Landing page copy should help people solve their frustrations and Achieve their aims.

 

So, always start with sneaking into the mind of potential buyers:

1. What problem do they want to escape? How does that problem make them feel?
2. What aim do they want to achieve? How will that improve their lives? 

A product bridges the gap between where people are right now and where they want to be. For instance, someone might buy a course to improve their LinkedIn skills because they feel they’re wasting too much time achieving nothing (that’s their frustration) and they want to get more interaction and quality business leads (that’s their aim). The landing page should describe what people will learn so they can solve their frustrations and achieve their aims.

When you align your offer with what web visitors want to achieve (and when you do so using their words), it becomes much easier to increase conversions.
Always remember: People don’t buy a product, they buy a better life.

Answer these 10 questions to write awesome landing page copy.

Answering these 10 questions will help you figure out what your landing page copy needs to say to convert prospects into customers to help you write awesome copy:

1. What is it that you’re selling?
2. Who will benefit from your offer most?
3. How much do your prospects know about their problems and your solution?
4. What problems does your offer solve?
5. What results do your prospects expect?
6. What reservations / fears do they have?
7. What criteria do they use when deciding whether to buy from you?
8. What words do your existing customers use exactly to answer questions 4-7? Use those words in your copy.
9. Why should they buy from you and not your competitors?  
10. Who are your competitors?

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