Having taken London by storm in September, the biggest caipirinha festival of its kind has left people wanting more
The inaugural edition of the London Caipirinha Festival, a mouth-watering event created to promote the infamous Brazilian cocktail, was a huge success.
The event, which was created and organised by VBRATA (Visit Brazil Travel & Cultural Association), was staged with the support of some prominent partners, including the Embassy of Brazil in London and several other media sponsors.
The London Caipirinha Festival is the largest annual Brazilian drinks and cocktails competition in London, designed to stimulate interest in Brazilian gastronomy and, more specifically, promote cachaça to the British market.
The competition took place over a period of 10 days, from 5 – 17 September, and encouraged Londoners to visit the 19 participating bars and restaurants and, having sampled their respective entries, vote for their favourite cocktails. The public votes, cast on the festival website, carried a 50% weighting of the final scores, whilst the remaining 50% was determined by an expert jury, members of which visited each establishment in turn to assess their entries and services.
Some of the main outcomes of the London Caipirinha Festival 2017
- 19 participating bars and restaurants
- 578 members of the public casted their votes over the 10 days
- 3 bars launched specific caipirinha menus
- 2 bars established partnerships with cachaça suppliers following their participation in the festival
- 4,000 people followed the festival via social media
- 54 news articles were published in the British and Brazilian media
- a new market for cachaça was established in the UK
- a new standard was set for caipirinhas amongst the British market
The table below lists the winners of the London Caipirinha Festival 2017
| WINNER | CATEGORY |
| Made in Brasil | London’s Best Caipirinha (2017’s Champion) |
| Temakinho Soho | London’s Best Fruit Caipirinha (Mango) |
| Made in Brasil Boteco | London’s Best Exotic Caipirinhas (Banana & Cinnamon, Raspberry & Chilli) |
| Las Iguanas Spitalfields | London’s Best Caipirinha Menu (Variety of options) |
| Abelha Cachaça | London’s Best Cachaça |
| Leandro Paganini (Salsa Bar!) | London’s Best Caipirinha Bartender |
| Temakinho Soho | London’s Best Brazilian Bar Decor & Design |
| Bistrô Requinte | London’s Best Brazilian Food and Restaurant |
| Temakinho Soho | London’s Best Brazilian Culinary Fusion (Japanese & Brazilian) |
| Café Pacifico | London’s Best Bar and Restaurant Customer Service |
| The Light Lounge | London’s Best Caipirinha Innovation (Cucumber Caipirinha) |
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