I’ve determined, with the help of my wife and Mastermind Group (Mastermind of Me’s) that my new strategy for outreach will be two simultaneous threads: 1) short blasts and 2) long form content.

The Social Media strategies will primarily focus on YouTube, TikTok, Twitter, and Instagram. I used to have a ton of icons rowed up across the top, but decided to stick with just the four. If you want more Devin Roy, I left them on the About page and the footer.

The long form content strategy will be…

1. Write a blog that matters… a tip to my younger self. Frequency is 1 every two weeks.
2. Get a quote from an esteemed person and make a blog header.
3. Post the header as an Instagram post.
4. Write the whiteboard for the YouTube.
5. Take some pictures of the Whiteboard.
6. Do a TikTok of the board.
7. Post TikTok to Instagram stories and SnapChat.
8. Shoot the YouTube video.
9. Edit it down to a tasty 5-10 minute video. Add the quote to the end.
10. Upload video to YouTube.
11. Create the YouTube thumbnail.
12. Create the title, tags, and description for YouTube.
13. Post the blog, including the embedded YouTube video, esteemed quote header and whiteboard pictures.
14. Make the YouTube video live.
15. Post to Pinterest the images: esteemed quote header and whiteboard graphics linked to blog, and YouTube thumbnail linked to the YouTube video.
16. Post the whiteboard graphic to Instagram.
17. Edit the video into a 1 minute promo clip both in landscape and portrait.
18. Upload landscape to Instagram feed.
19. Upload portrait to TikTok and then to Instagram stories.
20. Continue automated Twitter posts with actual graphics: Instagram and YouTube.
21. Make a long Twitter post with hashtags and thumbnail linking to the blog.
22. Pin the YouTube.

A couple notes… though it is a good idea to comment on related hashtag content before and after posting on social media, I may not have time to do all that. We’ll see…

My short form content…

1. Brainstorm three quick tips to my former self.
2. Shoot the three tips into three TikToks.
3. Additional ideas for #lifehacks and related hashtags may occur spontaneously.
4. Edit and post the video each day with caption text, filters, transitions, and some relevant and popular hashtags.

I know it would also make sense to turn these TikToks into a quick Instagram post. I’m not sure when or if I will start that, but Instagram certainly needs daily attention just like TikTok to be successful.

…well that’s about it.

One thing I canned was Reddit Q&A. Seems there really isn’t much to do unless I want to heavily involve myself in a pretty narrow interest group. That kind of defeats the whole thing of what I am trying to do here.

I have been researching how successful authors get started, as I would like to make a huge book of life advice, and none of the ones I saw used 3 years of social media and a blog to do it. But this is 2020. I think TikTok is going to blow up for me and fuel the other social media sources.

Maybe not, but it won’t hurt to try…

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