About Centareum

Centareum is a decentralized proximity-based mobile Marketing platform built on top the Ethereum Blockchain platform connecting brick and mortar retailers with consumers on the open web with very minimal transaction cost. The platform enables retailers to both advertise and interact with consumers on a single platform. In the near future, it will also facilitate the creation of a global marketing network by empowering various entities to build multiple applications on the platform using decentralized application. The DApps on Centareum are powered by the ERC-20 smart contract. Centareum is an open protocol that powers the creation and promotion of marketing content to consumers without any intermediaries. The protocol provides the network with five essential systems.

Basic Information

Deep Analytics Get Customer profile, buying pattern on your store and Customer specific.

How To Does Work

Retailer

• Retailer log-in to the App
• Takes Picture of the Products
• Defines Promotion, Time and Demography
• Promotions delivered to Right Customer
• Receives Payment and tracks Accounts

Customer

• Registers on Decentralised Application
• Enters broadcasting zone
• Receives the Right Promotion
• Makes payment and receives Reward Points

Why should customers go for it

Reduced price

Get true value deals from the Retailers, as they spend 99% less on marketing compared to the conventional methods

Monetise

Monetise on sharing your buying behaviour with other Retailers.

Real-time verified deals

Get real-time ads from verified Retailers.

Customised Rewards Points

Get offers tailor-made for you.Browse through offers around you. Make purchases & get rewards all on one platform.

Make your crypto spendable

Use Centa Dollar, Bitcoin, Ether & any other Cryptocurrencies to make payments any place and any time.

Problem

More than 91% of retail sales still take place in stores all across the world according to business insider, growing at a CAGR of 3% as of 2016[1]. Despite such huge potential, in the current offline market retailers still have limited options to increase their sales. In 2017, traditional retailers have closed more than 5000 stores in the US
alone because of the growth of online shopping and falling foot traffic.[2] This is expected to continue with the rapid rise of platforms like Amazon, Alibaba, and many others.

Solution

Centareum is an end-to-end decentralized proximity-based mobile marketing platform that efficiently connects retailers with the customers in their region of interest, bridging the gap between online marketing and offline purchasing at brick and mortar retail stores. It captures and provides previously unavailable data such as; live shopping trends, real-time customer conversion, un-accessed data such as overall customer profile and consolidated retailer promotions to retailers, and other ‘brick and mortar’ businesses through its Blockchain and AI-powered proximity marketing network.

Growth of Technology

Brick and mortar stores have been innovated to create their brand awareness, improve sales and retain those customers for decades. The last few decades saw some of the major technological revolutions, thus helping these brick and mortar stores reach a larger audience.

Centareum backend features

Centareum is a decentralized proximity-based mobile marketing platform, made to provide real-time, low cost ad creation, with deep analytics for brick and mortar stores.

Performance similar to a centralized system

It is important that the current system gives the same performance as the centralized system; i.e., reduces latency by retrieving data from the nearest nodes and/or increase speed manifold by retrieving data in parallel from the fastest nodes. Centareum uses mix of on-chain, off-chain and private Blockchain protocols to get the desired performance metrics.

Security

All user registration on Centareum platform is done with a KYC and AML; and the public and private key is given to the user, but only the public key is stored on the decentralized database.

Smart Contract

According to the smart contract created by the Centareum platform, each ad is like one transaction. When the business publishes an ad on the Blockchain; it gets verified by the smart contract before being pushed to the customers. Each smart contract will have elements such as name, demography of targeted audience,
geography of ads, promotion and image which once validated by a smart contract goes to ML for further processing.

Centareum use case

Moley uses Centareum DApp which has a three-step process to start your mobile campaign in less than three minutes. Login to Centareum DApp –
● Take a picture.
● Enter Demography of the customer and your broadcasting area.
● Publish the ads. The ad validation process takes 5-10 minutes.

Platform

The Centareum platform is a decentralized marketing platform that allows retailers to join, publish their products for sale. It enables consumers to get relevant promotions based on AI and 4R.

The Centareum roles include:

● Centa token creation and the token launch to fund development and expansion.
● Establishment of a decentralized, fair and secure model for order execution.
● Development of smart contracts to run the ads, payment and fulfillment process.
● Creation of an effective incentive model for all parties to join the Centareum ecosystem.
● Development of an active marketing campaign to ignite initial traction.
● Carry out promotions and loyalty/rewards campaigns, and get Centareum feedback from customer.
● Elaboration of the ecosystem’s regulatory aspects.

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