Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

Apple's iMessage Economy Is Already Big Business

Apple's iMessage Economy Is Already Big Business



This holiday season, Apple is expecting record sales for new iPhones. In order to encourage developers to create messaging products for iOS rather than Android, the company unveiled a radically overhauled version of its iMessage platform this autumn. And for developers, the new iMessage is turning into an easy way to attract customers.

According to mobile research firm SensorTower, JibJab, a 17-year-old sticker and online card company, saw 1,500% download growth in the week after iOS 10, which included the overhauled iMessage platform, came out in September. In the new iteration of iOS, iPhone and iPad users can download stickers, emojis, and other graphics directly from Apple’s App Store. By creating a platform for users to quickly download new graphics for their messages, Apple also created a whole new marketplace for intrepid app makers.

Greg Spiridellis, JibJab’s CEO, has profited from that new marketplace handsomely. As he puts it, "I was waiting for the new iMessage—it was like Christmas in Cupertino."

JibJab makes money both from its freemium app (which requires a paid membership for features beyond GIFs, stickers, and avatars) and audio-enabled e-cards that let users insert their own face into kooky animations. Although the company declined to discuss its financials in detail, it says it has over 1 million paid subscribers overall.




This post first appeared on News Buster Pro, please read the originial post: here

Share the post

Apple's iMessage Economy Is Already Big Business

×

Subscribe to News Buster Pro

Get updates delivered right to your inbox!

Thank you for your subscription

×