Damn has certified Kendrick Lamar's spot at the top of the game, and based on the latest sales projections, he's about to reach new heights as an artist. The latest Album for K-Dot is expected to debut as the No. 1 album on the Billboard 200 chart and pass Drake's More Life by having the biggest first week of any project in 2017.
More Life set the 2017 bar for first-week sales after moving 505,000 Equivalent units in its first week, but Damn is currently on pace to move between 530,000 and 550,000 equivalent album units in its first week. It's also expected to set a new high for traditional album sales in a week, as Kendrick is currently on track to move 330,000 traditional units in week one, which would beat the year's high set by Ed Sheeran's Divide with 322,000.