I don't care what the nature of your business is; the only thing you should advertise is a Sales Page.

What is a Sales Page?

Before I tell you what is a Sales Page, let me tell you what a Sales Page is NOT.

• Anything that does not have an outstanding headline is not a Sales Page.
• Anything that does not have a PROMINENT call to action is not a Sales Page.
  
  If your opt-in form is hidden at one corner of your Sales Page, please do not expect your prospects to search for it and opt in!
• A Sales Page is not your beautiful homepage, unless your homepage is a Sales Page.
• A Sales Page should not be hosted on a free server, especially those with frames and advertisements scattering all over the pages. Who has confidence to buy from you if you can't even pay for decent hosting?
• A Sales Page should not have a colorful background with hard to read wordings. The best is to use white or light color background with dark wordings, or black background with white wordings. The contrast must be strong and the wordings should be easy to read.
• A Sales Page is not a product catalog that displays all kind of products you sell.
• A Sales Page is not your blog homepage that lists down the recent articles.
• A Sales Page should not have too many links or navigation bars to distract the prospects or divert their attention.

You want your Prospects to read your Sales Page from top to bottom and then take action on whatever action you want them to take. That's it. Please don't add other irrelevant links to the Sales Page.

A powerful Sales Page for advertising should consist of 3 important sections:

1. Headline
   
   It must have a headline that either clearly summarizes the USP (unique selling preposition) of your offer.
   
   It should also answer the question, "What is in it for ME?". (ME refers to your prospect, not you!).
2. Content
   
   The objective of the Content is to boost prospects' confidence in you, your product and themselves. Remember, Sales is all about transfer of confidence.
   
   If the Sales Page is to get people to opt-in, the alternative objective of the Content can be to infuse curiosity about your offer to the prospects.
3. Closing
   
   Closing must have an obvious call to action that gets people to take immediate action. 

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