- Branding and retail focused to capture large share of $8.7 billion Canadian recreational cannabis market
- Developing chain of branded retail cannabis dispensaries – just announced new retail store concept
- Intends to establish a significant retail footprint in the Canadian recreational cannabis markets
The laid back Hawaiian lifestyle is the envy of the world. Surfers and sun worshipers enjoy life and, for decades, have relaxed with ‘choom’, the local name for marijuana. Now a company, Choom (CSE: CHOO) (OTCQB: CHOOF) is bringing the spirit and lifestyle of Hawaii to Canada. Choom is a high-quality hand-crafted cannabis brand created exclusively for the Canadian recreational market. Headquartered in Vancouver, British Columbia, Choom intends to become a recognized market leader in reaching the Canadian cannabis consumer by developing a chain of branded retail cannabis dispensaries in strategic Canadian jurisdictions.
Choom retail stores will provide discriminating cannabis consumers a unique, modern environment, as well as a welcoming atmosphere for curious neophytes. Cultivating an exceptional consumer experience is an essential segment of Choom’s overarching retail distribution strategy. A strong retail identity and powerful branding will set Choom apart in a newly launched national recreational cannabis market.
To bring the Choom vibe to life and create exactly the right image, environment and experience, the company just announced its new retail store concept design and engaged a design team responsible for some of the most recognized retail environments in Canada (http://ibn.fm/Gx98n). In a news release, Juli Hodgson, president of Hodgson Design Associates, stated, “We wanted to create a retail experience for Choom that measured up to stores in any industry. We wanted to be able to translate the brand into a welcoming physical and operational environment. Immersive store design will be critical to retail success in an industry destined for explosive growth”.
The company is led by a successful, seasoned professional. Chris Bogart, president and CEO of Choom, has over two decades of international experience in capital markets. Bogart has been directly involved in multiple operating companies, active in M&A and equity financings, and has raised in excess of $100M for public and private companies. Bogart was a co-founder of InMed Pharmaceuticals (CSE: IN) and a co-founder of Magnum Uranium, which was acquired by TSX-listed Energy Fuels.
Excited about Choom’s latest developments, Bogart commented, “As the Canadian market approaches a new cannabis recreation marketplace, meeting consumer perception and choice with social credibility will be key.”
The legalization of recreational cannabis is slated for July 2018 in Canada, and licensed producers are vying for retail recognition in preparation for the expected tsunami of recreational demand. For the majority of cannabis companies, retail distribution is almost an afterthought, but branding and retail positioning will be paramount in capturing an out-sized share of the estimated $8.7 billion annual recreational marijuana in Canada. By cultivating an exceptional consumer experience, Choom intends to establish a significant retail footprint and also become a recognized leader in the Canadian recreational cannabis markets.
For more information, visit the company’s website at www.Choom.ca
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