As the digital landscape rapidly transforms banking, some local banks and credit unions have struggled to keep up with the times.

But not Magnifi Financial. This credit union, which was founded in 1939, has a digital-first approach to serving its customers throughout the United States.

Here’s what you need to know about Magnifi Financial.

What Is Magnifi Financial?

Magnifi Financial is a credit union that serves residents of Minnesota, Wisconsin, and North Dakota. It offers business banking for small businesses as well as consumer checking, savings, mortgages, car loans, and credit cards.

Originally called Central Minnesota Credit Union, the company has expanded through acquisitions and re-branded as Magnifi Financial in 2022.

What Does It Offer?

As a full-service credit union, Magnifi offers dozens of accounts, loans, and services. Below we highlight some of the major banking categories.

Checking Accounts

Magnifi has four different checking accounts including a youth checking account, a free checking account (with no monthly fees), e-Checking ($5 monthly fee unless you maintain a $1,000 balance), and relationship checking accounts. 

While Magnifi has generous service options (such as the ability to block overdrafts from your account), the schedule of fees for checking accounts is nothing amazing.

Savings Accounts and CDs

Magnifi offers a range of savings products including high-yield savings accounts, CDs, and money market accounts. Yields on accounts typically vary by the amount in the account. In addition to savings products for adults, Magnifi has youth savings accounts and CDs.

The rates at Magnifi aren’t the most compelling in the market, but it has some unique savings programs that can help people jump-start their savings goals. For example, a My Goal savings account earns a higher yield than a standard savings account at Magnfi. The downside is that this account is only eligible for higher yields for one year before it converts to a standard savings account. 

The company also offers the “WinCentive'' savings account that offers opportunities to win cash when you regularly deposit money into your account.

The myriad savings products help you automatically save more money. This is one of the keys to helping you build wealth without trying too hard.

Consumer Loans

Whether you need a mortgage, a reward credit card, a car loan, or a HELOC, Magnifi Financial has you covered. The 9.9% interest rate on Magnifi’s Platinum credit card is a competitive rate by credit card standards. 

While avoiding high-interest debt is ideal, the Platinum credit card might be a good one to keep as an emergency card. Magnifi also has competitive rates on auto loans, RV loans, and personal loans.

Many of Magnifi Financial’s home loan products are designed for people living in rural areas who may qualify for agricultural or USDA loan products that aren’t available in urban environments. If you’re looking to build, buy or remodel in a rural area, Magnifi Financial may have a good loan option for you.

Business Banking

Magnifi offers a full suite of business banking services for small business owners ranging from side hustlers to farmers to entrepreneurs. It is especially focused on issuing credit to small business owners and farmers through SBA loans, business credit cards, and other forms of financing.

While Magnifi offers reasonable business and agricultural checking accounts, the fees on the accounts can be as high as $40 per month. We recommend checking out some alternative business bank accounts before committing to checking at Magnifi.

Wealth Management

Magnifi Financial offers a range of financial planning and wealth management services. The company’s brokers manage assets, provide tax and retirement planning, and sell insurance products (including life insurance and long-term care insurance). 

Some of the financial advisors are Certified Financial Planners while others are brokers or licensed insurance agents. In general, when you’re looking for financial advice, we recommend seeking fee-only financial planners who can provide ongoing services for a reasonable fee.

Are There Any Fees?

Magnifi Financial charges interest and fees on its various loan products. The exact rates you’ll pay depend on your credit score and other factors. Magnifi also charges monthly fees for its eChecking account and most of its business checking accounts unless you meet certain banking criteria. 

Meeting the stringent criteria can be difficult, so most members should count on paying monthly fees unless they keep high balances in their business and personal checking accounts.

How Do I Contact Magnifi Financial? 

Headquartered in Melrose, Minnesota, you can receive personal customer service at any of Magnifi’s branch locations. 

How Does Magnifi Financial Compare?

Magnifi Financial is a full-service credit union and fees on its checking account products are higher than some of the best checking accounts. However, its loan rates are competitive.

If you’re willing to pick accounts a la carte, you can certainly find better checkings, savings, credit cards, and loans. Since Magnifi discontinued its high-yield checking, you may want to check out Blue FCU, which offers an attractive option. 

For high-yield checking, Juno offers a 5.00% APY on checking account balances up to $10,000. 

If you are looking to open a CD, Magnifi offers average rates, with their highest being Boom! Certificate at 3.05%, which is a youth account designed for those under the age of 19. 

For CDs with a competitive rate, look into American First Credit Union, which offers a CD with a 4.50% APY as well as a money market with a 4.15% APY
.