If you Google the title of this post (and my new book) “benchmarks are bullshit,” you won’t find many people arguing against this fact. Yet at some point in our lives, we all seem to forget this simple idea. It leads to unhealthy behaviors like getting stuck “in the rat race” and “keeping up with the Joneses.” But most of the articles on the Google front page deal with tech data. Not humans. My Book, Benchmarks are Bullsh*t (yeah, I censored the book title) is about humans. And the shit we can get mired in. Repeatedly. It’s meant to cut