Paytm, Indian mobile payment and commerce platform, has entered into a strategic tie-up with Future Group, India’s leading Retail company. The partnership will enable users to shop for Big Bazaar merchandise on Paytm marketplace and get delivery at their homes. In addition, users will also be able to avail promotional offers by Paytm while using their Paytm Wallet to make purchases at Future Group outlets such as Big Bazaar, EasyDay etc.
Vijay Shekhar Sharma, Founder & CEO, Paytm, said, “I am delighted that we now have India’s retail Tsar Mr Biyani and the Future Group partnering with Paytm. Together, we see a fantastic opportunity to create an integrated mobile first, omni channel retail and payment solution for our wide consumer base. This partnership will allow consumers to shop easily for Big Bazaar merchandise on Paytm, and have the added convenience of home delivery. In addition, consumers can also pay through their Paytm Wallet while shopping at any Future Group retail outlet. I am sure that consumers will love this!”
Kishore Biyani, Group CEO, Future Group said, “I believe this strategic partnership will be a game-changer for the industry. On an end-to end basis, between Future Group and Patym, we will have the lowest unit cost economics in the Industry and this will be our key differentiator to create sustainable customer value. The Strengths of both the companies in large scale customer acquisition and seamless payments through Digital Wallets will be key ingredients in driving this partnership.”
Future Group operates a range of popular retail stores such as Big Bazaar, fbb, Foodhall, Central, Brand Factory, Ezone and EasyDay. Paytm’s tie-up with Future Group will also make Big Bazaar the anchor store on the Paytm marketplace, allowing Paytm users to make purchases at Big Bazaar from the comfort of their homes.
Future Group is the pioneer in the Indian retail sector and focuses on developing and operating modern retail networks, consumer goods brands and logistics networks for the consumption sector in India.
Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness’. The group’s corporate credo is, ‘Rewrite rules, Retail values’.
Future Group operates through its three listed entities –Future Retail Limited, Future Lifestyle Fashions Limited and Future Consumer Enterprises Limited.
Collectively, Future Group operates around 18.5 million square feet of retail space in over 240 cities and towns across India and provides direct employment to over 40,000 people. Around 30 million Indians are part of Future Group’s loyalty networks.