has been synonymous with style and creativity for decades, and has created the international standard for design, lifestyle, care and craftsmanship, innovation and passion. At Davines, they are proud of these roots and want to continue to represent the positive worldwide association with “Italian made”.

MULTICULTURAL Italians have historically navigated around the globe. Continuing this spirit of exploration, we embrace cultural exchange through our global community. Our multicultural approach enables Davines to interact with different cultures, their varying views and distinctive customs. Davines products are inspired by the diverse arts, sciences and designs from around the world. It is what enables us to continually evolve alongside the ever-changing world we live in. our spirit

AUTHENTIC Davines are courageously true to it’s feelings and ideas. This allows them to embark on projects reflective of inner values and sensibilities, and gives davines the freedom to do what they believe in. Interior balance creates exterior beauty, not in a traditional sense, but of a self confident nature.

ORIGINAL In a mass-dominated market, Davines always searching for new, ingenious solutions. This leads them off the beaten path and exposes to the consequences of taking risks. But rather than conforming passively to the mainstream, Davines choose to trust instinctive sensibility and boldly pave their own path in order to explore new ways.

PIONEERING Davines trust intuition more than statistics as they feel the way through social, cultural, scientific and artistic phenomena. This results in a vivid imagination, enabling them to connect on an emotional level and give people what they desire even before they realize they desire it. brand identity our quality

FREEDOM TO CREATE Davines try to limit restrictions from the very start of the product development process. From concepts and formulations to packaging and design, they are open and willing to explore every angle to achieve unique and innovative benefits.

SCIENTIFIC RIGOUR While intuition, creativity and freedom are fundamental elements of great discoveries, a rigorous method is the essential foundation. To ensure Davines’s strict standards are met and their products keep their promises, Davines’s in-house research laboratories test every new formulation on real clients in internal test salon.

ENVIRONMENTAL CONSCIOUSNESS Promoting respectful consideration for Davines environment is their social responsibility as a company. Self respect, respect for the views of others and for cultural differences are also linked to this behavior since we all share the world we live in. Quality-certified ingredients, testing standards of the highest integrity and reduced harmful packaging are all testimony to Davines consideration and careful attention to the mother earth.

Davines Hair Care Products:

Davines Alchemic Line

Davines Glorifying Hair Care Line

Davines Natural Tech Hair Care Products

Davines Sun Care SU System

Davines Essential Hair care products

Davines For Wizards

Davines Defining Hiar Care Products