British car manufacturer, Aston Martin has been named as the fastest growing automotive brand in the world in a new report published by valuation and strategy consultancy Brand Finance.
According to the Brand Finance report, the British car manufacturer made a profit for the first time in a decade, boosted by the Brexit-related devaluation of the pound. This allowed Aston Martin to continue to deliver a high-quality product, but at a lower cost to international consumers.
David Haigh, CEO of Brand Finance, commented: “Aston Martin is roaring back into the top ranks of luxury car makers. The brand is famed for offering a high-end product, and respected for the quality they deliver. Exploiting one of the strongest series of planned model launches in the sector, Aston Martin is now a darling for investors and a brand that Britain should be proud of.”
Ferrari maintained its position as the strongest car Brand in the world, leveraging its unique brand attributes to cement itself as a global icon of the industry. Mercedes Benz also overtook Toyota as the most valuable brand as a result of 24 per cent growth (up to $43.9 billion)
Electronic vehicle innovator, Tesla also recorded outstanding brand value growth over the last year, up from 30th to 19th and up 106 per cent to $5.7 billion. Volkswagen Group has the most valuable automotive brand portfolio with a valuation of $75.8 billion.
You can view the full list of the world's 100 most valuable automotive brand here