Online Giveaways are becoming the popular choice next to summits. But if you’re wondering why everyone is suddenly hosting (or participating in) online giveaways, here’s what you need to know.

They make money. Whether upfront or on the backend, they have the power to add to your bottom line. The ability to market to new subscribers again and again means you’ll continue to make money from your giveaway long after it’s finished.

Audiences love them. With the option to pick and choose a free gift from your curated contributors, it’s no wonder people are quick to register for online giveaways. And with the option to win prizes for some, people love to enter their name.

They grow your list. Yes, like any good giveaway, an email address is required for participation. Because you’re hosting a multi-person event, though, you’ll be in front of many more eyes than normal, which has the power to add hundreds or even thousands of new names to your mailing list.

They create long-lasting connections. While you might not have a lot of connections now, the contributors that participate in your giveaway will likely become long-term partners and friends. You’ll be able to reach out again and again with new product launches, JV opportunities, and other business building fun.

They offer an opportunity to give back. Got a charity or cause that’s close to your heart? Consider donating the proceeds from your event. It’s a great way to help others while growing your own business.

These are just a few of the many benefits of hosting an online giveaway. They really are a great way to grow your business, and while they can be a lot of work to plan and execute, they’re definitely worth the trouble.

And I am hosting the Best Year Giveaway in January and I am looking for contributors that are in the personal development world.

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