2019-04-23 20:30
Traditionally, the only indicator for the level of quality of a health or cosmetic item was price. If something has a higher price tag, it must have better results. Social media completely u… Read More
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Learn eCommerce design, development and optimization best practices, plus find our latest company news and client updates.
2019-04-23 00:09
Overcomplicated website layouts and designs can quickly take a turn towards cluttered and confusing customer journeys. In fact, 40% of shoppers will stop engaging if they find the online sto… Read More
2019-04-10 15:39
Magento’s ecosystem is unlike any other in ecommerce, with its 800+ technology partners, 350 systems integrators, a community of over 315k developers, and over 4,400 extensions in the… Read More
2019-04-04 15:26
Blue Acorn Commerce & iCiDIGITAL CX Analytics merge to create Blue Acorn iCi
Immediately acquires BrandShop to pioneer first-of-its-kind Digital Customer Experience company for Fortun… Read More
2019-04-01 21:48
Which verticals do you think consumers spend the most time researching products? Fashion? Beauty? Technology? Your first guess might be fashion or technology. Fashion consumers need to deter… Read More
2019-03-21 20:10
We’re way past simply putting products in front of consumers and crossing our fingers that they will choose our product over a competitor. It’s all about providing personalized… Read More
2019-03-19 17:02
In the past, a brand’s ecommerce strategies required a tradeoff between mass reach and a focus on customer segmentation. Luckily, advances in content management and digital marketing t… Read More
2019-03-18 19:50
Today’s consumer: they want it and they want it now. But what is “it?” And how do they want it? Ken Cassar, Principal Analyst and VP at Rakuten Intelligence, Piers Fawkes… Read More
2019-03-14 19:18
Ever wonder why random search terms come up in your report with no rhyme or reason? For example, you’re a clothing company, but “Paris Hilton” keeps coming in your search r… Read More
2019-03-13 13:36
The youngest millennial is entering college, with the oldest nearing 40 years old. They spend less time watching TV and more time on YouTube, they prefer blogs over magazines, and of course… Read More
2019-03-06 22:51
You know what they say, there’s a time and place for everything. After attending the Selling on Marketplaces session at ShopTalk, it became clear that brands are finding a strategic ti… Read More
2019-03-04 22:47
The opening remarks of the ShopTalk Day 1 Keynote set the stage for the rest of the conference: the systems and strategies that today’s retailers and brands are implementing are design… Read More
2019-02-21 08:15
Product registration isn’t exactly the sexiest ecommerce topic, but it’s how brands capture millions of customers who purchased their products through retail channels. Once only… Read More
2018-05-01 13:10
For items like shirts and pants, shoes, paper towels, and dog food, it’s easy for companies to pack it in a standard box with common packing materials and send it off to UPS or FedEx f… Read More
2018-04-19 15:06
On May 25th, the General Data Protection Regulation (GDPR) takes effect and European regulators will begin cracking down on how companies are treating European Union (EU) citizen data. Despi… Read More
2018-04-16 21:09
What do Steve Wynn, Jamie Foxx, and Rocky the Squirrel all have in common?
They’ll all be in Vegas next week for one of the most epic ecommerce events of the year! Magento Imagine is b… Read More
2018-04-13 20:27
In honor of Magento’s tenth anniversary, we asked a few members of our team to share their favorite memories over the years.
Dedric Guest, Director of Development
“My favorite Ma… Read More
2018-04-04 13:56
The sure-shot way to create relevant emails is segmentation. This is because segmenting your list according to their activity enables you to discover groups of people who have similar intere… Read More
2018-03-08 17:10
It’s that time of year in our industry: trade show season. For the next few months, thousands of ecommerce thought leaders, marketers, analysts, and vendors will flock to Vegas on a bi… Read More
2017-12-04 17:48
With massive data breaches being announced seemingly every week, the threat of online fraud looms larger than ever for e-commerce merchants.
But while the bad guys are upping their game with… Read More
2017-11-28 14:14
The following is part of a Blue Acorn series devoted to the furniture industry. Download the full “2017 Furniture Ecommerce Report” here.
The most notable favorable demographic t… Read More
2017-11-14 08:00
Blue Acorn was one of the first organizations to get trained on M2 in the first offering of their training classes. We invested countless hours to learn the platform very early on, and we we… Read More
2017-11-09 14:43
Each year ecommerce teams set a new goal to achieve not only a specific revenue level, but also maintaining and growing against their key metrics from previous periods. For many, that means… Read More
2017-11-07 04:00
Each year before the holidays hit ecommerce brands and retailers brace for the large increase in foot and web traffic. For ecommerce brands in particular, any time something impacts the load… Read More
2017-11-02 13:55
First impressions matter, and for ecommerce brands, shipping is the first physical impression your online customers have with your brand. The holidays heighten the stakes of this first exper… Read More
2017-10-31 16:10
Last week our team attended Opticon 2017. Here, we’ve gathered the team’s thoughts on the biggest announcements and feature updates.
#1 Program Management
The announcement: Optim… Read More
2017-10-25 13:06
It’s that time of year again, the holidays are upon us. For many, it’s time of joy and excess cooking eating, but for those of us in the ecommerce and retail world, we know it&rs&hell…Read More
2017-10-18 13:30
November is nearing, kids are working on their holiday wish list, and retailers and ecommerce brands are primed and ready for the busiest time of the year. That’s right, Black November… Read More
2017-10-06 03:00
In less than three years the global B2B ecommerce industry is set to exceed $12 trillion, more than twice than what it was a decade ago. From wholesale to manufacturing to retail, B2B has… Read More
2017-10-05 16:03
Over the years Blue Acorn has had the privilege to work with some of the most iconic brands in their respective industries. From Insect Lore’s butterfly kits to Vermont Teddy Bear&rsqu&hell…Read More
2017-09-28 00:25
70% of Enterprise customers use Magento for either solely B2B or hybrid B2B/B2C commerce and Forrester predicts B2B ecommerce sales in the US to reach $1.13T by 2020 representing 12.1% of al… Read More
2017-09-21 04:00
As retail slows and new brands emerge, nobody should be surprised that the resulting industry growth is shifting online. For beauty brands, the same trend can be seen, which is backed by a F… Read More
2017-09-18 01:20
Ecommerce is set to disrupt the B2B world in a big way, and Forrester and Frost & Sullivan have the numbers to prove it. In the next few years, specifically 2020, the B2B industry in the… Read More
2017-09-14 01:00
The time has come. Your organization is ready to make the switch to a new ecommerce platform, and you even know which one you’re ready to invest in. Regardless of the platform, this ty… Read More
2017-09-13 07:40
If I’m making a sale to another business, I want to understand and speak to the needs of their company. That way, I don’t waste their time with content that falls flat. That&rsqu&hell…Read More
2017-08-24 01:00
Every day, in pursuit of more online revenue and simpler processes, brands begin the labor-intensive process of a cut-over. In doing so, they not only invest time and money, they risk everyt… Read More
2017-08-23 19:04
If you’ve been testing for a while, you might have realized that the results of successful tests have an expiration date. Customers change their needs constantly, and if you’re n… Read More
2017-08-08 16:47
Launching a new version of an ecommerce website is no easy feat, especially if it’s an entirely new design. It takes time, as well as a great deal of strategy and planning. When it all… Read More
2017-08-02 17:36
A while back, I wrote about some of the difficulties of designing before you find a partner for development work. I have no interest in starting a war between digital and branding agenc… Read More
2017-07-24 13:16
What’s the difference between a regular steak and a memorable steak? We’ll give you a hint, it has to do with your smartphone. Recall back to the first time you had a really amaz… Read More
2017-07-21 19:23
Invest in a custom solution or focus on simplicity?
Work with an extended deployment cycle or have rapid deployment?
Have flexibility to grow and scale or risk running up against a wall?
The… Read More
2017-07-20 13:58
Mom and Pop stores, once the bread and butter of the retail world, are all but becoming relics of a former time. As large retailers and big box stores sprawled across the country, undercutti… Read More
2017-07-19 12:42
One thing is constant, and that is change. We already know that ecommerce is typically fueled by technology and how much of the market adopts it–hello mobile revolution–but what… Read More
2017-07-13 13:01
Physical retail stores are closing at a record pace all while giant brands such as Amazon and Walmart are expanding their digital footprint. Of the largest retailers, they too are shifting t… Read More
2017-07-11 15:05
In today’s world, ecommerce boils down to nothing more than a web-based shopping portal that is designed for various screen sizes. This is primarily due to consumer-driven behavior tha… Read More
2017-06-30 13:23
Only time will truly tell us what technology will be in play in the year 2037, but until then it doesn’t hurt to get a little imaginative about some of the possibilities. While virtual… Read More
2017-06-29 15:45
Do you know someone who doesn’t get why they should pay for Magento Commerce (formerly known as Magento Enterprise), when they could use Magento Open Source (formerly know as Magento C… Read More
2017-06-27 13:11
If we told you that by 2027 humans wouldn’t be driving anymore, never had to touch a dollar bill, or would be willing to cut off an arm for an electronic one, would you call us crazy?… Read More
2017-06-22 18:44
Today, we are excited to announce the launch of Mitchell Gold + Bob Williams on Salesforce Commerce Cloud. Largely driven by their values, cofounders Mitchell Gold and Bob Williams incorpora… Read More
2017-06-20 14:07
Technology plays a primary role in how retail and ecommerce function today. What once took up excess time for consumers to travel to a store, navigate aisles, and compare item-by-item based… Read More
2017-06-12 00:02
There are a lot of processes and tactics you can use to create a persona program, but this IRCE presentation provided a beginning-to-end strategy for getting started. If you’re not doi… Read More
2017-06-11 02:46
Most enterprise businesses have no single source of truth for marketing. Executives rely on a different set of reports than their teams (BI, DataMart, financial reporting). For every great b… Read More
2017-06-09 19:07
Ben Babcock, Director of Research at Jet.com, has a long history in the retail space and provided some examples of how to use the discusses technology in the real world. Before Jet, he was c… Read More
2017-06-08 20:19
Unpredictable, charismatic, intimidating, and fun. After this session, Barbara Corcoran (real estate mogul and Shark Tank investor) makes my list of dream dinner guests. If you get a chance… Read More
2017-06-08 19:37
Jason Roussous, VP of marketing and ecommerce at Unites States Gold Bureau had a few key takeaways. First, if you make dramatic changes to the IT/Marketing structure and responsibilities, th… Read More
2017-06-08 19:32
Mike Zhange is the VP of Ecommerce, Digital Marketing, and Innovation at Land’s End. It’s not uncommon to misunderstand or overanalyze an ecommerce term, and Zhange provided atte… Read More
2017-06-08 19:24
Jose Niño is the VP of ecommerce and digital marketing at Perry Ellis International, a brand with $3.3B in global retail sales with 24 global distribution offices. After impressing hi… Read More
2017-06-08 19:01
I’ve spent hours of shuffling down through the aisles of Sephora, until my girlfriend has asked me my opinion of every color of every lipstick and nail polish. Today, it’s me cha… Read More
2017-06-06 19:57
In the past 5 years, a great deal of new technology has emerged, but how much of that will truly be adopted by the industry through 2022? Many brands are resistant to change, especially when… Read More
2017-05-30 14:06
IRCE may be the best place to evaluate the latest ecommerce technology companies. In addition to the 10,000 people who attend, almost 600 vendors can be found in the exhibition hall, and the… Read More
2017-05-25 14:55
What a conference! I successfully navigated my first Salesforce XChange experience. After many hours of standing and sitting through keynotes, talking with other partners and retailers, and… Read More
2017-05-19 17:01
Earlier this year, Google drew a line in the sand, officially marking 2017 as the year of mobile first. Between indexes focusing on mobile experiences and mobile traffic accounting for more… Read More
2017-05-16 19:58
Blue Acorn today announced it has been named the recipient of the Salesforce XChange Partner Award for Sales in recognition of outstanding contribution toward business growth, technology inn… Read More
2017-05-10 09:04
Earlier this week, we launched our new website. We’ve added a number of new design elements and updated our logo, but the rebranding goes deeper than that.
In addition to styling, you… Read More
2017-05-09 19:59
It’s hard to believe three years ago we were at XChange, finalizing the selection of our second eCommerce platform- Demandware. The Blue Acorn team, similar to many merchants visiting… Read More
2017-05-04 20:29
Over $2.14 trillion dollars will be spent online in 2017. With this number steadily climbing each year, brands are constantly searching for ways to strengthen the online shopping experience… Read More
2017-05-04 13:55
Last week, the Blue Acorn team went to Las Vegas for Bronto’s annual Bronto Summit. Last year was not only my first Bronto Summit but my first show since joining the Blue Acorn team. I… Read More
2017-05-02 16:10
Last week, the DIG SOUTH Innovation Conference (Icon) descended upon the beautiful Charleston Gaillard Center for three days jam-packed with interactive-focused content. With a lineup of pre… Read More
2017-05-01 14:36
Thinking you should hire a branding or design agency to design your next site and then hand off to a digital agency for development? If you haven’t committed to the idea 100% yet, it m… Read More
2017-04-28 18:01
As a consumer-focused brand, your customers are your best advocates. Whether you sell t-shirts, beds, or even camping gear, the experience you produce can turn a customer into an extension o… Read More
2017-04-18 19:21
Magento. I’ve spent countless hour tinkering in the admin, managing development on the platform, and touting its flexibility and passionate community. However, I’d never experien… Read More
2017-04-13 16:45
Blue Acorn is headed back to Las Vegas! We’re ready for another round of sparkling lights, networking parties, educational seminars, and … dinosaurs? Bronto is at it again, and… Read More
2017-04-13 12:33
Still in its infancy, B2B ecommerce is ramping up not only for brands that see the need to invest in it, but the largest ecommerce platforms are starting to throw their solutions into the ri… Read More
2017-04-03 14:48
It was 2008, and the divide between my work and my passion was growing. By day, I consulted and implemented CRM for enterprises across the southeast. By night, I was selling wares online, a… Read More
2017-03-30 04:10
Magento’s Imagine Conference is often called ‘legendary’ for many reasons. Whether it’s the unique ‘charm’ of Las Vegas, the anticipation of new product l… Read More
2017-03-23 21:34
Happy birthday to Blue Acorn’s CEO, who’s aging-up celebration I partially hold responsible for the tardiness of this report, although I won’t delay you any further. Here a… Read More
2017-03-21 18:32
Consumer confidence is paramount to conversions. A site must be secure, in most cases the user has some familiarity with the selling site, and a great user experience helps move them through… Read More
2017-03-21 02:15
Vegas has extended it’s small golden hand out to the ecommerce community this week. To remind us we’re in Vegas, the exhibition hall is filled with jugglers in leotards bumbling… Read More
2017-03-07 14:29
Q1 is coming to an end, and with it only a few holiday opportunities that drive an increase in revenue or promotions. Fortunately this also means that the holiday hangover period is official… Read More
2017-03-02 16:27
In just a few weeks, the hot sun shining over Las Vegas will beam down upon the pale and smiling faces of an encroaching army of office-dwelling ecommerce merchants. These troglodytes will h… Read More
2017-02-17 14:00
Attracting customers with sale after sale might have some negative effects. If you run sale after sale, have you noticed any signs of this happening?
Lowering your perceived value
Conditioni… Read More
2017-02-16 14:22
As busy ecommerce professionals, it’s not always easy to fit in time to stay abreast of the latest changes and trends in our industry. From blogs, to newsletters (hey, we have one of t… Read More
2017-02-02 19:21
As the first month of 2017 comes to an end and (hopefully) most of the holiday hangover from the largest retail and commerce sales period of the year has worn off. It’s February, and V… Read More
2017-01-26 18:00
Gen Z (also known as the iGeneration, among other names) is a hot topic in commerce these days – everyone is racing to discuss what they’re watching on YouTube or how we should b… Read More
2017-01-18 14:32
Gray Thursday, Black Friday, Cyber Monday – these are all common shopping holidays known to drive some of largest amounts of revenue. Over the past few years, these days not only began… Read More
2017-01-17 10:00
Another year complete, and another year ahead. Throughout the calendar year, most online retailers expect to devote a certain number of days each month to promotions. But how far out you pla… Read More
![Who Behind The What: Holiday Buying Personas [Infographic]](https://cdn.blogarama.com/images/posts_thumbs_site_id/713/71342-377807656.w320.jpg "Who Behind The What: Holiday Buying Personas [Infographic]")
2017-01-12 14:54
Each year as new sales records are broken we gain a clearer perspective on the volume of goods purchased online. From emerging tech to fashion, it’s easy to gain an understanding of th… Read More
2017-01-11 12:10
When I was an ecommerce and purchasing manager, I spent a lot of time on brand and pure play sites. The most memorable sites for me were the brands that made me cringe every time I had to pl… Read More
2017-01-05 15:50
In the 90s, you could navigate to almost any site and there would be some sort of popup that would open up an entirely new window, often an advertisement. Eventually, consumers became overbu… Read More
2017-01-05 13:53
Logging into your typical business-to-business commerce site is like a step into ecommerce days forgotten. These stripped-down, circa 1990 Honda Accords are made to get you from here to ther… Read More
2017-01-02 12:10
During my five years as a purchasing manager for a retail sporting goods company, I became very frustrated with the lack of technology or innovation offered to me by the brands carried in ou… Read More
2016-12-30 15:48
In 2016 we saw growth, new and returning awards, new site launches such as Vermont Teddy Bear Company and Kansas City Steaks, and more cold brew coffee and LaCroix than is likely healthy. As… Read More
2016-12-26 04:01
Maintaining your site is never free, whether you manage it internally or externally. Outsourcing to an agency makes the costs concrete (and sure that’s scary). Often times, when people… Read More
2016-12-19 14:36
If you’re an ecommerce manager, you probably have a lot of people knocking on your door all the time. Whether it’s someone from the call center, accounting team, marketing, or IT… Read More
2016-12-19 05:01
During the sales process, we’re often called upon to not only set expectations of what something will cost to implement, but also, in many cases, to determine what a three- or five- ye… Read More
2016-12-13 17:03
If you’ve visited our office here in Charleston, SC then you’ve likely seen first hand our layout of pods of teams throughout the two repurposed warehouses. As with any company… Read More
2016-12-09 05:21
Have you ever wondered whether your Magento site is as good as it could be? Many ecommerce professionals do. Consider this: There are hundreds of Magento developers, thousands of Magento ext… Read More
2016-12-08 13:51
The results are in, and this year’s Black Friday and Cyber Monday shopping periods have officially broken last year’s sales records. Not only have ecommerce retailers enjoyed inc… Read More
2016-12-02 14:28
The week of Black Friday this year exceeded expectations for retailers, specifically on the ecommerce side. Between the largest sources of holiday traffic and analysis, all unanimously agree… Read More
2016-11-30 16:06
Do shoppers associate the product cost with length of price? Blue Acorn’s optimization team hypothesized that, yes, shoppers do make that association. We tested this hypothesis for one… Read More
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